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Kan en applikation förändra våra val av livsmedel för en grönare planet? : En studie om ICA:s “Mitt Klimatmåls” beteendepåverkan genom persuasive design & technologyEnstam, Anna, Hedström, Erica January 2020 (has links)
Food production in Sweden accounts for almost one third of all greenhouse gas emissions created by humans. Sustainability has therefore become a hot topic and several companies and organizations are developing different types of applications to get people to change their behavior in a direction towards a better environment. This is done, among other things, through Persuasive Design and Technology, which is technology developed to change people's behavior. ICA has a web application, “Mitt klimatmål”, that wants to inspire and engage people to make more sustainable choices when it comes to food purchases. In this paper, a qualitative study was conducted in the form of an experiment with interviews to find out if this application can change the behavior of the users, and also to find out what improvement factors exist and which could motivate the users even more. The results contribute to an increased understanding of the impact a system of this type has on its users and the types of functions that affect users the most. / Matproduktionen i Sverige står för nästan en tredjedel av allt växthusgasutsläpp som skapas av människor. Hållbarhet har därför blivit ett hett ämne och flera företag och organisationer utvecklar olika typer av applikationer för att få människor att ändra deras beteende i en riktning mot en bättre miljö. Detta görs bl.a. genom Persuasive Design och Technology, vilket är teknik utvecklat för att förändra människors beteende. ICA har en webbapplikation, “Mitt klimatmål”, som vill inspirera och engagera människor till att göra mer hållbara val när det kommer till köp av livsmedel. I denna uppsats genomfördes en kvalitativ studie i form av ett experiment med intervjuer för att dels ta reda på om denna applikation kan förändra användarnas beteende, och dels för att ta reda på vilka förbättringsfaktorer som finns och som skulle kunna motivera användarna ännu mer. Resultaten bidrar till en ökad förståelse för vilken inverkan ett system av denna typ har på sina användare och vilka typer av funktioner som påverkar användarna mest.
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"There is no business on a dead planet" : En fallstudie av interna kommunikationsprocesser om hållbara arbetssätt i IT-konsultbranschen.Pettersson, Anna, Larsson, Anna January 2020 (has links)
Sustainability has become increasingly important in global debates and in world politics, where the UN has formulated 17 sustainability goals. This has led to increased pressure on companies to focus more on sustainability. However, sustainability is a broad and difficult concept, where there is a lack of understanding of sustainable working methods. The purpose of the thesis is thus to study how companies transforms strategic approaches into something concrete and how it is communicated to organizations. Through a case study of a sustainability-leading IT consulting company, the research questions; "How does management translate sustainable strategies into concrete initiatives for communicating sustainable approaches?" and "What can be understood about the challenges of communicating sustainable ways of working through the organisations internal communicative processes?", is being answered. Based on the theoretical framework of the thesis, on Sensemaking and Double Loop Learning, the communication process has been mapped within the company, through semi-structured interviews supplemented with qualitative document analysis. The results show three main challenges: (1) to concrete sustainability and sustainable working methods; (2) to communicate and establish a unified understanding of sustainability and sustainable working practices throughout the organization; (3) to establish systems thinking for sustainable working methods.
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