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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
101

The role of consumer knowledge in consumer evaluations of brand extension a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business, 2005.

Ma, Yun. January 2005 (has links) (PDF)
Thesis (MBus) -- Auckland University of Technology, 2005. / Also held in print (vii, 112 leaves, 30 cm.) in Wellesley Theses Collection. (T 658.8343 MA)
102

Brand portfolio strategy in the wood products industry : consideration of brand assocations in a co-branding environment /

Scott-Kolarova, Elizabeth. January 2008 (has links)
Thesis (Ph. D.)--University of Washington, 2008. / Vita. Includes bibliographical references (leaves 78-98).
103

The relationship between new brand information exposure and future purchase intention the moderating role of brand implicit image /

Sultan, Abdullah J., January 2008 (has links) (PDF)
Thesis (Ph. D.)--Washington State University, December 2008. / Title from PDF title page (viewed on Apr. 17, 2009). "College of Business." Includes bibliographical references (p. 77-84).
104

Zum Kennzeichenrecht im Internet : eine Untersuchung der Verletzungsansprüche des Kennzeicheninhabers unter Berücksichtigung deutscher und amerikanischer Spruchpraxis /

Kanz, Christine. January 2002 (has links) (PDF)
Univ., Diss.--Düsseldorf, 2002.
105

Exploring the impact of advertising on brand equity and shareholder value

Jeong, Jaeseok. Drumwright, Minette E., January 2004 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisor: Minette E. Drumwright. Vita. Includes bibliographical references. Also available from UMI.
106

Brand building into PRC : a case study of Intel.

Chan, Chiu-chun, Peggy. January 1998 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references.
107

The meanings of the global brand a perspective from the Korean consumers /

Kim, Eugene Song. January 2004 (has links)
Thesis (Ph. D.)--University of Hawaii at Manoa, 2004. / Includes bibliographical references (leaves 159-185).
108

The effects of marketing mix on brand equity /

Wang, Hua. January 2005 (has links)
Thesis (M.Phil.)--Hong Kong University of Science and Technology, 2005. / Includes bibliographical references (leaves 32-34). Also available in electronic version.
109

Ansätze zur Bewertung von Internet Domainnamen

Zeifang, Nico. January 2007 (has links) (PDF)
Bachelor-Arbeit Univ. St. Gallen, 2007.
110

SmartBadge : an electronic conference badge using RF and IR communications : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Engineering in Electrical and Computer Engineering from the University of Canterbury, Christchurch, New Zealand /

White, Mark Alexander. January 1900 (has links)
Thesis (M.E.)--University of Canterbury, 2006. / Typescript (photocopy). "February 2006." Includes bibliographical references (p. 121-124). Also available via the World Wide Web.

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