The subject of my diploma thesis is sports centre. There are 3 establishments. Main establishment is shooting range. Others are gun store and café. Floor 1S is almost completely under terrain and is designed with cast-in-place concrete. Ceiling above floor 1S is designed with cast-in-place concrete slab. Floor 1NP is designed with aerated concrete blocks with ventilated facade. Ceiling above 1NP is designed with prestressed concrete floor slabs. Roof was designed as flat roof with growing layer. The drawings were processed in a computer program ArchiCad.

The subject of this diploma thesis is the design of a multifunctional building, which consists of parking lots, store section, office as well as dwelling units. Multifunctional building has four above-ground floors, full basement and a flat roof. During processing, emphasis was placed on layout solutions to be designed according to legislation and standards. In the basement there are parking lots, the ground flood is used as a store section, the first floor consists of office units designed for start-up companies. The third and fourth floor consists dwelling units from one-bedroom to three-bedroom apartments. The building has a concrete frame structure combined with a masonry system from Porotherm ceramic pieces. Horizontal load bearing system is designed of two way reinforced concrete slabs. Walls bellow the ground level are made from core-filled reinforced concrete blocks. The building is supported by the spread footing concrete system. Multifunctional building is situated in flat terrain in the city of Brumov-Bylnice.

This master´s thesis deals with optimalization of procedures in production company using modern methods. Describing actual status of inventory management with focus on purchasing department, inventory movements, stocking and planning. Thesis solve problem by introducing Kanban system in field of inventory management, ABC analysis and evaluation of suppliers in the area of purchasing. The purpose of the master´s thesis is to submit suitable solutions, which can improve existing processes in inventory management and purchases.

The subject of the diploma thesis is the architectural study of the reconstruction and extension of the department store “Centrum“ by an architect Vladimír Karfík, which is situated between the Jánská and Kobližná streets in Brno. This object should have been the highest building in the whole of Europe at its time, but due to the problems, which occurred during the construction, finally only eight storeys out of the original twenty eight were realized. The new object will be a fifteen storey building. Original eight ground floors, from which the last two were subsided, is aligned to a seven storey whole in a new design, and on this unit there is the extension of eight shorter floors, which are on the south side retreating and which are converging to one point like an unfolding fan in the direction to a new extension block with communication and installation cores in the western part. This creates the southern facade of small terraces, and an architectural expression from the perspective of pedestrians acts dynamically and less mighty. The functional utilization is combined, there is a passage with shops, two cafés, services, administration, and on the last floors there is housing. From an architectural point of view the building fits into the structure of urban conservation and the height does not exceed the spires of the church.

Impulse purchases on mobile applications are an important source of income for clothing companies in today's society. Thoughtful store communication on shopping apps is therefore necessary in the competitive clothing industry. Environmental elements are various communication tools in online visual merchandising (OVM) which have a great influence on consumers' purchasing behavior but whose impact on impulse purchases separately has not yet been explored. The purpose of the study is therefore to elucidate which environmental elements stimulate impulse buying behavior online on mobile shopping apps in the clothing industry. To investigate this, a qualitative study was conducted in the form of semi-structured interviews. According to the study, all environmental elements besides audio on video stimulate online impulse buying behavior on mobile shopping apps within the clothing industry. However, certain conditions exist for the execution of these environmental elements for this stimulus to occur. The study's results therefore show a problem that exists in securing which environmental elements stimulate impulse buying behavior when there are many embodiments of environmental elements that are experienced in different ways depending on who is exposed to them that causes an element to be able to stimulate but also prevent impulse purchases depending on this. / Försäljning genom impulsköp via mobilappar är en viktig inkomstkälla för klädföretag i dagens samhälle. Behovet av genomtänkt butikskommunikation på shoppingappar är därför stort i den konkurrenssatta klädbranschen. Miljömässiga element är olika kommunikationsredskap inom online visual merchandising (OVM) som har stort inflytande på konsumenters köpbeteende men vars påverkan på impulsköp var för sig ännu inte har utforskats. Syftet med studien är därför att belysa vilka miljömässiga element som stimulerar impulsköpbeteende online på mobila shoppingappar inom klädbranschen.  För att undersöka detta har en kvalitativ studie genomförts i form av semistrukturerade intervjuer. Enligt gällande studie stimulerar alla miljömässiga element förutom ljud till video till impulsköpbeteende online på mobila shoppingappar inom klädbranschen. Dock förekommer vissa premisser för utförandet av dessa miljömässiga element för att denna stimulans ska ske. Studiens resultat visar således en problematik som förekommer vid säkerställandet av vilka miljömässiga element som stimulerar till impulsköpbeteende då det förekommer många utföranden av miljömässiga element, som i sin tur upplevs på olika vis beroende på vem som exponeras för dem att det gör att ett element många gånger verkar kunna stimulera men också förhindra impulsköp beroende av detta.

