No description available.

Dissertation.

Thesis (Ph. D.)--Ohio State University, 1982. / Includes bibliographical references (leaves 207-212). Available online via OhioLINK's ETD Center.

While it is commonly believed that 'interactive' media provides benefits to young children not obtained from 'non-interactive' media, there has been little research examining this issue, or the kinds of interactivity that elicit these benefits. The present study examined the attention, comprehension, and enjoyment of young children viewing different kinds of interactive television programs compared with those of children viewing the control prototype (non-interactive) programs. Three interactive prototypes and one control prototype of Dora the Explorer, Hi-5, and Play School were examined on these outcome measures. The interactive prototypes allowed participants to make simple choices about program content using a television remote control. Four hundred and ninety eight children aged four (49.4%) and five (50.6%) years individually viewed one of the prototypes, and the children’s attention, comprehension, and enjoyment were examined. Participants were boys (49.7%) and girls (50.3%) drawn from Government (64.9%), Catholic (27.6%) and Independent (7.4%) schools in Perth, Western Australia. Significantly higher attention, comprehension, or both were found for children interacting with two of the prototypes allowing increased viewer participation compared to children viewing the control prototype prototypes. Interactive prototypes allowing participants to repeat sections of program content also elicited significantly higher comprehension than control prototypes. However, interactive prototypes allowing participants to customise aspects of the program did not result in differences in the outcome measures compared with control prototypes. It was also found that interactive prototypes offering participants narrative choices were associated with significantly lower attention, comprehension or enjoyment for either interacting or non-interacting participants compared to the control prototypes. It is argued that interactivity, per se, does not bestow any benefits, with only specific models of interactivity resulting in higher comprehension or attention. In fact, some applications allowing young children to make choices about program narrative appears to disrupt program comprehension. It is concluded that successful interactivity builds upon the features of well-designed traditional children's television; opportunities for increased participation, and the repetition of content.

by Chan Hung-Chin, Fu Lai-Yan, Carmen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 47-50). / APPROVAL --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGMENTS --- p.viii / Chapter CHAPTER 1 - --- INTRODUCTION --- p.1 / Chapter 1.1 --- Main Theme --- p.2 / Chapter 1.2 --- Objective --- p.2 / Chapter 1.3 --- Methodology --- p.3 / Chapter 1.3.1 --- Interview --- p.3 / Chapter 1.3.2 --- Primary Data --- p.3 / Chapter 1.3.3 --- Secondary Data --- p.3 / Chapter 1.4 --- Report Structure --- p.4 / Chapter CHAPTER 2 - --- CASE DESCRIPTION --- p.5 / Chapter 2.1 --- What is Interactive Television? --- p.5 / Chapter 2.1.1 --- Potential Applications --- p.6 / Chapter 2.1.2 --- Value Chain --- p.7 / Chapter 2.2 --- Hongkong Telecom and iTV --- p.8 / Chapter 2.2.1 --- Company Background --- p.8 / Chapter 2.2.2 --- Why Developing i TV? --- p.8 / Chapter 2.3 --- Launching iTV in Hong Kong' --- p.10 / Chapter 2.3.1 --- Target Market --- p.10 / Chapter 2.3.2 --- Branding and Positioning --- p.10 / Chapter 2.3.3 --- Marketing Objectives --- p.11 / Chapter 2.3.4 --- Marketing Plan --- p.11 / Chapter 2.4 --- Current Situation --- p.12 / Chapter 2.4.1 --- Today's iTV --- p.13 / Chapter 2.4.2 --- Challenges --- p.14 / Chapter CHAPTER 3 - --- FOCUS GROUP INTERVIEWS --- p.18 / Chapter 3.1 --- Rationales of Using Focus Group Interviews --- p.18 / Chapter 3.2 --- Sample --- p.19 / Chapter 3.3 --- Specific Question Areas --- p.19 / Chapter 3.4 --- Summary of Findings --- p.21 / Chapter 3.5 --- Limitations --- p.25 / Chapter CHAPTER 4 - --- CASE ANALYSIS ……… --- p.27 / Chapter 4.1 --- Consumer Analysis --- p.27 / Chapter 4.2 --- 5Ps Analysis --- p.28 / Chapter 4.2.1 --- Product --- p.28 / Chapter 4.2.2 --- Price --- p.31 / Chapter 4.2.3 --- Promotion --- p.32 / Chapter 4.2.4 --- Place --- p.33 / Chapter 4.2.5 --- Personnel --- p.34 / Chapter 4.3 --- Factors Affecting Adoption Rate --- p.34 / Chapter 4.3.1 --- Relative Advantage --- p.34 / Chapter 4.3.2 --- Compatibility --- p.35 / Chapter 4.3.3 --- Complexity --- p.35 / Chapter 4.3.4 --- Trialability --- p.36 / Chapter 4.3.5 --- Observability --- p.36 / Chapter CHAPTER 5 - --- RECOMMENDATIONS --- p.37 / Chapter 5.1 --- Corporate-level Strategies --- p.37 / Chapter 5.2 --- Business-level Strategies --- p.38 / Chapter CHAPTER 6 - --- CONCLUSION --- p.40 / APPENDIX 1 --- p.41 / APPENDIX 2 --- p.42 / APPENDIX 3 --- p.43 / APPENDIX 4 --- p.44 / APPENDIX 5 --- p.45 / APPENDIX 6 --- p.46 / BIBLIOGRAPHY --- p.47

Thesis (M.S.)--Kutztown University of Pennsylvania, 1998. / Source: Masters Abstracts International, Volume: 45-06, page: 2808. Typescript. Abstract precedes thesis as preliminary leaves [1]-3. Includes bibliographical references (leaves 68-73).

Thesis--PlanB (M.S.)--University of Wisconsin--Stout, 1999. / Includes bibliographical references.

Streaming media and interactive television viewing experiences are becoming more commonplace with the introduction of services such as Netflix Streaming, the Apple TV, and Google TV aided by the increase adoption of broadband internet. As these services make their way into the living room, and developers struggle to accommodate more complex interaction requirements, new input methods and interfaces need to be developed. Current interfaces for controlling interactive TV and media management have typically been designed for the desktop and laptop experience, using conventional input devices like a trackpad, mouse and keyboard. These techniques are difficult to reconcile with the typical TV viewing experience. We designed an experiment to test a representative interactive TV interface with a number of emerging input technologies like the Nintendo Wiimote, Microsoft Kinect and tablet applications. We measured user performance with these devices while encumbered by a beverage and plate of food in order to simulate a living room experience. We found that while most of these technologies are suitable for navigating an Interactive TV experience, their use challenges us to rethink the user experience, and places limitations on things like button size and placement, as well as the types of UI widgets we can use. We hope these guidelines and heuristics will help in the design of future interactive TV experiences, as well as the development of novel interaction techniques for the TV viewing experience. / Graduation date: 2012 / Access restricted to the OSU Community at author's request from June 19, 2012 - June 19, 2013

Thesis (M.S.)--Kutztown University of Pennsylvania, 1993. / Source: Masters Abstracts International, Volume: 45-06, page: 2716. Abstract precedes thesis as 3 preliminary leaves. Typescript. Includes bibliographical references (leaves 124-129).

Thesis (M.F.A.)--Rochester Institute of Technology, 2008. / Typescript. Includes bibliographical references.