The diploma thesis focuses on cost optimization of individual marketing activities. It contains analysis of these activities in the chosen company including its ratings and suggestions for optimal structure. The outcome of this thesis provides recommendations for its leaders to improve marketing usage in the company.

This master´s thesis deals with the formulation of a business plan with aim to establish a retail shop and e-shop with quite specific assortment in form of handmade products. A real business will be establish base on the business plan.

This diploma thesis deals with the creation of logistics conception in whole sale organization. This thesis is consist of ananalysis of the current business oganization state due to suppliers, customers, matherial and informatik flows in organization. Theoretical part is focused to the explenation off undamentalic terms and characteristics of givenissue. The practical part presents a valuation of currentstate of wholesale and also includes a sugestions for apropriate management logistics solutions in regard of it´s current level.

This thesis focus on development strategy of small business. Intension is to propose practical development strategy, which will be applied in practice. Particular consideration was devoted to the analysis of the market in which it operates. Based on the collected data have been made analysis and selected the best option of development.

This master thesis deals with the use of fuzzy logic to evaluate the quality customers of the company TILL Ltd. The evaluation is done using Microsoft EXCEL and MathWorks MATLAB, using the main attributes and characteristics of customers. The thesis results are clear and functional fuzzy models that can be used to effectively evaluate potential and existing customers.

Presented diploma thesis is involved in the issue of customer evaluation of GALATEK a.s. The main company’s manufacturing program is production of machines for surface treatment. Fuzzy logic models will be used to evaluate customers. This models will be crated in software such as MS Excel and MathWorks MATLAB. First part of the diploma thesis contains theoretical summarization needed to understand whole issue. Basic information about company are presented in second part of the diploma thesis. Third part contains customer evaluation based on co-operation with company, outcomes and proposals which are results of customers evaluation.

In my thesis, I will discuss the draft strategy for the management of business in society. The first part will discuss the theoretical knowledge related to retail. In the second part I introduce. I also worked with the cooperative Jednota, consumer cooperative in Mikulov, which gave me the necessary information so that I could analyze the current state of retail. Based on the current state of retail, I created a proposal for improvement.

Masters´s thesis deals with the communication strategy of DEL a.s. company which operates in industrial B2B markets. Author‘s proposal of solutions improve communication strategy in area of impersonal communication with customers.

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Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. Sustainability became a requirement for any business to start in the region. CS has changed the way Saudi hotels market are conducting their business a few years ago. Besides that, doing business online has also been an important factor of this change. In many cases, being sustainable might be very costly to apply to many kinds of businesses, and for that reason companies must plan well. So, the companies should take into consideration several factors that might affect their relation with their B2B customers.  Problem Discussion: There has been a huge pressure from customers and the public on companies to perform their business in an environmentally sustainable way. The increased number of hotels which led to higher competition in the region causing the companies in the hotels industry to carefully manage their B2B relationship. Second is the obligatory laws for companies to apply CS actions. Sustainable behaviors have today grown to become a compulsion to practice; however, these actions are not limited to the B2C sector of a business, CS has become a vital part of marketing strategies for business within B2B markets. In spite CS has proven to be advantageous to be practiced with B2B customers, the research on the subject has been very limited. The research and studies towards CS and CSR have been limited to B2C markets Due to the lack of enough research on the subject of being sustainability and its relationship to B2B customers, this paper will dig deep to fill this gap. Purpose:  The aim of this research paper is to uncover the hotels CS and CSR strategies that hoteliers’ practice with their B2B customers. While also considering the aspect of CS in markets where these hotels are gradually indulging into it, such as the Saudi Arabian Market. This research paper’s goal is to analyze and study different approaches for hoteliers that could be beneficial for them focused towards their business customer and guide them to gain competitive advantage and turn it into a profitable business decision through building and strengthening their relationships with their B2B customers.       Research Question:    <ol type="1"> What are the current CS strategies practiced by international five-star hotel chains situated in Saudi Arabia?   2.     How can these hotel’s CS strategies be developed and adopted to positively influence and strengthen its relationship with their B2B customers internationally?     Methodology: The authors of this study have been using qualitative method as their research approach which gave them the way in order to deeply understand the application of CS actions and its relation with the pricing strategies chosen by the companies in the hotel industry. The theory was collected from different database, and the empirical data was collected from 9 interviews within 3 hotels. The data collected was from high ranked journals. As for the type of interviews, it was semi-structured interviews. The authors used open questions to give a space to the interviewees to discuss in depth the topic of the question.  Conclusion: This study shows that within the hotel industry social sustainability dimension of CS and instrumental theories of CSR, these hotels could develop and strengthen their relationships with their B2B customers as well as suppliers. Within the academic literature CS has been categorized into three sections; environment, that actions to sustain the planet, social, that is working for the welfare of the people and lastly economical that is the financial benefits gained from CS activities. In this study, the authors concluded that the international five-star hotel chains residing within Saudi Arabia have not been actively working toward their CS and CSR behaviors.