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Kadangi įmonės atlieka naujo produkto įvedimą į rinką nesiremiant metodiškai pagrįsta, naujo produkto įvedimo į rinką matrica, naudoja tik atskirus privalomus tokios metodikos elementus, ir neturi tinkamų įvertinimo kriterijų naujo produkto įvedimo sėkmei pamatuoti pasitvirtino rekomenduotina naudoti darbo autoriaus pristatytą „Naujo produkto įvedimo į rinką modelį, kuris pagelbės įmonių konkurencingumo užtikrinimui. / The aim of the study is to formulate a model that Lithuanian enterprises could use in practice getting a new product entry into the market. The object of the study is the enterprises which are selling water heaters established in Kaunas city. The main argument of the study was that these enterprises do not have clearly delineated, prepared after methodological concepts new product entry to the market matrix, that the enterprises do not possess proper assessment criteria for the new product entry to the market success measurement. The author of the study has made a theoretical analysis of the papers and presented the new product entry to the market scientific approaches. It is estimated the new product entry to the market models proposed by the number of scientists in various papers and studies. The empirical research was held in 2005-2006 study years. 10 enterprises took part into the research. According to the research data and theory analysis the author formulated a new product entry to the market model that Lithuanian enterprises can use in their practice.

This thesis investigates relationships between external linkages and new product innovativenessf ocusing particularly on the perspectiveo f a knowledge-enabledv iew of new product development. Building on organisational learning theory and knowledge-basedth eorieso f inter-firm collaboration,t his thesis arguest hat the effects of external linkages on new product innovativeness vary and these are largely contingent upon a finn's absorptive capacity. The finn's level of absorptive capacity determines how effectively knowledge from external collaborators relevant to the new product project is absorbed, resulting in the creation of new knowledge that the finn can apply for its own commercial use. It considers why some firms are more effective than others at absorbing new product related knowledge from external collaborators to facilitate more innovative product development. Based on an empirical study of 116 new product development projects in Taiwanese Information Technology (IT) firms, the thesis assesses the relative importance of external linkages in increasing new product innovativeness. The results showt hat the impacto f horizontall inks (that is, collaborationw ith otherc ompanies, research institutes, and universities) on gains in new product related knowledge is greater than that of vertical linkages (that is, supplier and customer involvement). Compared to links with customers, universities, and research institutes, corporate linkages play the most prominent and consistent role in enhancing the accumulation of new product related knowledge. This knowledge namely pertains to predevelopmenat ssessmentR, &D, manufacturinga nd marketing. The thesis confirms that the firm's absorptive capacity positively affects its gains in new product related knowledge. In addition, absorptive capacity's interactions with corporate linkages have significant, positive effects on gains in new product related knowledge. However such interaction effects were not observed for the other external linkages, with exception of industry-based research institute linkage. Moreover, the results confinn that the positive impacts of absorptive capacity, corporation linkages, and supplier linkages on new product innovativeness are mediated by the extent of new product related knowledge gained. This thesis bridges the gap between theories of organisational absorptive capacity and the effective generation of new products. It contributes to our understanding of the role of a firm's absorptive capacity in NPD research. It examines this issue from a knowledge-enabled view of new product development. The findings will assist managers to more effectively formulate NPD strategy by incorporating firms' internal learning capacity with the complementary knowledge and technology that external collaborators can provide.

The research was conducted to determine what the success factors for new product development and commercialization were for a selected sample of SMEs in South Africa. Academic literature on success factors for New Product Development and commercialization, as well as small and medium businesseswere reviewed. The review of the literature provided the theoretical framework for 21 success factors relevant to the study. These success factors were further extrapolated to 36 success factors and used as a basis for determining South African SME relevance. The findings were consistent with the literature review and point to several success factors that South African SMEs deem critical to success of new product development. In conclusion, South African SMEs confirm the importance of the success factors as presented in the literature. The ranking by importance of these success factors highlight the specific value that South African SMEs place on these success factors. These need further in-depth research.

The research was conducted to determine what the success factors for new product development and commercialization were for a selected sample of SMEs in South Africa. Academic literature on success factors for New Product Development and commercialization, as well as small and medium businesseswere reviewed. The review of the literature provided the theoretical framework for 21 success factors relevant to the study. These success factors were further extrapolated to 36 success factors and used as a basis for determining South African SME relevance. The findings were consistent with the literature review and point to several success factors that South African SMEs deem critical to success of new product development. In conclusion, South African SMEs confirm the importance of the success factors as presented in the literature. The ranking by importance of these success factors highlight the specific value that South African SMEs place on these success factors. These need further in-depth research.

Abstract Pharmaceutical industry can be regard as one of the knowledge-intensive industries. Designing a sales promotion for the new medicine really has very great influence on new products to enter the market successfully not only because of its time-consuming and enormously expensive research and development process, but also owing to the government¡¦s control on the production and sales of pharmaceuticals. However, the pharmaceutical products in the domestic market are all generics which are usually lacking of innovation. Therefore, few companies promote their new products through the ¡§New Product Preannouncement¡¨ to raise success rate for the new products. Through the specific case study, my study analyzes and reviews the pluses and minuses of the new product preannouncement activity that Standard Pharmaceutical Company has done with its medicine-grade Cordyceps Sinensis. Moreover, my study also analyzes and reviews whether the preannouncement activity is implemented with thoughtful consideration. In this way, other companies which intend to implement the new product preannouncement activity may take it for reference. The following are the most important conclusions of my study: 1. In the medicine market, new product preannouncement strategy is recommended to raise the success rate for the new products sales. 2. The quality of the new product preannouncement design influences the success rate for the new products sales. 3. While engaging in new product preannouncement, it¡¦s better to depict the functions and attributes of the new products in detail. 4. The first issuer of new generics may implement the new product preannouncement after obtaining the medicine license from National Health Administration. However, the preannouncement activity can be planned in advance. 5. To promote new product preannouncement, 4W2H should be considered at the same time.( 4W means ¡§Who¡¨, ¡§When¡¨, ¡§What¡¨ and ¡§Why¡¨, while 2H represents ¡§How much¡¨ and ¡§How to do¡¨) Keyword¡Gnew product preannouncement, Pharmaceutical industry

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