La presente investigación tiene por objetivo comparar los principales factores comerciales que los consumidores limeños prefieren o valoran más de una bodega tradicional de Lima Metropolitana. Dada la especificidad del sujeto de estudio, se espera que los resultados de este trabajo contribuyan al entendimiento de las necesidades de los clientes, de tal modo que los dueños de las bodegas puedan hacer mejoras para la prosperidad de su negocio. Metodológicamente, a través de la recolección de datos cuantitativos, se busca encontrar el factor comercial principal para cada uno de los segmentos que forman parte de nuestra muestra. Además de proporcionar data que permita la comparación de los comportamientos de los consumidores de acuerdo con sus características, con el fin de determinar similitudes o diferencias. / The objective of this paper is to compare the main commercial attributes that consumers prefer or value more in a traditional grocery store in Metropolitan Lima. Given the specificity of the study, the results of this paper are expected to contribute to the understanding of the clients' needs, in such a way that the owners of the warehouses can make improvements for the prosperity of their business based on the latest market trends. Methodologically, through the collect of quantitative data, we seek to find the main commercial factors for each of the atributes that are part of our sample. In addition to providing data that allows the comparison of consumer behaviors according to their characteristics, in order to determine similarities or differences. / Tesis

El presente trabajo de investigación se realizó con el objetivo de confirmar si existe una relación entre las características del eWOM, imagen de marca y la intención de compra de los millennials en las principales tiendas por departamento online. La metodología incluyó una investigación de tipo cualitativa y cuantitativa, con un muestreo no probabilístico por conveniencia. En primera instancia, se realizó un focus group como herramienta de investigación cualitativa, para conocer el comportamiento de los millennials en el e-commerce y el boca – oído electrónico. Luego, como instrumento de investigación cuantitativa, se aplicaron 339 encuestas para analizar la relación entre las variables de estudio. En el primer capítulo, se presentará el marco teórico, donde definimos las principales variables de estudio: el eWOM, la intención de compra y la imagen de marca. Así mismo, se analizarán los papers consultados para la elaboración del estudio y sus principales hallazgos de investigación. En el segundo capítulo, presentaremos las hipótesis, objetivos y determinaremos la problemática del estudio. Mientras que en el tercer capítulo hablaremos de la metodología, detallando el tipo de investigación, la operalización de las variables de estudio, el proceso de muestreo y los instrumentos metodológicos para el recojo de investigación. En el cuarto y quinto capítulo se analizarán los resultados de la investigación, junto a los análisis estadísticos, como el coeficiente de correlación de Spearman, y se realizará una comparativa entre los resultados y la teoría dentro de los papers de referencia. Por último, se brindarán las conclusiones y recomendaciones de la investigación. / The objective of the present study was to discover the impact of eWOM on the purchase intention of the millennial consumer towards the main online department stores. The methodology included a qualitative and quantitative research, with a convenience non-probability sample. In first place, we perform a focus group, as a qualitative research tool, to learn about the behavior of young millennials in the peruvian e-commerce, and their relationship with eWOM. After that, we used an online survey as a quantitative research instrument, that was applied to 339 users with the objective to verify the relationship between eWOM, brand image and purchase intention. In the first chapter, we’ll study the theoretical framework, where the variables of eWOM, purchase intention and brand image are defined; and the research findings of papers consulted for the investigation. In the second chapter, we’ll present the hypotheses, objectives and the study problems. While, in the third chapter, we’ll talk about the methodology used, the operationalization of the main variables, the sampling process and the methodological instruments for research. In the fourth and fifth chapter, the results of the investigation will be analyzed using statistical systems such as the Spearman Correlation Coefficient. Also, we´ll see a comparison of the results with the theory and the conclusions and final recommendations of the investigation. / Tesis

