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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
11

Beliefs and practices of mothers living with HIV/AIDS regarding infant feeding

Masters, Deanne Pamela 22 February 2007 (has links)
Student Number : 9603059A - MA research report - School of Speech Pathology - Faculty of Humanities / Rationale: Infant feeding practices are cur rently under the spotlight due to the HIV/AIDS pandemic and the awareness that the virus may be transmitted through breast milk . Aim: This study examined the beliefs and practices of mothers living with HIV/AIDS regarding infant feeding. Method: An exploratory-descriptive cross -sectional survey research design was employed which incorporated both qualitative and quantitative dimensions, and involved the use of individual interviews . Participants: Forty-two mothers living with HIV who had infants under 6 months of age and attended Coronation Hospital were interviewed . Results: The majority of mothers living with HIV, reported that they fed their infants formula milk. However, they felt that breastfeeding was still best for their babies. Most of the mothers fed their infants formula milk out of fear of them contracting HIV/AIDS. They appeared to be influenced in their infant feeding decisions by their community, culture and family members . Conclusions: The findings have implications for enhancing theoretical knowledge and understanding of infant feeding practices and cultural beliefs ; early intervention and the clinical practice of speech-language pathologists; the formulation of feeding policies of provincial hospitals ; and future research.
12

A experiência de conviver com HIV/Aids na velhice / The experience of living with HIV/AIDS in old age

Silva, Wilson Aparecido 07 April 2009 (has links)
Embora a velhice seja uma realidade biológica, os significados que lhe são atribuídos são construções sociais e históricas e se constitui em categoria de análise complexa e heterogênea. O aumento de casos de HIV/Aids entre pessoas acima de 60 anos e adultos tem sido reportado por pesquisadores e tido ampla repercussão na mídia, pois os dados mostram o aumento de casos proporcionais de HIV/Aids entre idosos e adultos comparado as outras faixas de idade. Entre as razões para esse aumento figuram a maior oferta de fármacos contra disfunção erétil, o baixo uso de preservativos nessa geração e o atraso no diagnóstico. A velhice é cercada por uma série de preconceitos e estereótipos (ageism) em razão da idade ou geração e o HIV/Aids nessa fase da vida gera perplexidade, pois rompe com o estereótipo da velhice como uma fase marcada pela assexualidade, recolhimento e passividade. O objetivo deste trabalho foi o de apresentar experiências de pessoas acima de 60 anos convivendo com HIV/Aids em uma cidade histórica de Minas Gerais, colocando em cena dois aspectos pouco estudados, que iluminam duas dinâmicas importantes da epidemia: a interiorização e o aumento dos casos em pessoas nessa faixa etária. A pesquisa foi realizada principalmente a partir de entrevistas com mulheres e homens, acima de 60 anos que eram acompanhados no Centro de Testagem e Aconselhamento em DST/aids (CTA) e com diagnóstico sorológico positivo para o HIV/aids. Participaram da pesquisa três mulheres e um homem, com idades variando entre 60 e 76 anos, com pouca escolaridade, renda e com um tempo de diagnóstico variando de 5 a 9 anos. As entrevistas foram gravadas e transcritas e os conteúdos foram submetidos à análise de conteúdo. A análise dos resultados mostra diferentes estratégias adotadas para o enfrentamento da questão do viver com HIV/Aids, sendo a principal delas a tática do silêncio, do segredo e da ocultação da condição de pessoa convivendo com HIV/Aids, como forma de evitar ainda mais as situações de estigma e discriminação que ocorrem de maneira mais evidente nas relações familiares e na vida cotidiana por meio de diversos constrangimentos. Um aspecto específico do conviver com HIV/Aids nessa fase da vida é o agravamento da diminuição gradual da rede de relações sociais freqüente entre os idosos. Este trabalho mostra que as dimensões sociais de vulnerabilidade, especialmente a pobreza, as desigualdades de gênero, o estigma e a discriminação marcam a experiência de conviver com HIV/Aids na velhice. A superação de tais dimensões constitui-se em processo histórico de transformações amplas nas estruturas sociais, políticas e econômicas, nas relações sociais de gênero e na desconstrução de preconceitos e estigmas. / Although old age is a biological reality, the meanings ascribed to it are social and historical constructions and constitute a complex and heterogeneous analysis category. Increase in HIV/AIDS cases among people over 60 years old and adults has been reported by researchers, gaining wide repercussion in media, since data show a proportional increase in HIV/AIDS cases among elders and adults compared to other age brackets. Amongst the reasons for such increase are: a greater supply of medicines for erectile dysfunction, low use of condoms in such generation, and delayed diagnosis. Old age is surrounded by a number of prejudices and stereotypes (ageism) because of age or generation and HIV/AIDS in such period of life causes perplexity, since it breaks with the stereotype of old age as a period characterized by asexuality, withdrawal, and passiveness. The purpose of this project was to present experiences of people over 60 years old who live with HIV/AIDS in a historical city in Minas Gerais, drawing the attention to two aspects that have little investigation, lighting up two important dynamics of epidemic: internalization and increase in cases of people in such age bracket. The research has been carried out mainly from interviews with women and men over 60 years old who were followed up at DST/AIDS Testing and Counseling Center (CTA) and had HIV/AIDS-positive serological diagnosis. Three women and one man aged between 60 and 76 years old, with little education, income, and diagnosis time varying from 5 to 9 years have participated in the research. The interviews have been recorded and transcribed, and the contents have been submitted to analysis. The analysis of the results shows different strategies used for confrontation of the matter of living with HIV/AIDS, and the main one is the tactic of silence, secrecy and concealment of the condition of persons living with HIV/AIDS as a way to avoid even more stigma and discrimination situations that occur more evidently in family relationships and daily life through several constraints. A specific aspect of living with HIV/AIDS in such period of life is the aggravation of social relationships network fading, often among elders. This project demonstrates that the social dimensions of vulnerability, especially poverty, gender inequalities, stigma and discrimination define the experience of living with HIV/AIDS in old age. Overcoming these dimensions is a historical process of wide transformations in social, political, and economic structures, in gender social relationships, and in the deconstruction of prejudices and stigmas.
13

