Drawing on relevant theory from memory studies, literary criticism, sociology, reception studies and book history, this thesis examines the prevalence of nostalgia in white South African writing of the post-apartheid period. It identifies the numerous and remarkably conventional texts by white authors that proliferated in this time which might be described as nostalgic, arguing that these constitute a key genre of post-apartheid South African literature. In seeking to offer an explanation for why these nostalgic forms predominated in this period, this study takes into consideration the full "communications circuit" of a book i.e. the life-cycle of a book from production to consumption. Consequently, it employs an interdisciplinary framework to examine nostalgic literature from the perspectives of both the producers and consumers of texts. It is argued, ultimately, that post-apartheid nostalgic writing was particularly involved in the protection of certain formulations and structures of whiteness at individual, collective and institutional levels. The argument unfolds in three phases, each of which explores the value of nostalgia and nostalgic white writing in a different but related sphere: namely, literature, memory, and the market. The first phase of the argument provides a literary critical reading of the generic hallmarks of these novels, considering a range of representative texts, including works by Mark Behr, André Brink, Justin Cartwright, J. M. Coetzee, Lisa Fugard, Christopher Hope, Jo-Anne Richards, and Rachel Zadok. The second examines the allure of nostalgia and nostalgic books for the writers and readers of this literature, drawing on sociological studies of post-apartheid white South African identity and reader-response theory to analyse a selection of online and print reviews by readers. In the third phase, the thesis utilises a book historical approach to investigate the influence of various literary markets and the publishing industry, both local and global, in shaping the nostalgia trend.

South Africa and Russia achieved two of the most remarkable political transformations in modern history, yet significant numbers of their citizens feel a longing for aspects of the old regimes. While there have been some studies of nostalgia among older Russians and South Africans, the following is the first comparative qualitative examination of the phenomenon among young members of the countries’ inaugural “born free” generations: those who came into the world just before or after the fall of Apartheid and Communism, and have had little or no experience of life prior to regime change. Its purpose is to examine how and why young people growing up in post-authoritarian transition societies experience, and long for, the past. I conducted in-depth, semi-structured interviews with seven South African and five Russian youths, recruited through purposive sampling, who reflected on the ways in which the recent past impacts their lives, self-perceptions and socio-political identities. While they differed in some areas, respondents from both countries identified several broadly shared areas of nostalgia, clustering around a perceived loss of community, moral values, personal safety and social trust; and a concomitant rise in individualism, materialism and anomie. Employing a Marxian engagement with symbolic interactionism and interpretative phenomenological analysis, I analyse their transcribed testimonies in light of the relevant scholarship on nostalgia, social memory and transition studies, alongside theories of post-modernity and critical sociology. I conclude that their nostalgia may be the product of Russia and South Africa’s belated and compressed transition from “modern” to “post-modern” societies; a rebellion against the harsh transition to a Baumanian “liquid” life characterised by economic precariousness and the fraying of social bonds; and/or an expression of profound ambivalence that struggles to reconcile nostalgic regrets about the risks and human costs of globalised capitalist polyarchy, with a hunger to exploit the freedom and opportunities it offers. / Theses (M.Soc.Sc.)-University of KwaZulu-Natal, Durban, 2012.