[pt] A presente dissertação Novas demandas para velhas questões: requisições profissionais aos assistentes sociais em instituições filantrópicas pós SUAS teve como principal objetivo analisar as requisições das entidades filantrópicas ao trabalho do Assistente Social após a implementação do Sistema Único de Assistência Social (SUAS), a partir de 2005. O estudo realizou uma análise crítica do processo de implementação do SUAS e as novas regulações para o trabalho das entidades filantrópicas que este sistema de gestão tem desenvolvido ao longo de sua institucionalização no Brasil, que está permeado por disputas e contradições, entre práticas tradicionais e conservadoras e, por outro lado, que buscam a profissionalização desses serviços, historicamente vinculados à caridade e à benesse. Verifica-se que estas regulações incorporam a lógica gerencialista e burocratizante da reforma das políticas sociais, iniciada no Brasil, na década de 1990, com o apelo neoliberal e que impactam diretamente nas requisições aos profissionais que atuam nestes espaços, em particular os assistentes sociais. / [en] The present dissertation New demands for old questions: professional requests to social workers in philanthropic institutions after SUAS, had as main objective to analyze the requisitions of the philanthropic entities to the work of the Social Worker after the implementation of the Unique System of Social Assistance (SUAS), from 2005. carried out a critical analysis of the process of implementation of SUAS and the new regulations for the work of the philanthropic entities that this management system has developed throughout its institutionalization in Brazil that is permeated by disputes and contradictions between traditional and conservative practices and, on the other hand, that seek the professionalization of these services, historically linked to charity and benesse. It is verified that these regulations incorporate the managerialist and bureaucratic logic of the social policies reform, initiated in Brazil in the 1990s with the neoliberal appeal and that directly impact the requisitions to the professionals that work in these spaces, in particular the social workers.

This diploma thesis deals with the concept of Corporate Social Responsibility (CSR). In the theoretical part of the work are defined key concepts which are for explanation of Corporate Social Responsibility very important and with which makes up an integral part. In the theoretical part are therefore more described concepts such as CSR, stakeholders, corporate philanthropy or CSR filter. It also includes the definitions of the necessary standards, principles and entities to which CSR concern, and plays a significant role within it. In the practical part was the main aim the analysis of social corporate behavior and it?s outcomes in the economic, social and environmental sector in the company Tesco Stores ČR a.s., which author chose as the key for this work. A partial aim of the practical part of the work was the draft measures to the improvement of CSR in the company based on gained knowledge.

Made available in DSpace on 2014-06-11T19:35:15Z (GMT). No. of bitstreams: 0 Previous issue date: 2003Bitstream added on 2014-06-13T20:06:53Z : No. of bitstreams: 1 barbosa_ern_dr_fran.pdf: 7734173 bytes, checksum: e240cbd051b070a5ff5955cad0de1917 (MD5) / O presente estudo tem o propósito de compreender como se constituem, efetivamente, os projetos sociais desenvolvidos pelas empresas que adotam a responsabilidade social na gestão empresarial. Atualmente, verifica-se uma expansão de iniciativas dirigidas a trabalhos sociais, assumidas por grupos da sociedade civil, nos quais estão inclusos os empresários. A atuação crescente do setor empresarial, voltado para a defesa dos direitos e da cidadania da população brasileira, apresenta-se como foco do repasse de responsabilidades que o Estado atribui à sociedade civil, com relação à questão da desigualdade social existente. É através de ajuda financeira e de outras ações sociais que as empresas se mobilizam e se colocam a serviço de uma parcela da população, considerando, assim, diminuir os problemas públicos. A definição de responsabilidade social surge inicialmente nos Estados Unidos, na primeira metade do século XX, oriunda de uma postura filantrópica adotada pelas empresas norte-americanas que desenvolvem, há algumas décadas, projetos de educação, de cultura e de assistência social. O exercício da responsabilidade social das empresas encontra-se, no bojo do terceiro setor, como nova forma de ação social para o enfrentamento das questões postas pelo poder econômico que resultam em diminuição de capacidade de inserção social, com conseqüente aumento de mazelas para a sociedade. A boa imagem que a empresa transmite ao público consumidor, por meio de seu envolvimento com questões sociais, reflete no aumento de vendas, consolidando que o investimento na área social é uma importante estratégia de marketing. Frear os efeitos nefandos de uma economia que direciona a própria ação empresarial apresenta-se como a dialética dessa nova forma de atuação das empresas. Para o desvendamento... / The purpose of this study is to analyze social projects developed by businesses that adopt social responsibility as part of their business plan. Of late, the number of social work initiatives taken on by private groups, including businesses, has grown. The growth can be explained, in part, by the government's attempt to shift the locus of responsibility for unequal social rights to civil society. Through financial donations and other activities some businesses have attempted to diminish social problems by developing social responsibility projects. The social responsibility movement first appeared in the United States during the first half of the 20th century. It originated in the