The level of antiretroviral drug resistance at Nkensani Hospital Human Immunodeficiency Virus and Acquired Immune Deficiency Syndrome Treatment Site

Machethe, K. F. January 2014 (has links)
Thesis (M.Sc. (Pharmacology)) --University of Limpopo, 2014 / Consult the document
14

Stigma and discrimination of Indian women living with HIV/AIDS : perceptions and experiences of women in Mumbai, India

O'Connor, Pamela Margaret January 2008 (has links)
Stigma and discrimination are now recognised as major factors in the spread of Human Immunodeficiency Virus (HIV)/Acquired Immune Deficiency Syndrome (AIDS). To date, research has focused on how to change individual responses to stigma and discrimination without exploring the social and structural dimensions. Complex community and societal dimensions, such as culture, power and difference need to be explored if progress is to be made in coping with stigma and discrimination. India now has HIV/AIDS prevalence figures to rival sub Saharan Africa. The disease has spread from high-risk populations such as intravenous drug users and commercial sex workers into the general population. Married, monogamous, heterosexual women in slum communities are highly vulnerable. Factors such as caste, class, ethnic group, poverty and social expectations present formidable layers of stigma for these women. They have also faced discrimination since before their birth. HIV/AIDS imposes yet another layer of stigma and discrimination upon their shoulders. The aims of the study were firstly to investigate whether stigma and discrimination existed for these women by documenting and analysing literature on the individual, societal and cultural situation of Indian women living with HIV/AIDS (IWLWHAs). Secondly, the study aimed to identify, evaluate and explore the psychosocial needs and coping strategies of IWLWHAs, to determine the barriers to accessing health services, and describe community perceptions as they were experienced by the participants. / This qualitative research study examined the multiple layers of stigma and discrimination experienced by women infected and affected by HIV/AIDS in a low socio-economic area of Mumbai, India. This was achieved by interviewing women who were benefiting from a home-based service - Positive Living - An integrated home-based care programme for people living with HIV/AIDS under the auspices of the KJ Somaiya Hospital in Mumbai. This programme provides a nutrition and home-based service to the nearby community slums. The conceptual framework used for this study was developed to evaluate the effects of natural disasters such as tsunamis, floods and earthquakes. HIV/AIDS is no less of a tragedy for individuals, families and communities. Within this framework, human capacity or the ability of individuals to cope is linked to social ecology - the relationship between individuals and their community. This dimension overlaps with culture and values. Three other dimensions affect humans - economic status, the environment and living conditions, and physical health. I have developed this framework further to examine threats and strengths which arise from these dimensions, and which affect human resilience. An exploratory case study was considered the most suitable approach to explore these areas, as it permits more sensitivity and richer data, and enhances rigour. In-depth interviews of 45 women in three different age groups, home visits and observations, focus group discussion, key informants, narratives, vignettes and photographs were supported by documentary data collection in triangulation of the data. A reflective journal recorded observations and perceptions in the field during three months in India. / Results from the combined data indicated that IWLWHAs experienced discrimination in their families, communities and health care settings. Fear of future discrimination ensured secrecy which, in turn, prevented them accessing community services which would provide emotional and physical support. A range of reactions was demonstrated by the affected women, half of whom were also infected which added to their burden. Women who could not disclose their condition were extremely isolated, lacked family and community support, feared the future and felt hopeless. Despite their appalling living conditions of poverty, overcrowding, prevalence of disease and pollution, the women displayed a sense of pride, dignity and resilience. Culturally appropriate strategies are necessary to address the lack of education and awareness as only two of the 45 women had any knowledge of HIV/AIDS before their own diagnosis which often followed their husbands' positive status. In addition, the social and cultural dimensions which affect these women have to be explored and examined in order to strengthen the 'shock absorbers' of the family. The community health workers and co-ordinator of the home-based service were vital in providing emotional support and health information to the women. Finally, no change is possible unless men take responsibility for their sexual mores. Policy makers and programmes have to look further for strategies which would engage men in the process to change their attitudes and thus protect vulnerable women and children.
15

Reducing the risk of HIV infection in African American adolescents in the Midwest: a look at self-efficacy and condom use in a adolescent population

Redmond, Michelle L. 07 1900 (has links)
Human immunodeficiency Virus/Acquired Immune Deficiency Syndrome (HIV/AIDS) is a major health concern in the United States, as well as globally (CDC, 2001). Certain ethnic groups in the United States have more reported HIV/AIDS cases then others. In particular, African American adults and adolescents are disproportionately affected by HIV/AIDS. For that reason, there is a great need for prevention/intervention work within this population to decrease the growing number of HIV/AIDS cases. One prevention effort is the Youth Empowerment Project, which is an HIV/AIDS prevention program targeted to reduce risky behaviors in a Midwest African American adolescent population. A total of three hundred and ninety-four youth between the ages of 12-17 participated in this program over the course of three years. Participants were exposed to safer sex skill building, condom use negotiation with a partner, selfefficacy skills, and general refusal skills. This study examined the differences in self-efficacy of the participants and investigated the relationships found between self-efficacy and reported condom use. Participants were randomly assigned to either an HIV/AIDS safer sex class or a health promotion class. No significant differences in self-efficacy were found between the two groups. However, female participants were found to have higher self-efficacy than male participants. Reported sexual activity was low for this population, so no significant findings were discovered between selfefficacy and condom use. / Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology. / "July 2006." / Includes bibliographic references (leaves 44-51)
16

Desenvolvimento e validação de testes sorológicos para o diagnóstico da infecção pelo vírus da imunodeficiência felina (FIV) utilizando antígenos recombinantes

