The thesis deals with a topic of SEO onpage signals, which are important for search engines because of sorting pages in a search engine result page. It focuses on importance of these signals for mobile SERP. Main goals of this study are to describe current recommendations for SEO on-page factors for mobile web and experimentally test real importance of these signals. Based on the results I composed an optimal set of factors with the most benefit for SEO. Theoretical part of the study summarizes basic facts about mobile searching, describes specific mobile users behaviour and describes current recommendations for mobile web onpage optimizing from Google and Seznam.cz. In practical part there is a comparative study of chosen on-page signals. For its needs I had to create few one page static websites. Each one has been optimized for on factor. All websites focused on the same very specific topic to ensure the same initial conditions. By keywords rank tracking in a SERP I was able to determine which signal is more important than others for search engines. The study results contribute to actual evaluation of each on-page signals importance for mobile website. The study could be beneficial for smaller companys websites, which need to get more visible on the net. They are able to optimize their costs by choosing the right set of on-page factors.

Cette thèse aborde le démélange en-ligne d’images hyperspectrales acquises par un imageur pushbroom, pour la caractérisation en temps réel du matériau bois. La première partie de cette thèse propose un modèle de mélange en-ligne fondé sur la factorisation en matrices non-négatives. À partir de ce modèle, trois algorithmes pour le démélange séquentiel en-ligne, fondés respectivement sur les règles de mise à jour multiplicatives, le gradient optimal de Nesterov et l’optimisation ADMM (Alternating Direction Method of Multipliers) sont développés. Ces algorithmes sont spécialement conçus pour réaliser le démélange en temps réel, au rythme d'acquisition de l'imageur pushbroom. Afin de régulariser le problème d’estimation (généralement mal posé), deux sortes de contraintes sur les endmembers sont utilisées : une contrainte de dispersion minimale ainsi qu’une contrainte de volume minimal. Une méthode pour l’estimation automatique du paramètre de régularisation est également proposée, en reformulant le problème de démélange hyperspectral en-ligne comme un problème d’optimisation bi-objectif. Dans la seconde partie de cette thèse, nous proposons une approche permettant de gérer la variation du nombre de sources, i.e. le rang de la décomposition, au cours du traitement. Les algorithmes en-ligne préalablement développés sont ainsi modifiés, en introduisant une étape d’apprentissage d’une bibliothèque hyperspectrale, ainsi que des pénalités de parcimonie permettant de sélectionner uniquement les sources actives. Enfin, la troisième partie de ces travaux consiste en l’application de nos approches à la détection et à la classification des singularités du matériau bois. / This PhD dissertation addresses the problem of on-line unmixing of hyperspectral images acquired by a pushbroom imaging system, for real-time characterization of wood. The first part of this work proposes an on-line mixing model based on non-negative matrix factorization. Based on this model, three algorithms for on-line sequential unmixing, using multiplicative update rules, the Nesterov optimal gradient and the ADMM optimization (Alternating Direction Method of Multipliers), respectively, are developed. These algorithms are specially designed to perform the unmixing in real time, at the pushbroom imager acquisition rate. In order to regularize the estimation problem (generally ill-posed), two types of constraints on the endmembers are used: a minimum dispersion constraint and a minimum volume constraint. A method for the unsupervised estimation of the regularization parameter is also proposed, by reformulating the on-line hyperspectral unmixing problem as a bi-objective optimization. In the second part of this manuscript, we propose an approach for handling the variation in the number of sources, i.e. the rank of the decomposition, during the processing. Thus, the previously developed on-line algorithms are modified, by introducing a hyperspectral library learning stage as well as sparse constraints allowing to select only the active sources. Finally, the third part of this work consists in the application of these approaches to the detection and the classification of the singularities of wood.