A través del presente trabajo de investigación, buscamos sustentar la deseabilidad, viabilidad y rentabilidad del Modelo de Negocio de Innobag Perú, que tiene como objetivo la distribución gratuita de bolsas de papel reciclado con publicidad impresa a bodegas, mini-markets y puestos de mercado en Lima Metropolitana. Innobag Perú busca contribuir con la reducción en el consumo de bolsas plásticas, atacando y aprovechando uno de los principales momentos de uso, generando ahorros en los establecimientos e incrementando la atractividad de nuestro producto. Completamos nuestra propuesta de valor, convirtiendo estas bolsas de papel reciclado en un medio para que las empresas anunciantes publiciten su marca de manera efectiva y directa en un momento de alto uso asegurando la viabilidad de nuestro modelo de negocio. A través de un sondeo realizado entre consumidores, administradores de bodegas, mini-markets y puesto de mercado; y decisores de inversión en publicidad de empresas anunciantes, hemos logrado validar la deseabilidad de nuestro modelo de negocio. Nuestro análisis económico financiero, nos ha permitido validar la rentabilidad del modelo, esperando un VAN de S/ 114,202 y una TIR de 81.26%. / Through this research work, we seek to support the desirability, feasibility and profitability of the Innobag Peru Business Model, which aims to distribute free recycled paper bags with printed advertising to grocery stores, mini-markets and market stalls in Lima. Innobag Peru seeks to contribute to the reduction in the consumption of plastic bags taking advantage of one of the main moments of its use, generating savings for the owners of these establishments and increasing the attractiveness of our product. We complete our value proposition by turning these recycled paper bags into a mean for companies to advertise their brand effectively and directly at a time of high use, ensuring the viability of our business model. Through our market research conducted among consumers, decision makers of investment in advertising as well as managers of grocery stores, mini-markets and market stalls, we have validated the desirability of our business model. Our financial and economic analysis allowed us to validate the profitability of the model, expecting an NPV of S / 114,202 and an IRR of 81.26%. / Trabajo de investigación