Taniwaki, Sueli Akemi [UNESP] 12 December 2012 (has links) (PDF)
Made available in DSpace on 2014-06-11T19:31:11Z (GMT). No. of bitstreams: 0 Previous issue date: 2012-12-12Bitstream added on 2014-06-13T18:41:57Z : No. of bitstreams: 1 taniwaki_sa_dr_botfmvz.pdf: 2369992 bytes, checksum: ab720e0ce2ca7ee265903369c23fc91e (MD5) / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / A infecção pelo vírus da imunodeficiência felina (FIV) é uma das mais importantes doenças infecciosas dos felinos domésticos. Os gatos infectados apresentam sinais clínicos inespecíficos, portanto para confirmar a infecção são necessários testes laboratoriais específicos. A detecção de anticorpos anti-FIV possui uma correlação direta com a infecção viral, pois uma vez infectado o gato permanece infectado permanentemente. No presente estudo, foram produzidos antígenos recombinantes do capsídeo viral (p24) e proteína de matriz (p17) do FIV. Os fragmentos codificantes da p24 e p17 foram amplificados a partir do DNA pró-viral extraído do sangue periférico de gatos naturalmente infectados pelo FIV (subtipo B), e clonados e expressos em fase com a cauda de histidina (6xHis) na porção amino ou carboxi-terminal. Os antígenos p24, p17, p24 fundido com o epítopo transmembrana (p24/TM) e peptídeo sintético TM do FIV foram utilizados na padronização e aplicação dos testes de ELISA indireto rápido e Western blot para detecção de anticorpos anti-FIV. A reatividade dos antígenos foi analisada separadamente no ELISA indireto rápido, e permitiu a comparação dos antígenos quanto aos valores de sensibilidade e especificidade relativa. O antígeno FIVp24/TM apresentou melhor desempenho, com concordância de 100% com o teste SNAP® FIV/FeLV Combo test (n=110). A validação do ELISA indireto rápido com o antígeno FIVp24/TM mostrou características desejáveis para o uso comercial, tais como alta precisão e manutenção da reatividade durante o armazenamento. Pode-se concluir que a produção de antígenos recombinantes do FIV foi eficiente e possibilitou o desenvolvimento de um teste rápido (ELISA indireto rápido) e um teste confirmatório (Western blot) para o diagnóstico da infecção pelo FIV / Infection with feline immunodeficiency virus (FIV) is one of the most important infectious diseases of domestic cats. Infected cats exhibit non-specific clinical signs, so specific laboratory assays are necessary to confirm the diagnosis of FIV infection. Detection of anti-FIV antibodies has a direct correlation with the viral infection, because once a cat has been infected it will remain infected permanently. In the present study, we produced FIV recombinant capsid antigen (p24) and matrix protein (p17). The coding fragments of p24 and p17 were obtained from proviral DNA extracted from peripheral blood of cats naturally infected with FIV (subtype B). These fragments were cloned and expressed in phase with amino or carboxi-terminal histidine tag (6xHis). The antigens FIVp24, FIVp17, p24 fused to transmembrane epitope (FIVp24/TM) and synthetic peptide TM were used for standardization and implementation of rapid indirect ELISA and Western blot assays for detection of anti-FIV antibodies. The reactivity of the antigens was analyzed separately in rapid indirect ELISA and allowed the determination of relative sensitivity and specificity of the antigens. The FIVp24/TM antigen has better performance, with 100% of agreement with SNAP® FIV/FeLV Combo test (IDEXX laboratories). The validation of the FIVp24/TM rapid indirect ELISA showed desirable characteristics for commercial use, such as high precision and maintenance of reactivity during storage. In conclusion, production of FIV recombinant antigens was efficient and allowed the development of a rapid test (rapid indirect ELISA) and a confirmatory test (Western blot) for diagnosis of FIV infection
17

Campanhas de prevenção HIV/AIDS : multimodalidade da linguagem e modelos culturais

