Russia is a rapidly growing market with enormous potential for international companies. In many industries competition is underdeveloped as Russian local companies are often unable to satisfy constantly growing demand of the market. On the other hand, international enterprises hesitate to enter the market due to its complexity and difficulties like e.g. bureaucracy and corruption. The aim of the present bachelor thesis is to define main challenges of the Russian market with the help of a modified PESTEL model which emphasizes political, economic, social, and legal aspects of the market. Having identified the main market challenges exporting, joint ventures and foreign direct investments as means of market entry are assessed in terms of coping with these challenges. As an outcome of the theoretical section, a model assessing the chosen entry modes is developed together with a list of challenges of the Russian market. The developed theoretical model is applied to a Swedish automotive industry through conduction of semi-structured interviews with key representatives of a number of Swedish enterprises operating in Russia. After the empirical analysis, the theoretical model is reviewed and the main challenges of the Russian market experienced by the interviewees are stated. Moreover, the most common entry modes within the Swedish automotive industry are identified. This thesis will be applicable both for students who would like to learn about different entry modes and ways of analyzing foreign markets through a theoretical framework, and for Swedish companies that aim to enter the Russian market and need to understand its challenges in order to avoid failures in the initial stage and gain ideas about the most suitable entry mode for them.

Thesis is about specifics of russian market and different factors influencing chosen companies operating there. It is devided into four main parts. PEST factors of the russian market are analyzed in the first part. The second and third part is dealing with strategies of czech companies Karex Corp. and Avia Ashok Leyland Motors Ltd. that are present in Russia. It includes also recommondation for the future strategy. Comparison of two companies based on their approach to russian specifics and PEST factors is done in the last part.

This work is aimed to give complete information about Russian market to Czech enterprising subject, which think over entering this market. The interest about entering to the market of Russian Federation is growing up, but there is shortage of information. In my work I tried to show Russian business environment from different points of view.

Russia’s economy is growing at a very fast pace and it has an enormous potential for the international enterprises. Although Russian market has a huge potential for international enterprises but at the same time it has challenges and pitfalls that need to be addressed before getting into the Russian market. Often international enterprises fail in Russia due to the reason that they are not fully aware of the challenges and difficulties of the market. Entry mode of SMEs is affected by the challenges and pitfalls of the Russian market and network relationships play vital role for the success of SMEs in the Russian market.   The aim of the thesis is to identify the main challenges of the Russian market that international SMEs can face while entering the Russian market and also how SMEs can choose a specific entry mode while taking into consideration the challenges that Russian market poses to international enterprises. Thesis also deals with the importance of network relationships and how SMEs can take benefit of the network relationships in order to serve the market better.   Empirical data has been collected by conducting interviews with representatives of different Swedish SMEs that are operating already in the Russian market. After the empirical analysis, the challenges of the Russian market are stated that were experienced by the interviewees. Common mode of Swedish SMEs based on the interviews is stated and it is also stated that how Swedish SMEs establish and maintain relationships with Russian counter parts.   This thesis will be helpful for the SMEs that are going to enter in Russia; to identify the key successful factors of the internationalization in Russia through a theoretical background, and cases of Swedish SMEs competing there. Moreover, the present study could also be of great interest for the Russian authorities that try to improve the business environment in Russia as it shows the perceptions of international enterprises on challenges of the Russian market.

In recent times the Russian market has been exposed to significant changes, both in the challenges of the transition from planned to market economy as well as the opportunities that has spurred a willingness for foreign companies to exploit the vast potential of the market. The aim of this thesis is to explore how business relationships are managed between Swedish business-to-business(B2B) SMEs and Russian counterparts. In our study we overview Swedish companies which are well established on the Russian market and have well-developed relationships with their representatives in Russia and try to discover which aspects of their relations is decisive for the success of the companies. To conduct our research we created reseach questions "What role do business relationships play between Swedish and Russian SMEs in the Russian market?, and how are the business relationships managed?". We collected data from both Swedish and Russian perspectives to determine the main features of their relations and draw up guidance for potential Western newcomers to Russia.

