This thesis deals with the issue of customer service quality with the aim to analysis the current situation particularly in E.ON Česká republika Ltd. and suggest improvements of the customer service system based on the findings.

The diploma thesis contains the summary of literary research where some important terms of solving issue are explained. The company for realizing of research was chosen and characterized, concretely Tkalcovna Kubák Strmilov company. It manufactures textile from the natural materials. With the help of qualitative and quantitative research the analysis of actual situation in area of PR techniques applied in chosen company was realized. The synthesis of acquired information and results was realized. On the basis of this the suggestions and recommendations for improvement of situation in PR in choice company were devised. The thesis contains the assets of the suggestions.

This diploma thesis was prepared for the customer satisfaction in the selected company. The ambition of this thesis has been uncovering the information about the customer´s satisfaction in the selected company. The author proposed the changes based on the data from the survey,which are the final result of the work.

The aim of the diploma thesis on topic ?The shopping behaviour and attitude of customers in the chosen retail unit? was the evaluation of shopping behaviour of customers and their attitude and suggestion of some improvement. The Literature search was writen on the basis of information from the available technical literature. This part contains information concerning customer and his attitudes, needs, behaviour and decision. Further there is an explanation of concept of shopping behaviour, its types and approches. The practical part contains information obtained from research and from interview made with the assistent of retail unit. These information served to evaluation of established hypothesis and to determination of concrete suggestions concerning improvement of range, employes, parking sites and checkouts.

Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation or its stakeholders. Fast fashion retailers have been highly affected by crisis spread through social media, which could be seen as a result of the increasing usage of social media. This thesis is concerned with crisis management and crisis communication examining Coombs Situational Crisis Communication Theory. Trust repair in regards to social media is further investigated and incorporated with Coombs SCCT model. The purpose of the study is to gain an insight into how trust repair works when dealing with crises, in the context of social media. A qualitative study was utilised with an abductive approach to research the purpose. The context of this paper is a case study involving H&M, the second biggest fast fashion retail company, that managed to miss the mark by publishing an ad that provoked many people all over social media. Social media platforms, namely Facebook, Twitter and Instagram, were observed and a social media feed was collected and later analysed to shed light on the trust repair process. A focus groups was also formed to gain complementary data to strengthen the findings. The findings add insight to the field of crisis management, as well as the concepts trust repair and social media, which have not been researched together in relation to crisis management and crisis communication before. Findings showed that H&M used different approaches in dealing with the crisis, some corresponding with the SCCT model to regain trust from their stakeholders.

The global scenario shows that dairy cooperatives are exposed to an increasing global competition. In this picture, the function of the quality and strategic area is critical to assist in making decisions and maintain continuous improvement of products and services. In this research, attempted to propose a systematic with emphasis in the satisfaction of the internal and external customers of the cooperative concerned to the quality of its products and services, Besides performing integration of the Kano Model with Balanced Scorecard with the intention of managing the activities better and to satisfy their internal and external customers. The research in question is classified as descriptive as to the objectives, with the purpose of describing the characteristics of the cooperative. Concerning the explanatory research the main objective is to propose a system focusing on customer satisfaction. From the point of view of the technical procedures used the case study, whose goal is comprehensive and thorough analysis of issues for the wide and detailed knowledge of the goals. One concludes that the based systematic with the integration of Kano Model with Balanced Scorecard is applicable in cooperatives of similar characteristics since that if adapt its reality. In addition to whether the internal and external customers of the cooperative feel satisfied about the quality of their products and services. / O cenário mundial evidencia que as cooperativas de laticínios estão expostas a uma crescente competição global. Neste panorama, a função da qualidade e da área estratégica é fundamental para auxiliar na tomada de decisões e manter a melhoria contínua dos produtos e serviços. Nesta pesquisa, buscou-se propor uma sistemática com ênfase na satisfação dos clientes internos e externos dessa cooperativa com relação à qualidade de seus produtos e serviços. Além de apresentar a integração do Modelo Kano com o Balanced Scorecard com o intuito de melhor gerenciar as estratégias e satisfazer os clientes. A pesquisa em questão classifica-se quanto aos objetivos como descritiva, tendo a finalidade de descrever as características da cooperativa. Concernente à pesquisa explicativa o objetivo principal é propor uma sistemática com ênfase na satisfação dos clientes. Sob o ponto de vista dos procedimentos técnicos utilizou-se o estudo de caso, cujo objetivo é a análise profunda e exaustiva de questões para o conhecimento amplo e detalhado dos objetivos. Conclui-se que a sistemática fundamentada com a integração do Modelo Kano com o Balanced Scorecard é aplicável em cooperativas de características semelhantes, desde que se adapte a sua realidade. Além de saber se os clientes internos e externos da cooperativa sentem-se satisfeito em relação à qualidade de seus produtos e serviços.