Rocha, Sheila da 30 June 2015 (has links)
O objetivo desta dissertação é analisar e comparar a linguagem multimodal em campanhas de prevenção HIV/Aids, concentrando-se, principalmente, na perspectiva da Linguística Cognitiva, incorporando a abordagem de fatores regionais, culturais e identitários, implicados na produção dessas campanhas. Para isso, também investigam-se as diretrizes apontadas por modelos de atenção e políticas públicas de saúde no Brasil, em especial ao caso da Aids, e como o marketing social atua na intenção de criar melhores condições de vida para todos, utilizando a publicidade como uma ferramenta de propagação desses conceitos. Nesta pesquisa, são levantadas e analisadas metáforas e metonímias multimodais cujo apelo traz marcas de regionalidades diversas, observando de que forma a linguagem publicitária utiliza esses recursos para provocar reações de natureza atitudinal e comportamental em seu públicoalvo. Para atender a essa proposição, o corpus é formado por oito cartazes e dois outdoors de campanhas publicitárias lançadas em diferentes regiões do país entre 2009 e 2015, passados mais de 30 anos do surgimento da epidemia. A investigação fundamenta-se na Teoria da Metáfora Conceitual, proposta por George Lakoff, Mark Johnson e autores associados, bem como nos estudos sobre multimodalidade, desenvolvidos, especialmente, por Charles Forceville. Através deste estudo, conclui-se que as metáforas/metonímias verbais e visuais evidenciam traços regionais, culturais e identitários, aproximando a linguagem do seu público-alvo e salientando especificidades que acionam o processo perceptivo dos receptores, contribuindo para a eficácia das mensagens que estimulam a mudança de hábitos e comportamentos. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2015-10-21T17:20:12Z No. of bitstreams: 1 Dissertacao Sheila da Rocha.pdf: 3934207 bytes, checksum: 8b5ff522622d2bcba744140aa72925ed (MD5) / Made available in DSpace on 2015-10-21T17:20:12Z (GMT). No. of bitstreams: 1 Dissertacao Sheila da Rocha.pdf: 3934207 bytes, checksum: 8b5ff522622d2bcba744140aa72925ed (MD5) / The objective of this dissertation is to analyze and compare the multimodal language from campaigns that prevent HIV/AIDS, mainly focusing in the Cognitive Linguistics perspective by incorporating the approach of regional, cultural and identity factors that are present in the production of these campaigns. In view of that, the guidelines indicated by models of care and public health policies in Brazil were investigated, notably in the case of AIDS. The study also evaluates how social marketing works in an attempt to create better living conditions for all through the use of advertising as a tool to help spreading these concepts. In this research, metaphors and multimodal metonymies, hich appeal to several regions with different characteristics, are brought to light and analyzed. This approach method is used to observe how the advertising language uses these features to provoke reactions of attitudinal and behavioral nature on the target audience. In order to meet this proposition, a corpus was built with the use of eight posters and two billboards of advertising campaigns that were spread in different parts of the country between 2009 and 2015, more than 30 years after the emergence of the epidemic. The study is based on the Conceptual Metaphor Theory proposed by George Lakoff, Mark Johnson and associated authors, as well as in studies of multimodality especially developed by Charles Forceville and other authors cited in the course of the analysis. Through this study is possible to conclude that verbal and visual metaphors/metonymies show regional, cultural and identity traces, bringing together the language of the target audience and highlighting specifics that drive the perceptual process of receivers, which contributes to the effectiveness of the messages that stimulate change of habits and behaviors.
18

Avaliação da genotoxicidade espermática em pacientes HIV/AIDS usuários de terapia antirretroviral de alta potência

