Thesis (Ph.D.)--Northwestern University, 1990. / Includes bibliographical references.

The name of the thesis is E-commerce in small and medium enterprises. For its needs were gathered primary and secondary data. For the thesis were set targets and hypothese, which were met a target and answered with the aid of these data. Primary data were very important for the literature search and the comparison of e-commerce in the Czech republic and the other countries, mostly in EU, data for the comparing were gathered from Eurostat and another specialized institutions. The most important data source was the questionnaire research different bussines entities in the Czech republic. Questions were focused on the past, present and future and gave answer on the development in the past and the posibility of future trends in this branch. Primary data from the questionnaire research were also used for the practical aplication of e-commerce, when was the prospectus of a new internet store created , which will sell golden and silver coins.

A descentralização das atividades do Estado na área de transportes, iniciada com o Programa Nacional de Desestatização, tem transferido à iniciativa privada a concessão de um número crescente de rodovias federais. A necessidade de fiscalizar a exploração da infra-estrutura rodoviária e de identificar as necessidades dos usuários de rodovias demanda a criação de um sistema de avaliação de desempenho para as concessões rodoviárias realizadas. Nesse contexto, este trabalho tem como objetivo desenvolver um modelo de avaliação de desempenho de rodovias federais sob concessão, traduzindo a visão de usuários e técnicos do sistema rodoviário federal. Para tal, foi utilizada uma metodologia tendo como ferramenta básica a Pesquisa de Marketing, seguida de uma abordagem matemática. Durante o desenvolvimento do modelo, efetuou-se a identificação e a hierarquização dos atributos de uma rodovia valorizados por técnicos e usuários, através de pesquisas qualitativas e quantitativas, sendo realizada uma análise comparativa entre as duas visões. Desta forma, o modelo desenvolvido apresenta uma visão mais ampla do desempenho das rodovias concedidas, uma vez que considera a opinião de usuários e técnicos na avaliação. Também observou-se algumas características dinâmicas na estrutura do modelo que permitem acompanhar uma possível evolução nas rodovias, na percepção e necessidade dos usuários ou mesmo na capacidade técnica de avaliação. O foco na avaliação de rodovias federais sob concessão sugere, como indicação futura para a continuidade deste trabalho, a generalização do modelo para avaliar os diversos tipos de rodovias existentes no país. / The break up of the State’s duties upon transportation area, started during the National Program of Privatization, has transferred an increasing number of federal roads to private sector. The need of inspection of road infrastructure as well as the identification of roads’ patron desires demand the elaboration of an evaluating system able to measure the performance of road concessions. This thesis intends to develop a performance evaluating system focused on federal roads under concessions based on patrons and federal highway system experts’ opinion. The proposed methodology is based on a Marketing Research followed by a mathematical analysis. Identification and ordering of patrons and experts’ attributes were performed through qualitative and quantitative researches, allowing a comparative analysis between both opinions. Therefore, the proposed model conducts to a deeper analysis of the performance of concessions, once it evaluates opinion of patrons and experts. The model also allows evaluations concerning roads evolution, patrons’ perception and even experts’ capacity of judgment. The upgrade of the proposed methodology is a suggestion for further research, considering the diversity of roads in the country.

The aim was to compare whether there are different perceptions of the brand of ČEZ, as by its employees and from the public. Literature review dealt with the brand and its history, brand management and brand positioning. This chapter also included information on marketing research. The practical part introduced company ČEZ. Using quantitative and qualitative methods of marketing research, I tried to find out if employees perceive the brand more positively than public. Research results are displayed using a semantic differential scale and obtained values were compared. Based results then I confirmed or refuted the contrary, the hypotheses at the beginning of work. At the end of part I tried to suggest possible measures to improve the brand perception.

The aim of diploma thesis is to build a business plan chosen company (the service company) in the selected area. The main task is to analyze the surroundings of the company and marketing research. For processing of the thesis was chosen a new company, old Czech restaurant.

Thesis aims to identify opportunities on market goods and services. Based on the identified gaps in the market to propose the way of possible business, good for the area.

A descentralização das atividades do Estado na área de transportes, iniciada com o Programa Nacional de Desestatização, tem transferido à iniciativa privada a concessão de um número crescente de rodovias federais. A necessidade de fiscalizar a exploração da infra-estrutura rodoviária e de identificar as necessidades dos usuários de rodovias demanda a criação de um sistema de avaliação de desempenho para as concessões rodoviárias realizadas. Nesse contexto, este trabalho tem como objetivo desenvolver um modelo de avaliação de desempenho de rodovias federais sob concessão, traduzindo a visão de usuários e técnicos do sistema rodoviário federal. Para tal, foi utilizada uma metodologia tendo como ferramenta básica a Pesquisa de Marketing, seguida de uma abordagem matemática. Durante o desenvolvimento do modelo, efetuou-se a identificação e a hierarquização dos atributos de uma rodovia valorizados por técnicos e usuários, através de pesquisas qualitativas e quantitativas, sendo realizada uma análise comparativa entre as duas visões. Desta forma, o modelo desenvolvido apresenta uma visão mais ampla do desempenho das rodovias concedidas, uma vez que considera a opinião de usuários e técnicos na avaliação. Também observou-se algumas características dinâmicas na estrutura do modelo que permitem acompanhar uma possível evolução nas rodovias, na percepção e necessidade dos usuários ou mesmo na capacidade técnica de avaliação. O foco na avaliação de rodovias federais sob concessão sugere, como indicação futura para a continuidade deste trabalho, a generalização do modelo para avaliar os diversos tipos de rodovias existentes no país. / The break up of the State’s duties upon transportation area, started during the National Program of Privatization, has transferred an increasing number of federal roads to private sector. The need of inspection of road infrastructure as well as the identification of roads’ patron desires demand the elaboration of an evaluating system able to measure the performance of road concessions. This thesis intends to develop a performance evaluating system focused on federal roads under concessions based on patrons and federal highway system experts’ opinion. The proposed methodology is based on a Marketing Research followed by a mathematical analysis. Identification and ordering of patrons and experts’ attributes were performed through qualitative and quantitative researches, allowing a comparative analysis between both opinions. Therefore, the proposed model conducts to a deeper analysis of the performance of concessions, once it evaluates opinion of patrons and experts. The model also allows evaluations concerning roads evolution, patrons’ perception and even experts’ capacity of judgment. The upgrade of the proposed methodology is a suggestion for further research, considering the diversity of roads in the country.

