Esta é uma tese centrada nas estratégias empregadas pelos eleitores para o processamento das informações sobre a política, no contexto da campanha presidencial brasileira de 2006. Propusemos, neste trabalho, um modelo estatístico para o processamento da informação sobre a política, construído a partir da contribuição de estudos realizados nos campos de conhecimento das ciências sociais, da economia, da psicologia cognitiva e da comunicação, e, sobretudo, a partir das evidências extraídas de nosso desenho de pesquisa. Este combinou métodos qualitativo, quantitativo e a análise das estratégias retóricas empregadas por candidatos e partidos políticos no Horário Gratuito de Propaganda Eleitoral (HGPE), elemento dinâmico de nosso estudo, por sintetizar os fluxos de informação no ambiente das campanhas políticas. Esse conjunto de abordagens metodológicas, foi empregado para o estudo de caso do eleitor belo-horizontino, inserido no complexo ambiente informacional das campanhas presidenciais. Com informações incompletas, o eleitor precisou escolher em quem acreditar, lidando com a incerteza dos resultados do pleito e com a incerteza em relação ao comportamento futuro dos atores, cioso de que as retóricas da campanha estavam orientadas para a persuasão. O nosso trabalho procurou mapear as estratégias empregadas pelos eleitores na seleção de temas do debate para a atenção e para o processamento das novas informações sobre a política, adquiridas em interações múltiplas ao longo da campanha. Essa complexa tarefa foi destinada à escolha de por quem ser persuadido. Procuramos responder, neste trabalho, a partir das evidências empíricas, várias preocupações deste campo de conhecimento, entre elas: 1) Em meio a tantos temas abordados na disputa entre partidos e candidatos, quais deles e por que o indivíduo escolhe para prestar atenção e acreditar? 2) Que variáveis intermedeiam e qual o seu peso nesse processo de interação com as novas informações para explicar a tomada de decisão? 3) As prioridades da agenda política do eleitor se alteram ao longo da campanha? 4) Os eleitores ampliam o repertório mais geral de informação sobre a política? 5) As percepções sobre avaliação de governo e em relação aos temas prioritários da agenda do eleitor se alteram ao longo da campanha? / This is a dissertation centered in the strategies used by voters to process political information during 2006 Brazilian presidential campaign. We seek to show a statistical model for processing information about politics built upon studies in the fields of social science, economy in the study of vote, cognitive science, communication and learning, and evidences of our field research. Our research designed combined qualitative and quantitative methods and also focus on the campaigning strategy of rhetoric employed by political parties and candidates in their propagandas exhibited in the Horário Gratuito de Propaganda Eleitoral (HGPE) (Brazilian electoral legislation gives to parties and candidates during 45 days before elections free time on television and radio. It is the aforementioned HGPE). Half of this free time distribution depends on competing parties representation in Congress.) This political propaganda was the dynamic element of our study. It synthetizes the information flows of campaigning environment. All together these methodological approaches were necessary to analyze a case study: voters from Belo Horizonte (Belo Horizonte is the capital of Minas Gerais, second Brazilian economy and third state in population.). With incomplete information, knowing that campaigns rhetorics were meant to persuade, uncertain about the elections output and also uncertain about the behavior of future elected, voters needed to choose who to believe. In our study, we tried to answer some concerns in this field of knowledge: 1) How and why voters from Belo Horizonte chose to pay attention to certain issues in 2006 Brazilian presidential campaign and ignore others? 2) What variables mediated voters interactions with new information? How much did these variables could explain voters decision? 3) Were voters political priorities agenda changed during the presidential political campaign? 4) Did voters learn about politics during the presidential political campaign? 5) Did voters evaluation about government and voters parties identification change during the presidential political campaign?