Buffon, Viviane Raquel 15 December 2015 (has links)
A Síndrome da Imunodeficiência Adquirida (AIDS) é doença causada pelo vírus da imunodeficiência humana. Apesar dos benefícios proporcionados pela terapia de supressão viral, algumas doenças como lipodistrofia, doenças cardiovasculares e infertilidade aumentaram a sua prevalência. No paciente com AIDS, considera-se a carga viral e o uso de terapia antirretroviral como possíveis agentes de genotoxicidade. Apesar do espermograma não poder detectar a causa precisa da infertilidade, o mesmo ainda é o exame mais realizado para averiguar a qualidade seminal. Por outro lado, a integridade do DNA do espermatozóide tem sido proposta como um parâmetro adicional de qualidade do sêmen. O ensaio cometa alcalino detecta a genotoxicidade de células germinativas humanas e pode ser usado para demonstrar a capacidade de uma substância interagir com o material genético das células gonadais. O presente estudo incluiu 50 pacientes com AIDS, atendidos no Ambulatório de Infectologia do Município de Caxias do Sul e no Ambulatório da Universidade de Caxias do Sul, sendo analisados dois grupos: usuário de terapia antirretroviral e naive. Realizou-se espermograma e o ensaio cometa alcalino, comparando com o número de linfócitos T CD4+, a carga viral, a idade, etc. Os dados demonstraram que o uso de antirretrovirais reduziu a genotoxicidade espermática, mas não se encontrou correlação com o espermograma. O presente trabalho demonstra que o ensaio cometa alcalino é um método eficiente para mensurar a genotoxicidade espermática dos pacientes portadores do vírus da imunodeficiência adquirida. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2017-02-10T16:43:52Z No. of bitstreams: 1 Dissertacao Viviane Raquel Buffon.pdf: 1789718 bytes, checksum: f0beb1ba820312cad56cf0055072f96d (MD5) / Made available in DSpace on 2017-02-10T16:43:52Z (GMT). No. of bitstreams: 1 Dissertacao Viviane Raquel Buffon.pdf: 1789718 bytes, checksum: f0beb1ba820312cad56cf0055072f96d (MD5) Previous issue date: 2017-02-10 / The Acquired Immune Deficiency Syndrome (AIDS) is a disease caused by the human immunodeficiency virus. Despite all the benefits provided by the viral suppression therapy, some diseases such as lipodystrophy, heart diseases and infertility increased their prevalence. In patients with AIDS, viral load and anti-retroviral therapy are possible agents for genotoxicity. The World Health Organization guidelines are reference for semen analysis and sperm DNA integrity has been proposed as an additionalparameter for semen quality and a potential predictor of fertility. The alkaline comet assay has the potential to detect genotoxic human germ cells and can be used to demonstrate the ability of a substance or metabolite to interact directly with the genetic material of gonadal cells. The study has included 50 patients with AIDS treated at the Outpatient Center for Infectious Diseases and at the University of Caxias do Sul Clinical Center, evaluated as two groups: one treated with anti-retroviral therapy and the other was a naive group. Semen and sperm genotoxicity were analysed by alkaline comet assay, comparing CD4 cell count, viral load, age and other factors of potential genotoxicity between the two groups. Data showed that the use of any anti-retroviral class has reduced sperm genotoxicity. This study shows that the alkaline comet assay is a eficcientmethod to measure sperm genotoxicity in patients infected with the human immunodeficiency virus.
19

Campanhas de prevenção HIV/AIDS : multimodalidade da linguagem e modelos culturais