The theme of my graduation theses was Marketing market research of a selected company. The firm was manufacturing corporation HBSW Inc. Byňov. The aim of the thesis was take the requirements of consumers and take the market potentials with bottled water. I solved the questions e.g. what influences the end user (for example: price, advertising, flavour, packaging) and farther structure of the end user (form example: age, sex, education, employment). I studied the professional books and the digest of these books is in the second part of my work. The questionary had twenty-three questions. Eight questions appertained to the shopping behavior, ten questions appertained to the consumer behavior, and five questions appertained to the consumer. I used the questions with an opened end and the questions with a closed end. The obtained information was processed in the computer programme MS Excel and Statistica 6.0. I ascertained what new flavours would the consumers like, which flavours are the most popular, how to change the consumption of the packaged water depending on the season. After the data evaluation and data presentation I suggested the solution for the selected company. I believe that this research helps the company HBSW Inc. in the next steps and decision.

A descentralização das atividades do Estado na área de transportes, iniciada com o Programa Nacional de Desestatização, tem transferido à iniciativa privada a concessão de um número crescente de rodovias federais. A necessidade de fiscalizar a exploração da infra-estrutura rodoviária e de identificar as necessidades dos usuários de rodovias demanda a criação de um sistema de avaliação de desempenho para as concessões rodoviárias realizadas. Nesse contexto, este trabalho tem como objetivo desenvolver um modelo de avaliação de desempenho de rodovias federais sob concessão, traduzindo a visão de usuários e técnicos do sistema rodoviário federal. Para tal, foi utilizada uma metodologia tendo como ferramenta básica a Pesquisa de Marketing, seguida de uma abordagem matemática. Durante o desenvolvimento do modelo, efetuou-se a identificação e a hierarquização dos atributos de uma rodovia valorizados por técnicos e usuários, através de pesquisas qualitativas e quantitativas, sendo realizada uma análise comparativa entre as duas visões. Desta forma, o modelo desenvolvido apresenta uma visão mais ampla do desempenho das rodovias concedidas, uma vez que considera a opinião de usuários e técnicos na avaliação. Também observou-se algumas características dinâmicas na estrutura do modelo que permitem acompanhar uma possível evolução nas rodovias, na percepção e necessidade dos usuários ou mesmo na capacidade técnica de avaliação. O foco na avaliação de rodovias federais sob concessão sugere, como indicação futura para a continuidade deste trabalho, a generalização do modelo para avaliar os diversos tipos de rodovias existentes no país. / The break up of the State’s duties upon transportation area, started during the National Program of Privatization, has transferred an increasing number of federal roads to private sector. The need of inspection of road infrastructure as well as the identification of roads’ patron desires demand the elaboration of an evaluating system able to measure the performance of road concessions. This thesis intends to develop a performance evaluating system focused on federal roads under concessions based on patrons and federal highway system experts’ opinion. The proposed methodology is based on a Marketing Research followed by a mathematical analysis. Identification and ordering of patrons and experts’ attributes were performed through qualitative and quantitative researches, allowing a comparative analysis between both opinions. Therefore, the proposed model conducts to a deeper analysis of the performance of concessions, once it evaluates opinion of patrons and experts. The model also allows evaluations concerning roads evolution, patrons’ perception and even experts’ capacity of judgment. The upgrade of the proposed methodology is a suggestion for further research, considering the diversity of roads in the country.

Education is a powerful and pervasive agent of change. Therefore, it is the key to unlock the doors to development and modernisation. Currently, business and communities knowledge very little about what the FET/Technical College is offering and its importance to the society as whole. Therefore there is a great need to market the technical sector so that the community is knowledgeable about the FET/Technical Colleges. The research conducted focuses on which promotional strategies are effective in marketing the FET Colleges. In order to make technical college students marketable it is necessary to market the institutions effectively so that all the stakeholders can be aware of what technical colleges can offer. Because of high competition in this industry, it is of vital importance not to be out-marketed by competitors by keeping abreast of new trends in promotional strategies. In order to obtain more relevant information about promotional strategies a literature study was conducted to develop a questionnaire to survey the importance of promotional strategies and determine which promotional strategies are being used by the FET Colleges. The East-London, Queenstown and Ezibeleni Public FET Colleges form the respondents. From each college five academic staff, two management members and five students formed the respondents. Community members, business community members, the Department of Education and the Department of Labour representatives were also included in the sample from each of the selected FET Colleges. The findings of the survey revealed the high level of agreement in terms of the importance of the promotional strategies identified in the literature study with the exception of some promotional strategies, which were identified as not compatible with the FET target market. The study recommended that further research be done on a larger sample size focusing on particular stakeholders eg. students of the FET Colleges in a specific area.