Orientador: Olivio Novaski / Dissertação (mestrado profissional) - Universidade Estadual de Campinas, Faculdade de Engenharia Mecanica / Made available in DSpace on 2018-08-09T05:24:14Z (GMT). No. of bitstreams: 1 Favaretto_RodrigoGuilger_M.pdf: 602136 bytes, checksum: 2890e6aa3af1b16af4ce2a23f340ca4c (MD5) Previous issue date: 2007 / Resumo: Neste trabalho é apresentado um modelo para a aplicação da metodologia QFD (Quality Function Deployment) no desenvolvimento de bebidas, com o objetivo de verificar as vantagens e desvantagens de sua utilização em uma empresa deste setor. As vantagens de sua utilização são entre outras, diminuição no tempo de desenvolvimento do produto, a garantia da qualidade do produto desde na concepção e desenvolvimento, para a garantia do atendimento das necessidades dos clientes (consumidores). Na primeira parte do trabalho são apresentados os aspectos teóricos, relacionados às necessidades dos clientes (voz do cliente), e como as informações vindas do mercado podem direcionar e facilitar as decisões a serem tomadas pelas organizações. É avaliada a posição da voz do cliente dentro do âmbito da gestão de qualidade e como ela pode ser aplicada na metodologia QFD. Na seqüência são apresentados os conceitos de QFD segundo os principais autores da qualidade mostrando como esta ferramenta tem mudado as diretrizes das organizações no sentido de seguir os caminhos da garantia da qualidade. Na terceira parte deste trabalho é mostrada a metodologia QFD no desenvolvimento de bebidas, desde a recepção das necessidades dos clientes até sua transformação em qualidades exigidas do produto / Abstract: Presented is a model for the application of QFD (Quality Function Development) methodology in beverage development to verify the advantages and disadvantages of its use in a private company. Among others, are expected as advantages of its use a reduced of development period, product quality guarantee since its development and conception, and meeting the costumer requirements. In the first part of this work will be presented the theorical point of view about customer requirements (client voice) and how the information from the market may direct and facilitate the decisions to be taken by organizations. Also, will be evaluate the voice of client position in quality management system and how it will be applied in QFD methodology. Then will be presented the QFD concepts according to most important authors of quality management, showing how this tool have changed the goal of organizations to follow the quality guarantee. In the third part of this work is expected to apply QFD methodology in the beverage development, in a specific case of a private company, since customer requirements until its changing into demanded quality of the product / Mestrado / Gestão da Qualidade Total / Mestre Profissional em Engenharia Mecanica

The study intends to examine how the media conditions have created opportunities for travel agencies to convey an embellished picture of their travel destinations, but also opportunities för there customers to participate in the debate when they are dissatisfied. The travel agencies concerned are Ving, Apollo and TUI. The theoretical framework explains how media platforms come closer and create opportunities for greater participation among audiences. To highlight the unrealistic material, hyper-reality is discussed and there are also discussions about how travel operators only intends to satisfy their customers needs. There has been a quantitative approach to the travel agencies' Facebook pages where dissatisfied posts have been analyzed following a code schedule. The result has shown that the aspects of their travels they were most dissatisfied with were the service, the transportation, the destination and the website/application. The conclusion of the study has been that the media conditions are to blame for the expectations of their destinations becoming too high. The travel agencies embellished material creates conditions for increased sales, but as customers get more space to express their dissatisfaction, travel agencies have a lot to lose.  It also creates an understanding of how the media, with their prerequisites, reflect the needs of the public and that expectations are based on both marketing and own assumptions.

Diploma thesis deals with the increase in sales of wholesale organizations in following up on its retail stores. Work structure is made from theoretical part which is taking part in definition basic ideas and characteristic of issues related to increasing sales in their own retails. The authors own contribution is dedicated to the analysis of the present state of activities involved in the wholesale organisation in relation to suppliers and customers in connection with the sale in its own retail stores.On the basis of these data are carried out practical proposals, so that led to the increase in turnover in the wholesale market, thanks to its own stores with regard to the current state of the organization.

Social media is a rapidly rising phenomenon, providing new opportunities for consumers and businesses to communicate and share information. The development of social media has allowed for customer relationship management (CRM) to extend its area of use, coining the now common concept social CRM. Social CRM allows for new levels of interactivity between companies and consumers, however the effectiveness of social CRM is uncertain in many areas, mainly due to it being hard to tie customer interaction in social CRM to tangibles for the company. One of these areas is customer acquisition, where there are difficulties for companies to see how actions in their social CRM efforts affect customer acquisition. Being able to reach out to customers in an effective way is not enough for companies to acquire a customer. The value the company is proposing also has to be attractive for the customer, to be considered. There are several attributes that a company has to consider for its value proposition, in order for it to be successful. Depending on the industry the attributes can have different weight, emphasizing that companies should know what customers in their industry value. For this reason, having better knowledge of what customers value than the competition, thus having a stronger value proposition, grants a competitive edge. The purpose of this research project is to provide better understanding of how to conduct social CRM, while at the same time investigating how value propositions of telecom companies can be improved, to eventually increase customer acquisition. In order to fulfill the purpose, extensive literature has been evaluated, in addition to data gathered in focus groups. Three focus groups were conducted in Luleå, Sweden, with a total of 18 participants of ages 20-30. The results of the research project point towards the customer being in charge of social CRM interaction with companies, meaning companies have to adapt their social CRM strategies to fit the customers’ desires. The social customer have high demands of privacy in social media, which implies a thin line companies have to walk to convey their message, while at the same time not intruding on the customer’s privacy. The findings also indicate that customers want high flexibility, simplicity, and trustworthiness from telecom companies’ value propositions, emphasizing companies to adapt their value propositions to meet these demands.