Rocha, Sheila da 30 June 2015 (has links)
O objetivo desta dissertação é analisar e comparar a linguagem multimodal em campanhas de prevenção HIV/Aids, concentrando-se, principalmente, na perspectiva da Linguística Cognitiva, incorporando a abordagem de fatores regionais, culturais e identitários, implicados na produção dessas campanhas. Para isso, também investigam-se as diretrizes apontadas por modelos de atenção e políticas públicas de saúde no Brasil, em especial ao caso da Aids, e como o marketing social atua na intenção de criar melhores condições de vida para todos, utilizando a publicidade como uma ferramenta de propagação desses conceitos. Nesta pesquisa, são levantadas e analisadas metáforas e metonímias multimodais cujo apelo traz marcas de regionalidades diversas, observando de que forma a linguagem publicitária utiliza esses recursos para provocar reações de natureza atitudinal e comportamental em seu públicoalvo. Para atender a essa proposição, o corpus é formado por oito cartazes e dois outdoors de campanhas publicitárias lançadas em diferentes regiões do país entre 2009 e 2015, passados mais de 30 anos do surgimento da epidemia. A investigação fundamenta-se na Teoria da Metáfora Conceitual, proposta por George Lakoff, Mark Johnson e autores associados, bem como nos estudos sobre multimodalidade, desenvolvidos, especialmente, por Charles Forceville. Através deste estudo, conclui-se que as metáforas/metonímias verbais e visuais evidenciam traços regionais, culturais e identitários, aproximando a linguagem do seu público-alvo e salientando especificidades que acionam o processo perceptivo dos receptores, contribuindo para a eficácia das mensagens que estimulam a mudança de hábitos e comportamentos. / The objective of this dissertation is to analyze and compare the multimodal language from campaigns that prevent HIV/AIDS, mainly focusing in the Cognitive Linguistics perspective by incorporating the approach of regional, cultural and identity factors that are present in the production of these campaigns. In view of that, the guidelines indicated by models of care and public health policies in Brazil were investigated, notably in the case of AIDS. The study also evaluates how social marketing works in an attempt to create better living conditions for all through the use of advertising as a tool to help spreading these concepts. In this research, metaphors and multimodal metonymies, hich appeal to several regions with different characteristics, are brought to light and analyzed. This approach method is used to observe how the advertising language uses these features to provoke reactions of attitudinal and behavioral nature on the target audience. In order to meet this proposition, a corpus was built with the use of eight posters and two billboards of advertising campaigns that were spread in different parts of the country between 2009 and 2015, more than 30 years after the emergence of the epidemic. The study is based on the Conceptual Metaphor Theory proposed by George Lakoff, Mark Johnson and associated authors, as well as in studies of multimodality especially developed by Charles Forceville and other authors cited in the course of the analysis. Through this study is possible to conclude that verbal and visual metaphors/metonymies show regional, cultural and identity traces, bringing together the language of the target audience and highlighting specifics that drive the perceptual process of receivers, which contributes to the effectiveness of the messages that stimulate change of habits and behaviors.
20

Conhecimento deficiente acerca da HIV/AIDS em adolescentes do sexo masculino / Deficient Knowledge concerning HIV/AIDS in male adolescents