philanthropic posture adopted by some North American business leaders, such as Andrew Carnegie, and pursued by some U.S. businesses. Over the decades, the practice of corporate sponsorship of various educational, cultural, and social assistance projects became more and more common. In Brazil, social responsibility by the private sector is relatively new. It takes the form of a new kind of social action designed to confront the challenges of a decreased social integration capacity and the bad image that such a society creates. Businesses benefit from their social responsibility projects by attracting more consumers. Their activities serve as a form of marketing, transmitting to consumers the idea that the company practices good citizenship. This new kind of business activity holds forth the promise of acting like a brake on some of the less desirable effects of a market economy. To understand the complexity of this theme and place it in theoretical context, an extensive review of the literature was combined with empirical research on two Ribeirão Preto/SP businesses. The cases were selected using qualitative methodology. The investigation...(Complete abstract, click electronic access below)

Comment gouverne-t-on les pauvres aujourd'hui ? Sur la base d'une enquête comparative et qualitative entre un dispositif français (le Revenu de solidarité active) et un programme new-yorkais (Opportunity NYC), cette thèse propose d'analyser les mécanismes de la lutte contre la pauvreté reposant sur la conditionnalité comportementale. Porter l'indigence à l'agenda, justement par qu'elle est éminemment politique, fait l'objet d'un important travail de dépolitisation. Importation de modèles de l'étranger, construction de données chiffrées, mobilisation d'un protocole expérimental : tels sont les principaux procédés d'objectivation et de légitimation mobilisés. La teneur de l'aide apportée aux pauvres change. Se démarquant d'une logique simplement économique qui voudrait que la récompense monétaire engendre un comportement prédéfini, et desserrant une méthode strictement punitive où la sanction tient lieu de formule de commandement, ces politiques sociales conditionnelles renouvellent les termes des relations entre populations pauvres et pouvoir politique. Les techniques de gouvernement mises en œuvre s'inspirent du « nudge », c'est-à-dire d'une forme paradoxale d'autonomie institutionnalisée où les bons comportements tiennent lieu d'échappatoire à la pauvreté. L'aide sociale comme relevant du droit ou du statut est dépassée. Sa légitimité ne se fonde plus sur l'efficacité, dans la veine du new public management, mais sur un sens commun réformateur ayant le mérite pour objet. Les clivages partisans paraissent s'affaisser autour de cette forme de gouvernement moral. L'éthique du travail et la « bonne volonté » des pauvres sont mises en scène pour justifier l'octroi de subsides sociaux. L'expérimentation sociale, passée au prisme du jeu politique, confère un caractère « scientifique » et « objectif » à ces présupposés. Au final, c'est à un gouvernement de la pauvreté fait de politique et d'usages de la scientificité que ce travail est consacré. / This study provides a comparative analysis of two anti-poverty initiatives in New York (Opportunity NYC) and in France (Revenue for Active Solidarity). It is based on extensive fieldwork and numerous interviews in both countries. Conditioning subsidies on behavior and giving a nudge “to do the right thing” by structuring the choices of the poor now defines the way poverty is fought against. The political agenda is built around the concept of making conditional social policy non-partisan solutions. Policy transfers, data-making or experimental design figure among the ways of taking politics out of policy-making. This study finds there is no such thing and that these programs reflect a substantive political orientation. The mechanisms used to motivate the poor are different. They are more than just an economic incentive that binds reward and behavior together. They are less than a coercive approach where work is mandatory to get relief. The nudge emerges as a third way that consists in a paradoxical injunction: governing the poor to govern themselves. No entitlement there. If this is nothing new in America, this is new in France. Hence, policy is not legitimated by effectiveness, like it used to be with new public management, but by moralistic assumptions. Reform is based more on commonsense than technical arguments. The work ethics and the “good choices” justify the money spent for the poor (public in France, private in New York). The experimental design, once appropriated by political instances, gives a scientific glow to these programs so they appear “universal” and “neutral”. In a nutshell, this dissertation explores how poverty is governed by a policy-mix of politics and science

Orientador: Neide Aparecida de Souza Lehfeld / Resumo: O presente estudo tem o propósito de compreender como se constituem, efetivamente, os projetos sociais desenvolvidos pelas empresas que adotam a responsabilidade social na gestão empresarial. Atualmente, verifica-se uma expansão de iniciativas dirigidas a trabalhos sociais, assumidas por grupos da sociedade civil, nos quais estão inclusos os empresários. A atuação crescente do setor empresarial, voltado para a defesa dos direitos e da cidadania da população brasileira, apresenta-se como foco do repasse de responsabilidades que o Estado atribui à sociedade civil, com relação à questão da desigualdade social existente. É através de ajuda financeira e de outras ações sociais que as empresas se mobilizam e se colocam a serviço de uma parcela da população, considerando, assim, diminuir os problemas públicos. A definição de responsabilidade social surge inicialmente nos Estados Unidos, na primeira