This diploma thesis evaluates information system of Medeko Cast s.r.o., which deals with production and sale of alloys, casts and semifinished products. Based on the results of these analyzes, it suggests suitable modifications to resolve current state of the system, which should lead to an acceleration of processes, increases effectivity of a work and to overall improvement.

This thesis focuses on the analysis of the information system of the selected company and the proposed changes. Based on the analysis of the current situation, changes have been proposed that should significantly benefit the evaluation of marketing campaigns and automation of business activities.

The master´s thesis analyzes the performance of company Řetězárna Ltd. by using the Model START, which is based on the EFQM Excellence Model principle. The first part is devoted to the theoretical description of performance measurement. The second part of the master´s thesis deals with the application of these theoretical findings in practice, in the form of an analysis according to the Model START. In the last part of the master´s thesis, according to the results of the analytical part, are proposed new possible improvements to increase the performance of Řetězárna Ltd.

This master‘s thesis concerns marketing mix of the company. The thesis is divided into three parts. The first part explains the concepts of marketing and marketing mix. The second part describes the selected company and analyzes its current marketing situation. In the third part, changes will be proposed to improve the marketing mix and communication of the company.

The thesis is focused on the draft of communication mix for existing joinery. Joinery Michal Večeřa is a company that specializes in tailor-made furniture production. The diploma thesis consists of theoretical, analytical and proposal part. The theoretical part of the thesis contains basic knowledge of literature. In the analytical part there is an analysis of the current state of the company and a questionnaire survey. In the design part there are the own proposals of the communication mix of the joinery.

The diploma thesis focuses on the design of improving the marketing mix of Ivánek – Zeman v.o.s. The theoretical part contains definitions and concepts related to marketing and marketing mix. The analytical part includes analyzes of the external and internal environment, describes the current state of the company´s marketing mix and the discovered information is summarized in the SWOT analysis. The last part of the thesis deals with own suggestions, which are based on the established facts in the analytical part.

This diploma thesis deals with a topic of project management. The first part is focused on a research behind the theory of project management. In the second part, an analysis of the current state of project management in a selected company producing machine tools is performed first. Then it is followed by a proposal to change the process. In the last part, the individual proposals are then analysed and shown on a real project. These proposals could lead to improvements in productivity and product after implementation.

The main object of this thesis is a design of the project with the utilization of project management principles in the chosen company. Company SynopsIS Technologies, a.s. is developing and selling a software solution for advocacy and law offices. The starting point of the entire process of designing is the strategic analysis of the current state of the company, analysis of the external environment and business field of the company. The main object is a designed project of the change, which will be used for project management in order to successfully reach set goals and minimize the risks of the project. A designed solution is using the support of Microsoft Project Professional 2016 software.

The thesis deals with the design of communication mix for FLEA micropho-nes. It explains important terms and principles related to current marketing issues. Then there is a detailed analysis of the current state of the company and a concrete pro-posal of the communication mix is created.

This thesis focuses on the evaluation of the current state and effectiveness of the information system of a selected trading company dealing with the distribution of craft beer in the Czech and Slovak Republics. Based on the findings of the IS analysis, the aim of the thesis is to propose changes that will eliminate potential shortcomings.