Jaqueline Galdino Albuquerque 15 September 2008 (has links)
CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior / A prevalÃncia das infecÃÃes sexualmente transmissÃveis nos adolescentes vem apresentando nÃmeros elevados no que se diz respeito aos casos de contaminaÃÃo pelo HIV. Dentre os fatores que contribuem para o aumento da vulnerabilidade, destaca-se o conhecimento, por vezes inadequado e inconsistente, que se traduz em um aspecto importante na adoÃÃo de medidas preventivas contra o HIV, sendo a escola um importante espaÃo para se investigar que informaÃÃes esses adolescentes possuem sobre essa epidemia. Diante disso, objetivou-se identificar o diagnÃstico de enfermagem Conhecimento Deficiente acerca do HIV/AIDS em adolescentes do sexo masculino. Tratou-se de um estudo descritivo, do tipo transversal, com abordagem quantitativa. A populaÃÃo consistiu de adolescentes, do sexo masculino, de 12 a 18 anos, pertencentes a uma escola pÃblica e uma particular. A amostra foi de 326 estudantes. Os dados foram coletados nos meses de junho e julho de 2008, atravÃs de um questionÃrio contendo os dados relativos à identificaÃÃo do diagnÃstico de enfermagem em estudo. As mÃdias de idade dos alunos foram de 15,25 e 14,52 anos, para aqueles pertencentes Ãs instituiÃÃes pÃblica e privada, respectivamente. A maioria era solteira. O diagnÃstico foi identificado em 97,2% dos pesquisados, sendo o desempenho inadequado em um teste a caracterÃstica definidora mais presente. O desempenho inferior à 80,0% nos indicadores utilizados para a avaliaÃÃo desta foi de 68,4% quanto ao conhecimento sobre os aspectos gerais do HIV/AIDS; 72,1% para as formas de contaminaÃÃo; e as porcentagens referentes ao uso correto do preservativo masculino e Ãs formas de prevenÃÃo foram, respectivamente, de 52,5% e 61,3%. Acerca dos fatores relacionados, encontrou-se, freqÃentemente, a falta de familiaridade com os recursos da informaÃÃo. Dentre os meios citados para a aquisiÃÃo de conhecimento sobre o HIV/ADS, tÃm-se os profissionais de saÃde, as palestras, os hospitais e os professores. Quanto aos recursos procurados, viu-se que as palestras, a internet, os professores e os pais estÃo entre os mais citados. Os amigos foram a opÃÃo de poucos adolescentes. Quanto ao fator relacionado â falta de interesse em aprender - os estudantes que relataram nunca terem buscado informaÃÃo, justificaram tal conduta, principalmente, em virtude da falta de oportunidade, do desinteresse e de nÃo darem importÃncia ao tema. Concluiu-se que as deficiÃncias de conhecimento encontradas relacionaram-se com o uso do termo portador como referÃncia Ãs pessoas soropositivas, a existÃncia de diferenÃas entre estar contaminado e desenvolver ou nÃo a AIDS, a transmissÃo do vÃrus atravÃs do ato sexual com parceiro fixo sem o uso do preservativo, assim como da mÃe contaminada para a crianÃa, da relaÃÃo sexual com penetraÃÃo vaginal e anal sem camisinha, e por meio da doaÃÃo de sangue. Quanto ao uso do condon, as alternativas que apresentaram menor percentual de acertos foram referentes ao uso de lubrificantes, ao acondicionamento e à inserÃÃo. Portanto, as intervenÃÃes de enfermagem, de natureza educativa, devem reforÃar os conhecimentos existentes e priorizar os dÃficits encontrados, de modo a focalizar as aÃÃes de enfermagem para a obtenÃÃo de resultados