This study focuses on the analysis and assessment of competitiveness within the Uruguayan broiler industry. Porter's (1990) 'national diamond' was selected as the appropriate framework for analysis and was applied to the six major Uruguayan broiler firms. This research reveals that the unique characteristics of the Uruguayan broiler industry are successfully accommodated within the selected framework to explain the success of the broiler industry against other meat substitutes. Therefore, this study has confirmed Porter's (1990) diamond system as an adequate conceptualization of success in the Uruguayan broiler industry. These results are consistent with those found in the existing literature, lending support to the view that Porter's (1990) model seems to be applicable to developing countries such as Uruguay. However, some modifications of the model are required to fully explain the progress of this industry. This research project presents an adaptation of Porter's (1990) 'diamond' to the singularities of the firms investigated in this study. This study opted for an industry-level case study research strategy that is operationalized through in-depth personal interviews with owner directors and managers in six of the seven possible organizations within Uruguay. This is augmented by further data collection (additional interviews) through sources in government and market relevant bodies in order to generate information on the national context. The selected research method showed its utility for the investigation of weaknesses and strengths within the Uruguayan broiler industry. These findings were used to accomplish the second objective of this research which was to elaborate policy recommendations out of the primary and secondary collected data that would help Uruguayan broiler firms to compete with international broiler firms in a regional economic block (MERCOSUR) without barriers.