This diploma thesis is focused on franchising and a practical application of a theory. The theoretical part describes basic principles of franchising, its advantages and disadvantages and franchise agreement. I put more emphasis on development and current state of franchising in the Czech Republic. I describe and evaluate franchising in the company Alpine Pro in the practical part of the thesis. I show that a purely Czech franchise concept is able to succeed in stiff competition - and not only in the Czech Republic. The aim is to evaluate franchisor - franchisee relationship (on the basis of the questionnaire research) and to suggest some measures and recommendations that would lead to improvement of the weak points of the franchise concept Alpine Pro.

The aim of this thesis is to analyze the satisfation of employees in the company ACTIVE 24 and to propose measure leading to removal of deficiencis. The introduction describes the issues and the aim of this thesis. Based on a theoretical basis which appears in the fisrt part the hypothesis are set, the research metodology is decribed and the tools for data collection are specified. Research is implemented through questionnaire surfy. It focuses on the nature of work, compensation and the employee benefits, training, personal development, work environment, relationships with colleagues and superiors. The practical part contains the results of research and verification of hypotheses. Based on identified deficiencies the measures for improvement are set.

The aim of this thesis is to analyze the satisfaction of employees in the company Vigour a.s. and to propose measures leading to removal of deficiencis. The introduction describes the issues and the aims of this thesis. Based on a theoretical basis which appears in the first part and after becoming familiar with the company the hypothesis are set, the research metodology is described and the tools for data collection are specified. Research is implemented through questionnaire survey, observation and informal interviews. It focuses on the content and nature of work, its organization, compensation and employee benefits, training, personal development, career growth, work environment, relationships with colleagues, superiors and the perception of the company. The practical part contains the results of research and verification of hypotheses. Based on identified deficiencies the measures for improvement are set.

This thesis called Communication and motivation climate in a selected organization is intended to analyze a system of communication and creation of an in-house motivation climate in a selected organization and to provide a draft of changes for improving management in this area. For practical part of the thesis, I have chosen STROS - Sedlčanské strojírny, a. s. company that specializes in design and production of building lifts and of their components. A questionnaire research among production department employees has been a part of the analysis.

This final thesis deals with the topic of internal and external communication within concrete production company. The major part is mainly about analysis of data which were gathered together thanks to questionnaire research. Given conclusions were summarized and reasonable possibilities of solutions were also proposed. The description of making commercial and setting corporate design is possible to find here as well.

The thesis is concerned with the analysis of satisfaction of employees in the company AG Transport, s.r.o. The theoretical part is devoted to introducing the issues of satisfaction of staff. The analytical part is then focused on the description of the company. The analysis itself will be conducted through a questionnaire. Based on the results of this survey, suggestions on improving the satisfaction of the company’s workers will be expressed.

This master thesis deals with marketing strategy of Ferrum Plzen, s.r.o. Based on marketing analyses and questionnaire method, the aim of this thesis is to create a proposal for improvement of marketing strategy of this company. The theoretical part explains the term marketing, marketing analysis, and marketing research. The practical part is divided into two chapters. The first chapter includes the introduction of the company itself and own evaluation of SWOT analysis, marketing mix analysis, and competitor analysis. The second chapter describes findings of the questionnaire research which is focused on small consumers in Klatovy region. Finally, proposals and recommendations regarding position of the company on the market, current relations with customers and ideas how to raise awareness of the company are presented in the last part of the thesis.

The topic of this thesis is evaluation and remuneration of employees. The thesis is divided into two parts. The theoretical part is focused on system of evaluation and remuneration of employees in general, their importance, meaning and continuity. The practical part includes a study of particular company and a questionnaire survey. Its goal is to find out the opinion of the employees and then to analyze the current situation and suggest corrective actions that should contribute to improvement of the system and to satisfaction of the employees.

The goal of my diploma theses is to use the questionnaire research to analyse the Hotel Kaskády guests' satifisfaction with the services provided. This work is trying to focus on psychology of satisfying customers' needs and the uniqueness of each guest's personality. The other goal is to improve the questionnaire form used for the hotel research and come out with the ideas how to make it more simple for the guests and more practical and valuable according to the results the questionnaire brings.

This diploma work looks into the problematics of in-company communication within medium sized company. The main goal of my diploma work to analysis and evaluate current state of in-company communication and to suggest possible improvement of weaknesses in chosen company using the analysis of available material. The theoretical part of diploma work first defined and set the term of communication within communication specification. These chapters were enlarged by communication tools which can be used in individual companies. The practical part of diploma work is based on these aspects. The practical part contains process analysis which helped to analyse internal communication. Furthermore, it includes the analysis of in-company communications base on questionnaire research using questionnaire information from directed interviews with company managers. Based on the analysis results, a set of specific measures with the goal of in-company communication improvement was suggested to the company.