favorÃveis ao aumento do nÃvel de conhecimento desses adolescentes quanto ao HIV/AIDS. / The prevalence of infections sexually transmitted in adolescents has been presenting high numbers when it comes to the cases of HIV contamination. Among the factors that contribute to the increase of vulnerability the knowledge stands out, sometimes inadequate and inconsistent, what constitutes an important aspect in the adoption of preventive measures against HIV, being the school an important space to investigate what information these adolescents have on this epidemic. Facing this, it was aimed to identify the nursing diagnosis, the deficient knowledge concerning HIV/AIDS in male adolescents. This is a descriptive study of the transversal type with quantitative approach. The population consisted of male adolescents, from 12 to 18 years, of one public school and one private. The sample was composed by 326 students. The data were collected in the months of June and July 2008, through a questionnaire containing the data data referring to the identification of the nursing diagnosis in study. The age averages of the students were of 15.25 and 14.52 years, for thoses in the public and private institutions respectively. Most were single. The diagnosis was identified in 97.2% of the researched, being the inadequate performance in a test the most present defining characteristic. The performance inferior to 80.0% in the indicators used to this evaluation was of 68.4% regarding the knowledge on general aspects of HIV/AIDS; 72.1% to the contamination forms; and the referring percentages to the correct use of the male preservative and the prevention forms were respectively 52.5% and 61.3%. Concerning the referring factors it was frequently found the lack of familiarity with the information resources. Among the means mentioned to the knowledge acquisition on HIV/AIDS, we have the health professionals, the lectures, the hospitals and the teachers. About the searched resources, it was seen that the lectures, the internet, the teachers and the parents are among the most mentioned. The friends were the option of few adolescents. Regarding the referring factor - lack of interest in learning - the students that told never had looked for information justified such conduct mainly because of the lack of opportunity, indifference and because they donât give importance to the theme. It was concluded that the knowledge deficiencies found were related with the use of the term bearer as reference to the soropositives, the existence of differences between being contaminated and develop or not AIDS, the virus transmission through the sexual act with only one partner without the use of preservative, as well as the contaminated mother to the child, the sexual relationship with vaginal and anal penetration without condom, and through blood donation. About the use of condom, the alternatives that presented smaller percentage of success were referring to the use of lubricants, the storage and the insertion. Therefore, the nursing interventions of educational nature should reinforce the existent knowledge and give priority the found deficits, in a way to focus the nursing actions in the acquisition of favorable results to increase the knowledge of these adolescents regarding HIV/AIDS.

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