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Transmedia brand licensing prior to conglomeration George Trendle and the Lone Ranger and Green Hornet brands, 1933-1966 /Santo, Avi Dan, January 1900 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2006. / Vita. Includes bibliographical references.
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Transmedia brand licensing prior to conglomeration: George Trendle and the Lone Ranger and Green Hornet brands, 1933-1966Santo, Avi Dan 29 August 2008 (has links)
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