This thesis deals with creating a business plan and proposal of its practical usage in entrepreneurship. With the help of theoretical knowledge, the concrete business plan Miss University of South Bohemia was created.

This thesis deals with the evaluation of the competitiveness in the construction company HOCHTIEF CZ a.s. on the basis of strategical methods and processes.

The aim of thesis was to analyse the readiness of municipal government on drawing funded resources during programming period 2014 2020 in Pelhřimov region.The practical part includes information about developing and funding opportunities for minucipalities.One part of the thesis is dedicated to the SWOT analysis. SWOT analysis was based on the survey results and own discretion. This analysis contains 20 factors in total. As a result of Fuller's pyramid, which compars greater importance of one factor over another, was WO strategy. This strategy is based on removing weaknesses thanks to opportunities. The functioning strategy, with the help of selected factors of weaknesses and opportunities, which were selected by me, is described in the proposal. The main part of the thesis is the implementation of the questionnaire survey.

The basic aim of this work is to evaluate the economic health of an agricultural company and examination of its current data and business strategy with respecting of available resources and instable economic situation. In beginning of this work was given basic description of a firm, its business, strategy and basic attitudes to its creation including different ways of economic analysis. Part of this work was devoted to SWOT analysis or financial analysis. There is basic overview of absolute, ratio and distance economic roadsings. In this work two projects were considered in reason to improve economic results of ana-lyzed firm.

The aim of this thesis is to analyse the conditions for companies which would like to enter a foreign market. I have chosen the company Stuha for my thesis. The company has been operating in motorcycle industry, specifically the speedway frames, since 1994. The company wants to expand its products to the market of the USA.In the assessment of the situation in selected company interview, comparison, SWOT analysis and Fuller's triangle were used. For the company Stuha is not possible to open its own shop in the U. S. I would recommend to find someone, who is familiar with the U. S. market. It will be easier for the company Stuha to enter the market. In the thesis there were certain changes for the Stuha company designed. They include change of the bank account, establishment of a limited liability company, purchase of accounting software, registered trademarks and new property insurance.

A presented dissertation suggests some suitable recommendations to optimizme the activity of a state-funded institution of Carlsbad collonades and natural healing resources´ administration.The first chapter concentrates on the optimizing of a chosen organization´s activity, characterizes state-funded institutions, compares state-funded institutions to other entrepreneurial entities, defines the notion of optimalization, and adumbrates both the history and the meaning of the city of Carlsbad. The second chapter contains the analysis of the organization´s activity, investigates its financial management, the surroundings it is situated in. It also values both the organization´s strong and weak points. Based on the analysis results , the third chapter suggests some suitable measures to optimize the activity of a a state-funded institution.

The diploma thesis is devoted to the practical application of selected methods of strategic management in the non-profit making organization.

The aim of the thesis is to use the SWOT analysis to identify threats and opportunities of the selected company on the market with regards to its strenghts and weaknesses, or a proposal to remove or eliminate the weaknesses.

The main goal of this Diploma thesis is to find the most suitable form of an entry of the Czech company into the Ukrainian market. In the theoretical part, I focus on the forms of an entry into the foreign markets. In the practical part I present the Czech company Green Energy Machine Product, Ltd., doing analysis of companys surroundings, SWOT analysis and portfolio analysis. Based on the information I chosed the most suitable form of an entry and proposed implementation of the entry into the Ukrainian market.

The aim of this thesis was to evaluate the potential for the further market expansion of Slow Food in the Czech Republic through the analysis of the market conditions of gastronomy and the analysis of the present and of the future services in the field of Slow Food. The literature review provides theoretical insight into the issues. Following parts are situation analysis of Slow Food in the Czech Republic and presentation of results of quantitative and qualitative research. The suggestions made reflect the above mentioned facts for extension of Slow Food.