metade do século XX, oriunda de uma postura filantrópica adotada pelas empresas norte-americanas que desenvolvem, há algumas décadas, projetos de educação, de cultura e de assistência social. O exercício da responsabilidade social das empresas encontra-se, no bojo do terceiro setor, como nova forma de ação social para o enfrentamento das questões postas pelo poder econômico que resultam em diminuição de capacidade de inserção social, com conseqüente aumento de mazelas para a sociedade. A boa imagem que a empresa transmite ao público consumidor, por meio de seu envolvimento com questões sociais, reflete no aumento de vendas, consolidando que o investimento na área social é uma importante estratégia de marketing. Frear os efeitos nefandos de uma economia que direciona a própria ação empresarial apresenta-se como a dialética dessa nova forma de atuação das empresas. Para o desvendamento...(Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The purpose of this study is to analyze social projects developed by businesses that adopt "social responsibility" as part of their business plan. Of late, the number of social work initiatives taken on by private groups, including businesses, has grown. The growth can be explained, in part, by the government's attempt to shift the locus of responsibility for unequal social rights to civil society. Through financial donations and other activities some businesses have attempted to diminish social problems by developing "social responsibility" projects. The social responsibility movement first appeared in the United States during the first half of the 20th century. It originated in the philanthropic posture adopted by some North American business leaders, such as Andrew Carnegie, and pursued by some U.S. businesses. Over the decades, the practice of corporate sponsorship of various educational, cultural, and social assistance projects became more and more common. In Brazil, social responsibility by the private sector is relatively new. It takes the form of a new kind of social action designed to confront the challenges of a decreased social integration capacity and the bad image that such a society creates. Businesses benefit from their social responsibility projects by attracting more consumers. Their activities serve as a form of marketing, transmitting to consumers the idea that the company practices good citizenship. This new kind of business activity holds forth the promise of acting like a brake on some of the less desirable effects of a market economy. To understand the complexity of this theme and place it in theoretical context, an extensive review of the literature was combined with empirical research on two Ribeirão Preto/SP businesses. The cases were selected using qualitative methodology. The investigation...(Complete abstract, click electronic access below) / Doutor

Même si composée par un nombre réduit de membres, à peu près 20.000 personnes, pendent le XIXe siècle l’Eglise vaudoise italienne a réussi à se doter d’une grande quantité d’œuvres sociales, grâce à un réseau de relations dense et vaste avec l’Internationale protestante, en Europe et dans l’Amérique du Nord. Hôpitaux, maisons de retraites, orphelinats, écoles professionnelles, colonies de vacances et diaconats ont été les principales réalisations de cet effort social. Suivant trois axes de recherche (les liens entre église et œuvres, les rapports entre l’action sociale ecclésiastique et celui de l’Etat, le problème du financement), le travail traverse environ un siècle d’histoire religieuse et de la sécurité sociale en Italie - entre la Restauration et la législation de Crispi -, en essayant d’expliquer les étapes qui ont permis à cette petite église réformé de se transformer, d’objet de l’assistance étrangère, à un des principaux sujets italiens de services sociaux. / Despite being composed of a limited number of members (about 20000), during the XIXth century the Italian Waldensian Church succeeded in developing a great amount of social works, thanks to a network of relations with the “Protestant International” in Europe and Northern America. This social effort resulted in the development of hospitals, retirement houses, orphanages, professional schools, summer schools and monetary assistance to the poor. This thesis explores a century of Italian social and religious history – from the Restauration to the birth of national legislation on welfare in the Crispinian period – a long three axes of research (the link between church and social works, the relationship between the ecclesiastic and national social intervention, the issue of funding). Its main aim is to identify the steps that allowed this little reformed church to undergo such a significant transformation: from being the recipient of foreign assistance to being one of the key agents in Italian social assistance. / Anche se composta da un numero esiguo di membri, circa 20.000 persone, durante l’Ottocento la Chiesa valdese italiana è riuscita a dotarsi di una grande quantità di opere sociali, grazie a una fitta e ampia rete di relazioni con l’Internazionale protestante, in Europa e Nord America. Ospedali, ospizi, orfanotrofi, scuole professionali, colonie estive e borse dei poveri furono i principali risultati di questo sforzo sociale. Attraverso tre assi di ricerca (il legame tra chiesa e opere, i rapporti tra l’azione sociale ecclesiastica e quella statale, il problema del suo finanziamento), il lavoro percorre circa un secolo di storia religiosa e assistenziale in Italia - dalla Restaurazione alla nascita di una legislazione statale in materia assistenziale in epoca crispina –, cercando di mostrare le tappe che hanno permesso a questa piccola chiesa riformata di trasformarsi, da oggetto dell’assistenza straniera, a una delle principali soggetti italiani di servizi sociali.