This study is researching the use of strategic communication in political campaigns oriented in social media platforms. The main character of this study is the Argentinian president Javier Milei during the second roundof his presidential campaign in 2023. The method used in this study is both qualitative and quantitative with a focus on content analysis. The selected data consists of nine posts from Javier Milei’s Instagram account, both video and pictures. The analysis of the research shows the strategic frame and discourse of his message in his campaign and how it shows in social media during the second round of the presidential candidacy, even research how newspapers portray him in articles. The conclusion of this study is that Javier Milei effectively used strategic political communication to frame himself as a populist leader against the elite. Heused social media, combined with traditional media coverage which allowed him to engage and mobilize voters through emotional and symbolic messages. His approach shows the importance of integrating various media channels to create a populist narrative to resonate with the voters in his campaign.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-08-29T11:33:38Z No. of bitstreams: 1 Raquel Coelho Dal Rio Silveira.pdf: 1129028 bytes, checksum: 222b057dc4313e5827e18f6a84fbe86e (MD5) / Made available in DSpace on 2018-08-29T11:33:38Z (GMT). No. of bitstreams: 1 Raquel Coelho Dal Rio Silveira.pdf: 1129028 bytes, checksum: 222b057dc4313e5827e18f6a84fbe86e (MD5) Previous issue date: 2018-08-09 / The present paper begins with the concept of law, politics, democracy and ethics and the relation between them. It does a critical analysis of some institutes of the Electoral Law, aiming to demonstrate how the model of financing of electoral campaign in Brazil interferes in the governability and governance of the country, generating corruption, crisis of representativeness and, ultimately, compromising the implementation of public policies and the democratic ideal. Also, in spite of the constitutional prediction of political parties pluralism, proves that the existence of excessive number of parties and the lack of intra-party democracy, as it happens today, has been harmful. The Electoral Court, for its part, in the way it is structured, also deserves criticism. Considering the Court’s federal nature, its jurisdiction must be exercised by federal judges. Finally, some suggestions are made, to improve the Electoral Law in Brazil / O presente trabalho parte dos conceitos de Direito, Política, Democracia e Ética e da relação existente entre eles. Faz-se uma análise crítica de alguns dos institutos do Direito Eleitoral, objetivando demonstrar como o modelo de financiamento de campanha eleitoral no Brasil interfere na governabilidade e governança do país, gerando corrupção, crise de representatividade e, em última análise, comprometendo a implementação de políticas públicas e o ideal democrático. Outrossim, apesar da previsão constitucional do pluripartidarismo político, comprova-se que a existência de um número excessivo de partidos e a ausência de democracia intrapartidária, tal como se verificam hoje, têm-se mostrado nocivas. A Justiça Eleitoral, por seu turno, da forma como está estruturada, também merece críticas. Em razão de sua natureza federal, deve ter sua competência exercida por juízes federais. Por fim, são feitas algumas sugestões, visando ao aprimoramento do Direito Eleitoral no Brasil

Thesis (MPA.) -- University of Limpopo, 2018 / This study analyses the national election manifestos of the African National Congress on the subject of service delivery between 1994 and 2014. One of the arguments advanced in this thesis and corroborated in the theory of democratization by elections is that elections play an important role in the struggle for better governance and democracy. The election manifestos, in this regard, serve as instruments of ensuring accountability to the voters as well as gauging the performance of those in government. The party in government must implement its election manifestos; otherwise it must face electoral consequences through a democratic election process. However, there is a view aptly sustained in the study that elections are at times not a reliable or credible measure of a democratic outcome because many voters do not have the necessary knowledge to make rational choices in order to counteract the effects of poor or lack of implementation of election manifestos regarding service delivery. Therefore, as cautioned in the thesis, conscious public participation will remain an empty slogan if the majority of the electorate is left and forgotten languishing in poverty and arrogance. The sustainability of participation by citizens is hugely compromised in an environment infested with rampant corruption and runaway impunity. The study followed an interpretivist paradigm with a qualitative approach. ANC members in four villages –Duthuni, Tshisaulu, Ha-Mushavhanamadi and Ha-Ratshiedana (ward 35, Thulamela Municipality) were purposively targeted as the research population for the study. For practical reason, not all members of the ANC in the villages were reached to participate in the study. Ultimately, 42 members of the ANC in the villages formed the research sample. Data collection techniques used were face-to-face interviews, semi-structured questionnaire and document review (data triangulation). The rationale for using data triangulation in the study was to ensure that the weaknesses of a single data collection strategy were minimized and to ensure that the strategies complemented and verified one another. A total of 12 interviews were conducted, 30 questionnaires were administered and five ANC national election manifestos were perused. Three qualitative data analysis strategies were adopted, namely, conversation analysis, discourse analysis and content analysis. Analysis and interpretation of qualitative data consisted of words and observations and not numbers or statistics because the researcher did not want to quantify nor generate numerical data for purposes of statistical analysis.

University of Macau / Faculty of Social Sciences and Humanities / Department of Communication

Title from first page of PDF document. Includes bibliographical references (p. 47-53).

This dissertation is interested in how people talk about character in a variety of public spheres. Specifically, it explores the tangled relationship between authenticity and ethos, or what is taken as the distinction between intrinsic and constructed character. While this dissertation does not presume to settle the question of authenticity’s actuality, it does discuss the ways authenticity cues in rhetorical acts continue to influence how “sincere character” in those acts is understood, even as audiences exhibit shrewdness in recognizing that character is a purposeful manifestation of the rhetor. The fundamental phenomenon this dissertation seeks to describe is how people, with better and worse success, negotiate the dissonance between valuing character as authentic and as presentation and representation. Character in this view is a much richer and more paradoxical concept than many discussions of the term admit. A too-diluted study of ethos limited strictly to pinpointing credibility in an argument makes it difficult to articulate why an exhibition of character sometimes works and sometimes flops. Ethos in its fullest complexity is, and is not, constructed by any single act; it is the consequence of narratives, both of those narratives, and also what we say about those narratives; it is something we know about a rhetor, at the same time that it comes from what the rhetor claims to know; it is, most important, an appeal to authenticity, even when we know ethos is discursively, kairotically, and socially constructed. This dissertation offers an expanded definition of ethos as rhetorical transactions that rhetors and audiences mutually negotiate in order to determine the extent to which all sides will have their rhetorical needs met, and the extent to which all sides can assent to the those needs. The dissertation, using the works of Wayne Booth, Kenneth Burke, and Chaïm Perelman as its primary theoretical structures, offers pedagogic implications for these mutual negotiations. / text