Enforcing and communicating sustainability is one of the biggest challenges for retailers in today’s business environment. Retailers are facing pressure from various stakeholders since the topic of sustainability is constantly moving up the agendas of companies, politics, and the media. Additionally, it is intensely discussed by a critical public. This dissertation consists of three related studies – one conceptual study and two research studies – that analyze sustainable behavior, reporting and communication in grocery retailing in Germany. In particular, sustainable behavior is compared across different retail formats. In the first study, the business model of grocery discounters and supermarkets is compared with respect to the impact on sustainability. The cost-leadership strategy applied by discounters is analyzed regarding its influence on strong and weak sustainability. The second article focuses on supermarkets, discounters and organic supermarkets. Based on the sustainability reports it is examined which information is disclosed and which legitimation strategies are applied if negative impacts have to be reported. The analysis revealed that, even within the same industry and country, a wide range with respect to quality levels of sustainability reporting exists. Furthermore, all retailers are reluctant about reporting negative aspects and frequently use similar legitimation strategies. The third article deals with communication of sustainability of both supermarkets and discounters comparing sustainability reporting and communication in the stores. It is shown that no clear difference between sustainability reporting of discounters and supermarkets was observable. However, supermarkets outperformed discounters with respect to in-store communication.:I. Sustainable Retailing – German Grocery Retailers and their Challenge of Communicating Sustainability 1 Introduction 1.1 Relevance and development of sustainability in academic research 1.2 Practically relevance 2 The entire Research Project 2.1 Related research, research questions and research objectives 2.2 Classification within related research streams 2.3 Overview publication status 3 Article Summary 3.1 Summary Article A: Discount Grocery Retailing: Cost-Leadership-Strategy versus Sustainability – Does it fit together? 3.2 Summary Article B: Sustainable Grocery Retailing: Myth or Reality? – A Content Analysis 3.3 Summary Article C: How do Supermarkets and Discounters communicate about Sustainability? – A comparative Analysis of Sustainability Reports and In-Store Communication 4 Dissertation Results, Contribution and Implications 5 Limitations and Future Research 6 Outlook 7 References II. Article A: Discount Grocery Retailing: Cost-Leadership-Strategy versus Sustainability – Does it fit together? 1 Introduction 2 Literature Review 2.1 Grocery discounters and traditional supermarkets 2.2 Cost-leadership-strategy and lean management within economic sustainability 2.3 The concept of “strong” and “weak” sustainability within sustainability research 3 Research Design 3.1 Research method 3.2 Analytical approach 4 Findings 4.1 Procurement and supply chain 4.2 Logistics and transportation 4.3 Store concepts and store design 4.4 Energy consumption and environment 5 Discussion and Analysis 5.1 “Strong sustainability” 5.2 “Weak sustainability” 5.3 Cost-leadership strategy contradicting sustainability 6 Conclusion, Limitations and Future Research 7 References III. Article B: Sustainable Grocery Retailing: Myth or Reality? – A Content Analysis 1 Introduction 2 Literature Review 3 Research Design 3.1 Research method and data collection 3.2 Analytical approach 4 Findings 4.1 General characteristics 4.2 Sustainability focus areas and coverage of GRI standards 4.3 Analysis of legitimating strategies 5 Discussion 5.1 Evaluation of sustainable reporting quality (RQ 1 and RQ 3) 5.2 Evaluation of reporting “negative aspects” for focus areas (RQ 2 and RQ3) 6 Conclusion 7 References IV. Article C: How do Supermarkets and Discounters communicate about Sustainability? A comparative Analysis of Sustainability Reports and In-Store Communication 1 Introduction 2 Literature Review 2.1 The challenge of sustainability from the retailer perspective 2.2 Extant research about sustainability communication by retailers 3 Research Design 3.1 Research method and data collection 3.2 Analytical approach 4 Findings 4.1 General characteristics and readability analysis 4.2 Readability analysis 4.3 Identification and comparison of available data 4.4 Store observations 5 Discussion 5.1 Comparison of the sustainability communication between supermarkets and discounters (RQ1) 5.2 Comparison of results from different research approaches (RQ2) 6 Conclusion 7 References

El sector de tiendas de conveniencia orgánicas en el Perú ha desarrollado grandes cambios en los últimos años, siendo influenciado aún más por la pandemia de COVID-19. Por ello, el presente estudio está enfocado en analizar la relación entre la imagen de tienda, el valor percibido, calidad percibida en relación a la intención de compra en tiendas de conveniencia orgánicas. En ese sentido, se realizó una revisión de literatura enfocada en las variables y la categoría seleccionada para conocer de manera referencial la relación de dichas variables en contextos geográficos distintos. Asimismo, la metodología a aplicar para la recolección de información será desarrollada mediante un cuestionario virtual, el cual será difundido a 400 limeños que han comprado alguna vez en tiendas de conveniencia orgánicas. / The organic convenience store sector in Peru has undergone major changes in recent years, being further influenced by the COVID-19 pandemic. Therefore, this study is focused on analyzing the relationship between the store image, the perceived value, and the perceived quality in relation to the purchase intention in organic convenience stores. In this sense, a literature review focused on the variables and the selected category was carried out in order to know in a referential way the relationship of said variables in different geographical contexts. Likewise, the methodology to be applied for the collection of information will be developed through a virtual questionnaire, which will be disseminated to 400 people from Lima who have ever bought in organic convenience stores. / Trabajo de investigación