O objetivo principal desta pesquisa é compreender o processo de institucionalização da prática de incidência nas políticas educacionais das organizações do Investimento Social Privado (ISP) brasileiro. Para atingir seus objetivos institucionais, como a abrangência e o impacto em educação, as organizações do ISP, de forma direta ou indiretamente, tiveram que aprender e se estruturar para lidar com as políticas públicas dessa área. A compreensão da intersecção do ISP e o Estado por si só é interessante, entretanto o recorte adotado na pesquisa visou entender as alternativas encontradas pelas organizações para passar de atuações pontuais, com projetos próprios na área de educação, para ações estruturadas que buscam incidir efetivamente nas políticas públicas educacionais de âmbito municipal, estadual e federal. O recorte adotado na pesquisa buscou caracterizar esse fenômeno por meio da análise do campo organizacional do ISP em políticas educacionais e aprofundou-se nas estruturas e práticas de três organizações de destaque do campo: Fundação Lemann, Instituto Natura e Instituto Unibanco. A Teoria Institucional, como lente analítica, permitiu analisar quais são os elementos organizacionais que favorecem ou constrangem a institucionalização da prática do ISP alinhado com políticas públicas, bem como qual o lugar dessa prática no campo organizacional do ISP. Para esse objetivo, foram mobilizados os conceitos de campo organizacional e processo de institucionalização de práticas. A pesquisa sistematiza as principais contribuições da literatura para compreensão do fenômeno e sua configuração atual, assim como esquematiza as principais dimensões das práticas em sedimentação e os processos de legitimação relacionados. Este trabalho conclui que o alinhamento do ISP às políticas públicas é uma prática em estágio de institucionalização e, portanto, merece maior atenção da academia e da sociedade, para sua compreensão, bem como de suas potenciais consequências para a sociedade brasileira por meio de um olhar não polarizado e crítico / The main objective of this research is to understand the institutionalization process of the incidence in the educational policies adopted by the corporate philanthropy (CP) organizations in Brazil. This present study covered how the CP organizations directly or indirectly had to learn and structure themselves to deal with public policies in order to achieve the institutional goals with a huge impact on education. A better comprehension of the intersection between the CP and the Government is in itself an interesting subject of study, however, the emphasis of this research is focused on understanding the alternatives found by organizations to move from one-off activities with their own projects in the education area to structured actions that seek to effectively influence public educational policies of municipal, state and federal scope. For the purpose of characterizing this phenomenon, the organizational field of CP was analyzed and it was deepened in the structure and practices of 3 prominent organizations in the field: the Fundação Leman, Instituto Natura and Instituto Unibanco. As an analytical view, the Institutional Theory, allowed to analyze which are the organizational advances or constrain elements of institutionalization process of ISP practice concerning public policies, as well as to understand the role of this practice in the organizational field of the CP. For this purpose, the concepts of organizational field and process of institutionalization of practices were adopted. The research has systematized the main contributions of the literature to understand the phenomenon and the current configuration, as well as schematized the main dimensions of sedimentation practices and legitimation processes. This study has concluded that the CP alignment with public policies is a practice in the stage of institutionalization, and therefore it deserves greater attention from academics and society for its understanding and its potential consequences for Brazilian society through an unpolarized and critical view