With the aim of increasing practitioner competence, this dissertation provides marriage and family therapists and mental health service providers with insight into the experiences of legally married same-sex couples. Specifically, the inquiry's objective was to elicit narratives of strength and agency from these couples who navigated the oppressive circumstances of an anti-gay amendment campaign situated within the debate over the extension of marriage rights to same-sex couples. Fourteen couples were interviewed in order to respond to the dissertation's overriding question: How do the lesbian and gay couples and families who are among those who were legally married in California before the passage of Proposition 8 narrate their experiences of their marriages? Through portraiture (Lawrence-Lightfoot & Davis, 1997), a method of inquiry situated within a postmodern, social constructionist framework, a narrative was produced which evolved through five emergent themes: 1) Our Commitments Have Rich Histories -- the symbolic and legal ways in which these couples commemorated and brought definition to their commitments, in the absence of a nationally-sanctioned and collectively-recognized state of legal marriage; 2) Not a Simple Matter: The Complexities of Language Choice -- their contextual language choices, which reflected the absence of representative and collectively-recognized language options for their relationships after their legal marriages; 3) The Battle Metaphor -- the couples' experiences of California's political debate over the extension of marriage rights to same-sex couples; 4) Support Shaped Lived Experiences -- the impact of support from friends, family, and community; and lastly, 5) Legal Marriage Shaped Individual, Relational, and Social Identities -- individual, relational and social shifts that occurred for the couples through the experience of being legally married. A follow-up focus group further validated the theme Support Shaped Lived Experiences, and examined more deeply the tensions that occurred when important persons were silent about and/or did not recognize the legitimacy of the couples' legal marriages, and/or the discriminatory context in which their legal marriages were situated. In addition to its contribution of the experiences of legally married same-sex couples to the family therapy literature, the dissertation concludes with important implications for affirmative therapeutic practice, research, education, training, advocacy, and social policy.

Communication technologies have altered the way people engage in political discourse. In recent years the internet has played a significant role in changing the way people receive political information, news and opinion. Perhaps the most significant difference as a result of advancements in communication and internet technology is how people participate in discussions and deliberate issues that are important to them. The 2005 New Zealand General Election fell at a time when functionality and access to fast and affordable internet allowed people to develop their own information channels and also determine how, where and to what level they participated in debate and commentary on election issues. The aim of this thesis is to examine how blogs were used to discuss political issues during the 2005 New Zealand General Election campaign period through the use of three inter-related methodologies. The methodologies used in the research are content analysis, interviews and a case study. Four blogs and the comments sections are analysed by way of content analysis for adherence to the rules of communicative interaction within the public sphere. Interviews were conducted with a number of people who blogged during the 2005 election campaign, to develop an understanding of their experiences and perceptions of the role blogging played in the election. A case study of politician and blogger Rodney Hide examines the role blogs play as a communication tool for politicians and the how they change the relationship between politician and voter. An explosion of academic literature in recent years has looked at the participative and deliberative nature of the internet and blogs as having opened new spaces and what implications that may have for democracy. Jurgen Habermas' seminal book, The Structural Transformation of the Public Sphere, provides the theoretical basis for this thesis and the foundation for academic writing in this area. Habermas developed the normative notion of the public sphere as a part of social life where citizens exchanged views and opinions on matters of importance to the common good, so that wider public opinion can be formed.

The study sets out to examine the television coverage of the 2002 presidential campaign in Zimbabwe by examining the extent to which the Zimbabwe Broadcasting Corporation fulfilled the mandate of public service broadcasting. The primary objective of this study is to assess how ZBC television newscasts mediated pluralistic politics in the coverage of the country's presidential election campaign, in line with the normative public sphere principles. The thesis comprises seven chapters organized, first, with an introductory chapter, which provides the general background of the study. The chapter offers the rationale for the focus on TV rather than other media fomls . There are two theoretical and contextual chapters in which the use of both qualitative and quantitative methods is explained and findings are presented. Finally, the conclusion offers recommendations about the form broadcasting might take to fulfil a public service mandate and these include the strengthening of the public service broadcasting model along normative public sphere principles. The findings of the analysed election newscasts confirm that ZBC television election news was constructed in favour of ZANU PF at the expense of voices from other social and political constituencies. / KMBT_363 / Adobe Acrobat 9.54 Paper Capture Plug-in