Ce travail porte sur les représentations féminines dans les nouvelles d’Alonso de Castillo Solórzano. Reflet de l’évolution d’un genre en vogue au XVIIe siècle en Espagne, les nouvelles étudiées sont caractérisées par l’extrême diversité et la complexité des images féminines. Cette étude propose ainsi de révéler les différents visages de la femme et leurs rôles inédits à travers une approche analytique des textes. À travers la perspective féminine, nous montrons que cet auteur privilégie constamment la variété, l’invention et l’admiratio. Son propos est avant tout de divertir et de captiver ses lecteurs.L’étude des représentations collectives et individuelles de l’existence féminine permet de souligner combien l’auteur affectionne les images féminines transgressives et de mettre en évidence l’espace d’autonomie et d’expression accordé aux héroïnes, par le biais d’une écriture spécifique. Sous sa plume, le schéma traditionnel régissant les rapports de domination et de pouvoir entre les hommes et les femmes se voit profondément bouleversé. Loin de revendiquer la cause des femmes ou de remettre en question l’ordre établi, les récits de Castillo Solórzano donnent néanmoins à voir le fléchissement des valeurs morales et les bouleversements qui ont marqué la société espagnole dite « décadente » de Philippe IV. / This thesis focuses on the representation of women in the short stories of Alonso de Castillo Solórzano. Mirroring the evolution of a genre popular in XVIIth century Spain, the short stories here under scrutiny are characterized by the extreme diversity and complexity of the female image. This study proposes to reveal the different faces of women and their new roles through an analytical approach to the text.Through the feminine perspective, we show that the author constantly favours variety, invention and admiratio. His aim is above all to entertain and charm his readers. The study of collective and individual representations of the female existence serves to underscore how much the author loves this transgressive feminine image, and to highlight the area of autonomy and expression granted to heroines, by means of a peculiar writing.Through his pen, the traditional framework governing the relations of domination and power between men and women is seen to be profoundly altered. Far from championing the feminine cause or questioning the established order, Castillo Solórzano's stories demonstrate, nevertheless, the decline in moral values and the upheaval which characterized the so-called « decadent » Spanish society of Philip IV.

L’étude de l’image de Robespierre dans le discours politique de la Restauration à la fin du XIXe siècle met en lumière le processus de construction de la légende dorée de Robespierre, légende qui n’a jamais été étudiée de manière précise, bien qu’elle ait influencé fortement l’historiographie. Forgée à partir de 1830 par des militants appartenant à la composante radicale du parti républicain, elle présente Robespierre comme le défenseur de l’égalité politique et sociale, le théoricien du droit à l’insurrection et l’apôtre d’une religion fraternelle qui doit servir de base à un nouveau contrat social. Cette étude montre aussi que la légende noire de Robespierre est traversée par des fractures idéologiques mal discernées jusqu’ici. La légende noire conservatrice/contre-révolutionnaire née sous la Révolution fait de Robespierre à la fois un tyran et un anarchiste niveleur et impie. La légende noire libérale qui se développe sous la Restauration en fait seulement un tyran clérical. Les légendes noires communiste et anarchiste, apparues respectivement au tournant de 1840 et sous la Deuxième République, dénoncent non seulement le cléricalisme de Robespierre mais aussi son manque d’ambition sociale. A la différence de la légende noire communiste, la légende noire anarchiste reprend l’image du tyran et critique le rôle de Robespierre dans la Terreur. Enfin, la légende noire libérale-républicaine apparue à partir du milieu du XIXe siècle s’inscrit dans le prolongement de la légende noire libérale tout en étant influencée par les légendes noires communiste et anarchiste et fait de Robespierre un tyran politique et clérical dont elle souligne le peu d’intérêt pour les questions économiques. / Studying the image of Robespierre in the political discourse from the Restauration to the end of the 19th century highlights the construction process of the golden legend of Robespierre, which has never been precisely analysed, although it influenced profoundly historiography. Built from 1830 onwards by militants belonging to the radical fringe of the republican movement, it presents Robespierre as the defender of political and social equality, the theoretician of the right to insurrection and the apostle of a brotherly religion, basis of a new social contract. This study also shows that Robespierre’s dark legend is split by ideological divides which remained until now unclear. A dark legend which can be called “conservative/counter-revolutionary” appeared during the Revolution. It describes Robespierre at the same time as a tyrant and as a godless leveller anarchist. The liberal dark legend appeared under the Restoration presents Robespierre only as a clerical tyrant. The communist and anarchist dark legends, which emerged respectively at the beginning of the 1840’s and under the Second Republic, point out not only Robespierre’s clericalism but also his lack of social concerns. Unlike the communist dark legend, the anarchist dark legend reuses the image of the tyrant and denounces Robespierre’s implication in the Terror. Finally, a republican-liberal dark legend emerges in the middle of the 19th century. It is a continuation of the liberal dark legend which is also influenced by the communist and anarchist dark legends. It presents Robespierre as a political and clerical tyrant and stresses on his lack of interest in economic issues.

