The theoretical part of this thesis named "The Analysis of Consumer Behavior of Women in the Age of Internet" describes the contemporary state of social media. The greatest attention is devoted to Internet forums and their ability to influence the consumer behavior of women in the era of Internet. The thesis also deals with the use of Internet marketing on these social forums. The practical part of the thesis is focused on the survey centered upon the greatest Czech discussion server for women -- Omlazení.cz and carried out in the form of questionnaires. The results of the survey were analyzed and on their basis the effect of individual discussions on the purchase of certain products was revealed.

The purpose of this project is to gain a better understanding of the different market opportunities available to credit unions. The project differentiates the markets by age: Net Generation 2 to 22, Generation X 23 to 34 and the Baby Boomers 35 to 53. Each of these groups are important to the ongoing health of credit unions.

I denna studie fokuseras ledarskapets påverkan på generation Z:s arbetsmotivation. Denna generation börjar etablera sig på arbetsmarknaden, vilket betyder att ledarskapet inom organisationer påverkas. Därför undersöker jag i denna studie hur man som ledare kan motivera generation Z på bra vis. Med intervjuer som primärdata är syftet med studien att undersöka grunden till arbetsmotivation, både ur generation Z:s perspektiv samt ur ett ledarskapsperspektiv. Den empiriska studien kommer sedan att analyseras utifrån grundad teori, där Gioias metodologi tillämpas. Här genereras teori där även existerande teori används för att stärka, bekräfta och skapa nya hypoteser utifrån den aktuella forskningen.

Written under the name "Malcolm Franklin", this article offers an account of my journey from first-generation college graduate from the rural midwest to college professor. I wrote it as a pedagogical text to give my undergraduates and graduate history students at ETSU a better sense of the challenges that face them if they choose to pursue an academic career path.

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No one is perfect, and that includes the brands that we use. Therefore, there will inevitably come a time in a brand’s existence where a transgression occurs that will harm their relationships with its customers. The decision to forgive a brand after a transgression is a complex and individual process that evolves over time. With the rise of social media, the ease with which negative word-of-mouth can be spread is an increasing challenge for brands to manage. However, social media usage tends to differ between people from different generational belongings, or cohorts. As a testament to the fact that you are shaped by the time you grow up in, this paper analyzes how brand forgiveness differs between consumers from the generational cohorts of Generation X and Generation Z. Furthermore, it was investigated whether brand image is a decisive factor that affects the consumer’s willingness to forgive. This study suggests that a certain brand image implies increased expectations toward the brand, which affects the forgiveness process. The willingness to forgive does, however, differ depending on the generational cohort. In contrast to consumers from Generation Z, Generation X are more inclined to forgive a brand after a transgression.

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Bakgrund - Generationer är grupper av människor födda under specifika tidsperioder medgemensamma erfarenheter och värderingar. Ledare behöver vara medvetna omgenerationsskillnader och vara flexibla i sitt ledarskap för att främja produktivitet ochmotivation på arbetsplatsen. Ledarskapets utveckling har gått från auktoritära till merinkluderande och deltagande stilar. Ledarskap innefattar egenskaper som kommunikation,beslutsfattande, empati och konflikthantering, och kan utövas av personer på olika nivåer i enorganisation. Ledarskap är en dynamisk process som kräver anpassning till olika situationeroch människor. Syfte - Studiens syfte är att ta reda på och öka förståelsen kring hur ledare agerar för att ledagenerationsöverskridande grupper av medarbetare. Metod - Studien är gjord med en kvalitativ forskningsmetod i form av semistruktureradedjupintervjuer. Studien baseras på tidigare forskning och 12 respondenter frånsemistrukturerade djupintervjuer. En tematisk analys har använts för att skriva analysen. Empiri - Studiens empiri bygger på tre områden, ledarskap, motivation och anpassning tillgenerationer. Empirin synliggör att ledarskap och motivationsmetoder påverkargenerationerna olika, vilket reflekterar att ett anpassat ledarskap för generationer kan geväntat bättre resultat i form av motivation och engagemang hos medarbetare. Vidarepresenterar studiens empiri svårigheter att anpassa sitt ledarskap strikt eftergenerationstillhörighet när det är generationsöverskridande grupper, där agerar ledare frånolika generationer annorlunda. Begränsningar - Antalet respondenter i studien var 12 ledare vilket utgjorde ett större behovav generalisering i studien. Även tidigare litteratur om generation Z på arbetsmarknaden varbristfällig vilket påverkade vår förmåga att analysera. Originalitet/värde - Studien bidrar till ökad förståelse för hur ledare från olika generationerkan hantera och leda generationsöverskridande grupper. Ledare bör vara medvetna omgenerationsskillnader, vara flexibla i sitt ledarskap och kunna identifiera närgenerationstillhörighet inte överensstämmer med individuell identitet, vilket kan främjaproduktivitet, motivation och harmoni på arbetsplatsen. Begrepp - Generation X; Generation Y; Generation Z; Ledarskap; Motivation; Generationellaskillnader; Generationsöverskridande grupper; Transaktionellt ledarskap; Utvecklandeledarskap; Visionärt ledarskap. Uppsatstyp - Magisteruppsats

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The present work examines the crossroads of social transformation from the contextual standpoint of the "Second World" - a political and socioeconomic term descriptively pointing to the unique location of the Former Eastern-European Block countries - in between worlds. The work involves in a dialogue some of the major trends within the contemporary Eastern-European philosophical environment: dichotomized between Neo-Marxism and Neo-Freudianism on the one hand, and Postmodernism on the other. While examining the most significant elements between the dialectical paradigms for social change of the above theories (and their ethical foundations), the text strives towards a theological paradigmatic formulation for an authentic social transformation that draws its dialectical content and passion from the hopeful eschatological vision of Christ and the Kingdom as an embodiment of the Christian alternative for human emancipation and liberation. In light of this, the work attempts to establish the following thesis: the radical Christian praxis of the eschatological reality of the Kingdom in light of the Cross is the Church’s alternative to contemporary philosophies and initiatives for social transformation. This praxis affirms the revolutionary, history-shaping force which makes Christianity relevant to the problems of Modernity and Postmodernity through its self-identification with the Crucified God. It marks the moment of conception of an authentic, liberating, life giving, transforming hope as a source of humanization and redemption of social order. Christianity is concerned with the birth and formation of a new socio-political reality - the Kingdom of God, and its embodiment on earth (through the Holy Spirit) in a new ethnos: the Church, the Body of Christ, the communion of the saints. Therefore, it is the Church's calling and obligation to exemplify the reality of the Kingdom, being a living extension of the living Christ and thus, the incarnation of the eschatological future of the world and its hopeful horizon in the midst of the present. Recognizing the vital need for a relevant Christian response to the spiritual demands of the Post-modern human being and his/her desacralized, pluralistic socio­ political context, the work concludes with a conceptual outline offering a strategy for the Church in the Postmodern setting. / Philosophy, Practical & Systematic Theology / D.Th. (Theological Ethics)