Submitted by simone aparecida fernandes (simonefernandes@alumni.usp.br) on 2018-10-31T01:57:40Z No. of bitstreams: 1 SUBSIDIOS PARA O FUNDRAISING DE UM HOSPITAL PÚBLICO ONCOLÓGICO DO ESTADO DE SÃO PAULO - Tese Dra Simone Aparecida Fernandes.pdf: 1052268 bytes, checksum: 5779c01e50d5b23203b2817e0602bf02 (MD5) / Approved for entry into archive by Simone de Andrade Lopes Pires (simone.lopes@fgv.br) on 2018-10-31T17:07:34Z (GMT) No. of bitstreams: 1 SUBSIDIOS PARA O FUNDRAISING DE UM HOSPITAL PÚBLICO ONCOLÓGICO DO ESTADO DE SÃO PAULO - Tese Dra Simone Aparecida Fernandes.pdf: 1052268 bytes, checksum: 5779c01e50d5b23203b2817e0602bf02 (MD5) / Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-10-31T17:39:13Z (GMT) No. of bitstreams: 1 SUBSIDIOS PARA O FUNDRAISING DE UM HOSPITAL PÚBLICO ONCOLÓGICO DO ESTADO DE SÃO PAULO - Tese Dra Simone Aparecida Fernandes.pdf: 1052268 bytes, checksum: 5779c01e50d5b23203b2817e0602bf02 (MD5) / Made available in DSpace on 2018-10-31T17:39:13Z (GMT). No. of bitstreams: 1 SUBSIDIOS PARA O FUNDRAISING DE UM HOSPITAL PÚBLICO ONCOLÓGICO DO ESTADO DE SÃO PAULO - Tese Dra Simone Aparecida Fernandes.pdf: 1052268 bytes, checksum: 5779c01e50d5b23203b2817e0602bf02 (MD5) Previous issue date: 2018-10-29 / O fundraising - captação de recursos é um dos principais mecanismos de captação das organizações filantrópicas, sabendo-se que as mesmas dependem de recursos financeiros de terceiros para a criação e manutenção de suas atividades, com a finalidade de atender as demandas e/ou necessidades da população alvo. O presente estudo procurou identificar meios para aprimorar as práticas de captação de recursos em um hospital público oncológico do Estado de São Paulo, com vistas a contribuir para o enfrentamento da restrição orçamentária a que está sujeito. Para tanto, foram identificados na literatura os principais aspectos relacionados ao fundraising: principais definições, tipos de fundraising, questões legais, perfil de investimento e investidores, visão geral sobre este mecanismo no Brasil e em outras regiões do mundo. Foram também analisadas tres organizações filantrópicas da área de Saúde, enfatizando-se o Hospital de Câncer de Barretos, pelo reconhecido sucesso na captação de recursos. Realizou-se, então entrevista com os gestores responsáveis pelas práticas de captação nas organizações filantrópicas escolhidas e no hospital público analisado. Com os depoimentos obtidos e dados coletados, após análise, foram sugeridas propostas para implementação do fundraising no instituto estudado com a finalidade de incrementar o orçamento. / Fundraising is one of the main mechanisms for attracting philanthropic organizations, knowing that they depend on financial resources from third parties for the creation and maintenance of their activities, in order to meet the demands and / or needs of the organization. target population. The present study sought to identify ways to improve fundraising practices in a public oncological hospital in the State of São Paulo, with a view to contributing to the budgetary constraint to which it is subject. To do so, the main aspects related to fundraising were identified in the literature: main definitions, types of fundraising, legal issues, investment profile and investors, an overview of this mechanism in Brazil and in other regions of the world. Three philanthropic organizations of the Health area were also analyzed, emphasizing the Hospital de Cancer de Barretos, for the recognized success in the fundraising. An interview was then held with the managers responsible for fundraising practices at the selected philanthropic organizations and at the public hospital analyzed. With the testimonies obtained and data collected, after analysis, proposals were proposed for the implementation of fundraising at the institute studied in order to increase the budget.

