published_or_final_version / Chinese Historical Studies / Master / Master of Arts

Thesis (Ph. D.)--State University of New York at Binghamton, Psychology Dept., 2006. / Includes bibliographical references.

There is no abstract available for this thesis.

Thesis (M.A.B.S.)--Multnomah Biblical Seminary, 1996. / Includes bibliographical references (leaves 102-112).

Thesis (M.S.)--University of Wisconsin--Madison, 1975. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Inaug.-dis.--Erlangen. / Lebenslauf. "Litteraturangabe": p. [vii].

No description available.

Social psychologists have noted that compliance strategies based on the social norm of reciprocity can be an effective tool for changing behavior (e.g., Cialdini, 2001). In contrast to expectancy-based behavior-change strategies, which offer a reward after a behavior is completed (post-behavior reward); reciprocity-based strategies present the reward first in the form of a gift (pre-behavior reward). Although there are no explicit contingencies attached to the gift, a sense of obligation to reciprocate may be a powerful motivator to comply with the request. It was hypothesized that pre-behavior rewards would be more effective than post-behavior rewards at low magnitudes of reward, and that both strategies would be effective at higher levels. This study examined effects of the timing and magnitude ($1 vs. $10) of a cash reward on compliance with a request to use a specially designed thank-you card recognizing prosocial and proenvironmental behavior. The hypotheses were not supported. The highest rate of compliance occurred in the post-behavior $10 condition, where 35.5% of participants complied, followed by post-behavior $1 (18.8%), pre-behavior $1 (12.9%) and pre-behavior $10 (8.8%). Pairwise comparisons revealed compliance in the $10 post-behavior condition was significantly higher than the rate of compliance in the $1 and $10 pre-behavior conditions, Chi-Square (1, n = 62) = 4.31, p < .05 and Chi-Square (1, n = 65) = 6.82, p < .01 respectively. The lack of evidence for the effectiveness of pre-behavior reward strategy is discussed and contrasted with previous findings. / Master of Science

The experiment was designed to study the effect of conditionality on the growth and decline of expectancy scores during acquisition and extinction The results revealed that conditionality affects the growth of expectation during acquisition for both direct and vicarious tasks but has no effect on variation scores, Percentage of reinforcement is also effective, the expectancy scores for the 100% reward groups rising to a higher level in acquisition and dropping off more rapidly in extinction than for the 50% reward groups. Problems arising from the differential effect of conditionality on expectancy scores and variation indices, and from differential expectancy levels at the end of acquisition were discussed. / Thesis / Master of Arts (MA)

The biggest challenge facing organizations in service industry today is that of customer retention. Loyalty/reward programmes have been promoted as the ultimate strategic solution towards customer retention by some industry experts, while the others question its influential potential as a customer retention strategy. The primary purpose of this research was to establish whether loyalty/reward programmes, as one of the main contributing Customer Relationship Management (CRM) factors, are either simply a fad or actually a fab solution! Subsequently, the research focused on the evaluation of the three most noted and influential CRM components in current literature and concluded that service quality and customer contact rated higher than loyalty/reward programmes with what should be considered the ultimate critic, namely the customer, or rather 60 of them.