The subject matter of the present paper is the culture of the Russian nobility and its image in the 19th century Russian literature. The aim of the thesis is to study the issue of the closeness of the nobility to the Russian nation's culture. The theoretical part of the paper deals with the history of the nobility: its formation, advancement and prosperity. The concepts of «culture», «Russian culture» and their constituents are explored in the thesis next. This part is aimed at analyzing the main elements of the noble class' culture. A philological analysis of the two 19th century literary works, namely «Eugene Onegin» by A.S. Pushkin and «War and Peace» by L.N. Tolstoy, is conducted in the third chapter to identify the elements of the nobility's culture. After the spheres of culture have been established they were analyzed, namely the relation between the upper class' culture and the culture of the whole Russian nation; education and upbringing; everyday culture; life conditions; matters of marriage, family, love and relationships; leisure and social life; the notion of the manor as the center of the countryside culture. The study showed the examples of both elements of remoteness and closeness to the culture of Russian people. Studies carried out in the theoretical and practical part of the...

Social media is an integrated part of our everyday life. Every user on social media could be a possible customer. The number of users have generated new possibilities for companies to use social media as a tool for marketing. Companies can therefore be more visible as well as they can broaden their scope. Which makes the design of advertisements for social media marketing an important aspect to consider. Therefore, it is crucial for advertisements to be designed in such a way that it stands out from the social media feed and captures the user’s attention. The intention of the design should clearly communicate sender, colors and taglines with its purpose to ensure that the potential customers receive the advertisements message. The focus of this study is to create an increased understanding of how to design digital advertisements for social media, that is by determining principles, guidelines and factors underlying the design. To increase understanding about the design of advertisements on social media, we conducted seven semi-structured interviews. We found that the design of advertisement is mostly made up of perceived and unspoken principles, guidelines and factors. The findings show that they all are relevant when designing an advertisement on social media. When creating advertisements for social media a crucial part is to capture customers' attention and enable purchase intention, which points to the importance of the advertisement’s design.

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As one of the major directors of Mexico's Golden Age of Cinema (1936-1956), Emilio “El Indio” Fernández (1904-1986) created films which for many came to express the official vision of Mexican identity. Part of this identity was based on the ideology of indigenismo, which posited that the pre-Columbian past held the basic kernel of Mexico's national essence while advocating the incorporation of modern Indian groups into mainstream society. El Indio's films reflect the paradox of indigenismo: praise for indigenous cultures and a simultaneous effort to make them disappear. The following study examines three of his indigenista films, Marí­a Candelaria, Rí­o Escondido, and Maclovia, to see how Fernández created representations of Mexico's indigenous populations that contributed to and deviated from indigenista policies in post-Revolutionary Mexico. This representation relies on the formation of a national myth based on a static, aestheticized Indian which incorporates all Mexicans into official state history.

This thesis investigates the influence of organizational culture on customer experience through a comprehensive study of a global supplier of home repair products. By combining organizational analysis and consumer research, this research draws on anthropological principles to explore the nuances of family governance and their effects on behavior, customer experience, and product design. The results of this study present insightful information on product perception and actionable strategies to improve product design, branding, and messaging in order to enhance customer experience and drive sales. Drawing on organizational anthropology and the utilization of critical reflexivity, this thesis provides a deeper understanding of how family-owned businesses can leverage research to challenge their cultural assumptions about products, consumers, and their organization, in order to effectively implement customer-centric solutions and drive organizational behavior, customer experience, and product development.