The master's thesis called Sofie Podlipská. Public Activities in the Light of Historical Documents makes a contribution to the history of Czech women's emancipation. It deals with Sofie Podlipská and her social, literary, and cultural activities. She is presented as an independent and creative woman who gained the respect of society as a writer and philanthropist and, at the same time, managed to combine motherhood with her career. Anthropological reflection of the life story of Sofie Podlipská in the context of her social activities is the substantial part of the thesis as well as the reflection of the key factors that helped shape her opinions, attitudes and viewpoints. The major part of the thesis is the description of these activities as reflected in historical resources that have survived in the Literary Archive of the Museum of Czech Literature and the Náprstek Museum of Asian, African and American Cultures. Research perspectives that open possibilities for future studies and the interpretation of existing archival documents of the Literary Archive of the Museum of Czech Literature and the Podještědské Museum in Český Dub are also significant parts of the thesis. KEY WORDS Sofie Podlipská, 19th century, self-reflection, ego-documents, marriage, family, emancipation, society, fellowship,...

近年來企業社會責任蓬勃發展，落實企業社會責任的企業更具競爭優勢，因此越來越多企業投入企業社會責任領域。其中，公益活動是覆蓋CSR範圍最廣、企業參與程度最高的，即將企業社會責任視為企業的機會，從中創造與利害關係人的共享價值。 網路時代，常在新聞和社交媒體曝光的科技業的CEO，幾乎可以說是企業形象的代言人。本研究認為讓科技業CEO親自代言企業公益活動，應該更具說服力。同時，台灣的高科技產業，不僅是最早開始重視社會責任概念，也是表現最佳的產業。本研究選擇科技業的公益活動組合為研究主體，以了解消費者對於「何種類型的企業公益活動、於何地舉辦、由何種形象的企業執行長代言」所組成的公益活動適配組合之偏好程度。以及，何種公益適配組合對於不同的消費者來說是最有效的。藉由上述研究，獲得一個一般性的公益活動組合原則。 本研究主要使用聯合分析法進行分析，搭配單因子變異數分析和人口統計變數。最後，獲得以下結論： 1.對整體消費者而言，最重視的屬性依序為「公益活動地點」、「公益活動類型」、「企業執行長形象」。上述三個受測體最喜愛的水準分別為「台灣」、「環境保育－實踐綠色生產」和「守信細心的臉書－馬克·祖克柏」。 2.將消費者依生活型態分為四群：社交創新、流行時髦、務實進取及居家樂活。對不同生活型態的消費者而言，在公益活動類型的選擇上明顯各有所好；對企業執行長形象的偏好有略有差異性，但是在公益地點的偏好相同，皆最喜歡自身所在的台灣，最不喜歡距離遙遠的北歐。其中，社交創新集群，最重視企業執行長形象、公益活動類型和生活型態的一致性，視郭台銘和創新加速器為最適配的組合；流行時髦、務實進取及居家樂活集群，則喜歡「守信細心的臉書－馬克·祖克柏」，搭配較傳統的公益活動－實踐綠色生產及社區關懷。 / Recently, corporate social responsibility has become so flourish, in that implementation of corporate social responsibility embedded enterprises with more competitive advantage. And CSR is regarded as opportunities for enterprises, from which to create and share the value of stakeholders. That’s why more and more companies steps into the field of corporate social responsibility. Among all CSR activities, corporate philanthropies are the most extensive ones, for it involving the highest degree of business participation. In the age of Internet, we can often see the exposure of CEOs of the technology industry in news and social media, so they are sometimes be seen as the corporate image. Therefore, this research assumes that CEO could be a convincing spokesman for corporate philanthropies. Furthermore, Taiwan's high-tech industry is not only the first to pay attention to social responsibility, but also the best practice benchmark among all sectors. Therefore, this study attempt to find out an optimal combination of corporate philanthropies in the technology industry - "what type of corporate philanthropies, where, by what kind of image of the executive CEO endorsement," attracting customers most. And what kind of corporate philanthropies combination is the most efficient fit for consumers with different lifestyles? Through the research above, this study tries to establish general principles for compositions of corporate philanthropies. To analyze the preferences of consumers with different lifestyles, the researcher uses the conjoint analysis mainly, with ANOVA analysis and demographic variables. In conclusion, we obtain the best optimal compositions as follows: 1. For consumers as a whole, the most important attributes are "location of a cause ," type of philanthropy "and "CEO image" in descending order. The personal levels of each attribute are "Taiwan," "Environmental Conservation - Green Production" and "Careful- Mark Zuckerberg." 2. Consumers are divided into four groups according to lifestyles: (1)Innovative group: Taiwan, Star-ups accelerator, and Terry Gou. (2)Fashionable group, pragmatic group and contented group: Taiwan, Green production, and Mark Zuckerberg.