Situation awareness and collective intelligence are two technologies used in smart systems. The former renders those systems able to reason upon their abstract knowledge of what is going on. The latter enables them learning and deriving new information from a composition of experiences of their users. In this dissertation we present a doctoral research on an attempt to combine the two in order to obtain, in a collaborative fashion, situation-based rules that the whole community of entities would benefit of sharing. We introduce the KRAMER recommendation system, which we designed and implemented as a solution to the problem of not having decision support tools both situation-aware and collaborative. The system is independent from any domain of application in particular, in other words generic, and we apply its prototype implementation to context-enriched social communication scenario.