This diploma thesis deals with the undervaluation of initial public offerings on the Russian market during the period of 2003-2014 using the ordinary least squares method. The main emphasis of the thesis lies in the development of primary emissions on the Russian market. Moreover, the previous literature is diversified by combining theory of asymmetric information with the analysis of market cycles. We have proved that shares are undervalued on average with the help of the latest figures from the Russian IPO market. By the subsequent analysis of the undervaluation phenomena and factors like age of the institution, size of the institution underwriters, market cycles, supply price of the issued shares, sector of the institution and P/E, P/CF indexes, we have arrived at the conclusion that the Russian IPO market is still developing. We have also demonstrated that in the case of high activity on the IPO market, the so called ¨hot period¨ on the market, and in the case of overpriced shares, the Russian IPO companies undervalue their shares. According to the analysis of the Russian IPO market, the main stress has been put on the companies that belong to the industrial and energy sectors and the analysis has also shown that the reputation of the underwriters does not influence the undervaluation of the...

台灣出口至俄羅斯的商品，機械類商品為前三大項目之一。本研究試以策略三構面分析，台灣機械產業進入俄羅斯市場的經營策略。另外，採用訪談法的方式，訪問有俄國經商經驗之台灣機械廠商，探析廠商拓展俄國市場之經營情形與發展策略。本文之研究目的有兩點：其一，藉由策略三構面，分析台灣機械產業經營俄羅斯市場的策略；其二，實地訪問台灣廠商，探悉其於俄國市場經營的實際策略。選擇1992至2010年，對俄羅斯市場有往來經驗且生產H.S. Code 84的台灣機械廠商為研究範疇。 研究結果顯示，現階段台灣機械業於俄國，主要以代理商的方式接洽，藉由台灣製造的品牌形象以及研發技術生產水準，在當地市場具有競爭優勢，台俄雙方以互信為基礎，建立良好合作關係。根據訪談調查，實際上，台灣機械廠商對俄國市場的拓商大多非主動接洽，是由俄國廠商尋找買主，與台灣方面合作。另外，受到自身的資源影響，以及本身對俄羅斯市場的熟悉度，會影響廠商在當地的經營發展策略，在不熟悉市場的情況下，廠商多採保守策略，以觀望的態度經營市場。 關鍵字：經營策略、機械產業、俄羅斯市場 / Russia inherits the industrial structure of former Soviet Union. Soviet Union devoted to develop military industry but ignored machinery industries for household use. In order to fulfill domestic demand, Russia imported lots of machineries from Germany, China, Italy and Taiwan and so on. As a result, machinery goods are the top three of total exported goods which Taiwan exported to Russia for the long time. According to the background above, this study attempts to research the business strategies of Taiwan machinery industry to the Russian market by strategic management. The method of study is interviewing Taiwanese machinery firms which trading with Russia for analyzing their strategy used to the Russian Market. The study period is from 1992 to 2010, and participants are Taiwanese machinery firms who produced H.S. Code 84, and traded with Russia. Currently, most of Taiwanese machinery firms choose to use agent as their entry model, selling machinery and make conservative decision to the Russian Market by agent. Due to Russia is an emerging market; Taiwanese machinery firms are not familiar with Russian in the scope of economy, politics, social culture and language. In Russia, Taiwanese machinery industry has core resources like price is reasonable than Europe countries, quality is better than China; they will be very competitive in the Russian market. Thus, in order to keep each other good business connection for a long time, Taiwanese machinery firms should build up honest and friendly relationship with Russian agents and clients aggressively. Keyword: Business Strategy, Machinery Industry, Russian Market

This master thesis deals with a choice of suitable strategy for entering the eastern market for K.L.M company. In theoretical part of thesis, there is described a meaning of international trade and international marketing. Practical part consists of an analysis of internal and external factors of examined company, on which the choice of specific market for expansion including the form of entering is based. At the end of the thesis, there is also an analysis of risks which can influence entering foreign market.

Only one third of the French SMEs are going abroad. However, this option can be an opportunity for the enterprises to extend their growth. The Chinese market is often designated to be the best place to invest. Nevertheless, it is far from France geographically and culturally. Russia and Central/Eastern Europe represent for French SMEs huge and frequently unknown markets, closed to France with all the benefice of their accession to the European Union. These regions have economic and demographic potentials because of their singular history. The study of these countries will show the possible market development in which the French companies and specially SMEs have competences and know-how highly valuable in these markets. Furthermore, the European and French incentives for SMEs and the support of different organizations are additional assets to facilitate the internationalization.

Thesis focuses on principes of multilevel marketing in the example of entering the russian market. On the example of one chosen company shows the ways and methods of foreign expansion. Thesis also focuses on description of russian market and its business principles. Thesis shows the oportunities of doing business through structural company, in the meaning of multilevel marketing and its benefits.