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A research report submitted to the Faculty of Humanities, University of the Witwatersrand, Johannesburg, in partial fulfillment of the requirements for the degree of Masters in Publishing Studies 2017 / An introspective look at editing a manuscript is a personal account of editing and proofreading an unpublished manuscript. It focuses on how an editor looks at a piece of work and the different aspects involved in editing such as how to communicate with an author, how to avoid bias editing as well as how to approach correcting grammar, punctuation and language. / MT2018

A research report submitted to the Faculty of Humanities, School of Literature, Language and Media in partial fulfilment of the requirements for the degree of M.A Publishing Studies at the University of the Witwatersrand, 2016 / The purpose of this study is to investigate the current marketing capabilities of trade book publishers in South Africa. In addition, this study ascertains how these marketing capabilities impact on trade book publishers' sales and brand performance. There are currently several gaps in the literature on both marketing capabilities within the global publishing industry as well as gaps in the literature on the South African trade publishing industry. The main research problem is the lack of understanding of the marketing capabilities of trade book publishers in South Africa and how these capabilities can impact on the sales performance of these trade book publishers. This study is a qualitative, case study that examined four marketing capabilities within trade publishing houses in South Africa. Four propositions (on marketing communications, pricing, product innovation and channel management) were developed and tested in the study. The Resource-based view (RBV) theory as the main theoretical lens for this study is examined. The research was gathered through interviews over a 2 month period that were conducted at the publishers’ offices. 5 publishing companies took part in the study and a total of 15 interviews were conducted. The interviews were recorded and then transcribed. The transcriptions were loaded on to an analysis software tool called MaxQDA which allowed easy analysis by the researcher. All four propositions established were supported by the research. These marketing capabilities exist within all five trade publishing houses but that they are not being utilised as they should be. There is definite room for improvement in the publishing industr. The most significant capability for the trade publishing industry is the marketing communications capability as this is the most widely used. The originality of this research is that it is a case study in South African trade publishing houses and that it is looking at the marketing capabilities of trade publishing houses through the RBV approach. The implications for the industry are mostly in-house implication as the models generated require an organizational change within the publishing houses. Limitations of this study as well as suggestions for future research are outlined in this study. / GR2017

Thesis (M.S.V.S.)--Massachusetts Institute of Technology, Dept. of Architecture, 1982. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND ROTCH. / Includes bibliographical references (leaves 53-55). / The optical videodisc is a publishing medium that permanently stores large amounts of visual and aural data. The technology needed to support videodiscs is understood and available. Digital augmentation of the optical videodisc can exploit this technology for data publishing. Not only can this data be used in raw form, it can also reference the video that it augments. Publishing requires an author to create the publishable material, and this thesis addresses the problem of authoring digitally augmented videodiscs. / by Steven Edward Yelick. / M.S.V.S.

Project Report (M.Pub.) - Simon Fraser University, 2006. / Theses (Master of Publishing Program) / Simon Fraser University. Also issued in digital format and available on the World Wide Web.

This thesis describes and analyzes how the online newspaper genre has evolved since its inception on the Internet in the mid-nineties. The overall research question is: What characterizes the online newspaper genre evolution? The thesis is based on both synchronic and diachronic studies with a multimethod approach (including six different studies involving, e.g., interviews, questionnaires and web site analyses) intended to provide a comprehensive picture of this genre evolution. On the basis of genre theory, the thesis proposes a framework for understanding online newspaper genre evolution, integrating design (layout) aspects with publisher and audience views. Applying this framework to the collected empirical material, the thesis presents a comprehensive and integrated view of this evolution. Over time, online newspapers have evolved into a specific digital genre, with genre characteristics such as content and form, distinguishing them from other digital genres. However, this rapid development has also lead to diversities in form and function, triggering both academics and practitioners to seek ways to design for consistency within the genre. Several factors have influenced the online newspaper genre evolution, e.g., inhouse attitudes, business model shifts and technological progress at the publishers’ side. The audience demographics, habits and preferences have also changed. The layout of the online newspapers has been altered into long pages stuffed with content like news streams, headlines, photos, and services not possible in the printed edition. There has also been a shift towards frequent updates throughout the day and more content produced for the web. In addition, the thesis contributes to digital genre theory by modifications relevant to the online newspaper genre. For example, the concepts of genre awareness and genre interdependence are elaborated, a framework for identifying genre characteristics is proposed, and the concept “positioning” is introduced. Further, the thesis also contributes with implications for online newspaper design and publishing with longitudinal mappings of online newspaper layout and the habits and preferences of the audience.

Thesis (M.A.)--University of Missouri-Columbia, 2007. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on April 1, 2008) Includes bibliographical references.

Thesis (M.M.C.)--Louisiana State University (Baton Rouge, La.), 2004. / Title from document title page. Title from caption (viewed on Nov. 25, 2008). Includes bibliographical references.

"Is maqāle par muṣannif ko Bambaʼī Yūnīvarsitī se 1976ʻ men̲ Ḍākṭar āf Filāsafī kī ḍigarī dī gaʼī." / In Urdu. Includes bibliographical references (p. 337-340).

Thesis (Ph.D.)--Xianggang Zhong wen da xue, 2001. / Zhi dao lao shi: Liang Yuansheng jiao shou. 880-03 Includes bibliographical references.