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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Zur Marktsegmentdynamik in unterschiedlich innovativen Märkten : vier Längsschnittstudien in High- und Low-Involvement-Märkten /

Ruetsch, Brigitte. January 2006 (has links) (PDF)
Univ., Diss.--Bern, 2005.
2

Über Kundengruppen zur Marktstruktur : das Modell der Segmentintensität /

Brogini, Marco. Brogini, Marco. January 1900 (has links)
Zugl. Diss. Bern, 1998 u.d.T.: Das Modell der Segmentintensität. / Zugl.: Diss. Bern, 1998 unter dem Titel "Das Modell der Segmentintensität" Literaturverz.
3

Getting more out of binary data. Segmenting markets by bagged clustering.

Dolnicar, Sara, Leisch, Friedrich January 2000 (has links) (PDF)
There are numerous ways of segmenting a market based on consumer survey data. We introduce bagged clustering as a new exploratory approach in the field of market segmentation research which offers a few major advantages over both hierarchical and partitioning algorithms, especially when dealing with large binary data sets: In the hierarchical step of the procedure the researcher is enabled to inspect if cluster structure exists in the data and gain insight about the number of clusters to extract. The bagged clustering approach is not limited in terms of sample size, nor dimensionality of the data. More stable clustering results are found than with standard partitioning methods (the comparative evaluation is demonstrated for the K-means and the LVQ algorithm). Finally, segment profiles for binary data can be depicted in a more informative way by visualizing bootstrap replications with box plot diagrams. The target audience for this paper thus consists of both academics and practitioners interested in explorative partitioning techniques. (author's abstract) / Series: Working Papers SFB "Adaptive Information Systems and Modelling in Economics and Management Science"
4

Bestimmung relativer Wichtigkeiten in der Kundenzufriedenheitsmessung eine empirische Untersuchung unter Berücksichtigung segmentspezifischer Unterschiede

Giesa, Thorsten January 2006 (has links)
Zugl.: Mannheim, Univ., Diss., 2006
5

Dynamisches Segmentmanagement und Leistungssystem am Beispiel des Private Bankings (PB) /

Emödi, Andreas. January 1999 (has links)
Thesis (doctoral)--Hochschule St. Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften, 1999.
6

Marktsegmentierung im Handel /

Baum, Frank. January 1994 (has links)
Zugl.: Göttingen, Universiẗat, Diss., 1994.
7

Bestimmung relativer Wichtigkeiten in der Kundenzufriedenheitsmessung : eine empirische Untersuchung unter Berücksichtigung segmentspezifischer Unterschiede /

Giesa, Thorsten. January 2007 (has links)
Zugl.: Mannheim, Universiẗat, Diss., 2006.
8

On the generation of correlated artificial binary data

Leisch, Friedrich, Weingessel, Andreas, Hornik, Kurt January 1998 (has links) (PDF)
The generation of random variates from multivariate binary distributions has not gained as much interest in the literature as, e.g., multivariate normal or Poisson distributions. Binary variables are important in many types of applications. Our main interest is in the segmentation of marketing data, where data come from customer questionnaires with "yes/no" questions. Artificial data provide a valuable tool for the analysis of segmentation tools, because data with known structure can be constructed to mimic situations from the real world (Dolnicar et al. 1998). Questionnaire data can be highly correlated, when several questions covering the same field are likely to be answered similarly by a subject. In this paper we present a computationally fast method to simulate multivariate binary distributions with a given correlation structure. The implementation of the algorithm in R, an implementation of the S statistical language, is described in the appendix. / Series: Working Papers SFB "Adaptive Information Systems and Modelling in Economics and Management Science"
9

Identifikation und Ausschöpfung von Up-Selling-Potenzialen : ein Beitrag zur Segmentierung von Aufsteigern /

Pohlkamp, André January 2009 (has links)
Zugl.: Münster (Westfalen), Universiẗat, Diss., 2009.
10

Backpacker in Deutschland ein neues Segment für den deutschen Tourismusmarkt

Kaiser, Michael January 2002 (has links)
Zugl.: Münster (Westfalen), Univ., Diplomarbeit, 2002

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