The quality of questionnaire data hinges on participants’ willingness to provide careful responses. Some research participants, unfortunately, respond after only skimming the contents of a given study questionnaire. In more extreme cases, participants may respond without reading the questionnaire content at all. This symposium examines recent advances in careless responding research

Recognizing the significant influence leaders have in shaping employee work experiences and behaviors, this session highlights research identifying leadership as a significant predictor of counterproductive work behaviors. Specifically, this symposium empirically examines the most recent efforts in understanding the role of leaders in both reducing and even driving CWBs within organizations

When digitally marketing an online educational program, degree or course, an institution must realize the target market which it is trying to reach. However, the demographics of the online student is extremely diverse, making marketing efforts difficult. With such a demographically diverse online student population to attract, it is important to understand what attributes make current online students satisfied or dissatisfied with the online education experience. Once these attributes are understood, organizations can effectively formulate digital marketing strategy to attract future students. While the efforts to understand satisfaction and dissatisfaction of the online student have been numerous, these studies have mainly centered upon secular organizations. Therefore, to contribute to the literature, this study identifies which attributes make online students satisfied or dissatisfied within the faith-based online educational environment. The results of the study may help organizations and educational institutions with a faith-based mission be more effective in their digital marketing efforts to attract and enroll online students. While the efforts to understand satisfaction and dissatisfaction of the online student have been numerous, these studies have mainly centered upon secular organizations. Therefore, to contribute to the literature, this study identifies which attributes make online students satisfied or dissatisfied within the faith-based online educational environment. The results of the study may help organizations and educational institutions with a faith-based mission be more effective in their digital marketing efforts to attract and enroll online students.

Online doctoral education enrollment continues to rise, and the number of academic institutions who offer the degrees are increasing proportionately. Various types of institutions are involved in this growth, including those that are faith-based. Due to the competitive nature of all online doctoral degrees, including faith-based and secular programs, it is imperative to understand the needs and concerns of the students who enroll in such programs. Students enrolled in a faith-based university online doctoral program were surveyed regarding their concerns about online doctoral education. The results revealed three main themes of concerns/non-concerns, and these results could be beneficial to faith-based institutions who offer online doctoral education or plan to do so in the future.

Abstract is available to download.

Abstract is available to download.

University of Macau / Faculty of Business Administration / Department of Management and Marketing

University of Macau / Faculty of Business Administration / Department of Management and Marketing

University of Macau / Faculty of Business Administration / Department of Management and Marketing

University of Macau / Faculty of Business Administration / Department of Management and Marketing