The aim of this Master's thesis is to conduct a strategic analysis of an agricultural cooperative "Zemědělské družstvo Dolní Újezd". The purpose is external and internal analysis which identifies opportunities and threats from environment of the company, strengths and weaknesses of the company and the gradual synthesis of knowledge in the form of SWOT analysis. The thesis is divided into two parts. The theoretical part describes several tools and techniques during making the strategic analysis. The concrete methods are applied out for chosen company in the practical part and the conclusion is formulated by the strategic recommendations of possible future progress of the company.

Thesis "Strategic Analysis of business" describes the evaluation of the strategy selected organization. Evaluation involves performing an optimization strategy. When the unsuitability of the current strategy of chosen organization followed by the entity proposing new solutions and strategies based on applied analysis. This solution should be offered to the owner or management of the organization. Processing includes theoretical and methodological part where, from the theoretical point of view it is described as the strategic analysis of the company and method of procedure. In practical this part is applied by theory and methodology of chosen organization, resulting from the specific strategies and findings.

The diploma thesis focuses on the analysis of the company and its evaluation. The practical part of the thesis includes proposal to expand the business by producing a selected product rather than solely providing services to the sector in order to increase sales and level of customer care.

This diploma thesis is focused on marketing, specifically the communication mix. The theoretical part defines the most important concepts needed to understand the issue. At the same time, there are described analyzes, which will be later used in the analytical part, that evaluates the current state of the selected company. Based on that analyzes, the last part of the thesis will propose solutions to the identified deficiencies to correspond with the main goal of the work.

Diploma thesis deals with strategic management of company development. The main purpose is suggestion of a strategic way to develop a small company. The aim of a theoretical part is to define an idea related to certain problematics, which helps in analytical and suggestional part of thesis. Analytical part has to define company potential and options of a work suggestions. The last part of diploma thesis is about formulation strategic measures which leads up to company development.

This Master's thesis deals with neural networks application possibilities in business proposal and its further implementation in real company. Resulting application is used to ease customer's choice of specific components. A Neural networks has been processed in development system of MATLAB.

This diploma thesis discusses the methodology for selecting an information system to a smaller company. In the theoretical part of the work are described currently used information systems. Then it is analyzed the current situation in the selected company. Based on the analysis are shown necessary steps to tender for the supplier system. In conclusion it is suggested the methodology for evaluating bids, the financial evaluation and the expected benefits of successful implementation of the information system.

This thesis focuses on the proposal of marketing strategy for the newly formed company WAXEXPERT s.r.o. engaged in cleaning car interiors. The theoretical part deals with marketing and marketing planning. In the practical part, are prepared concrete proposals marketing strategy and company presentations for customers.

The diploma thesis „The Study of During the Contract in Company“ focuses on the analysis of order processing in the company, from accepting the order to expedition of the final product. The aim of the thesis is to observe and analyse the order processing in the company based on theoretical knowledge and determine weak spots in this process. The thesis contains specific proposals on how to eliminate these weak spots and improve this process.

The purpose of this case study is to evaluate two methods of strategic planning within organizational visioning: Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis and Appreciative inquiry (Ai).  SWOT analysis is a method of strategic planning that is popular within companies and organizations due to its simple, yet thorough, approach.  Ai has recently emerged as an approach to strategic visioning and planning within organizational development.  However, little research has been conducted to evaluate either approach to organizational visioning, and there is a growing need to compare the two techniques.  In this case study, participants within one organization were divided, with half of the staff participating in Ai and the other half participating in SWOT.  Data for this mixed methods study was gathered through observation, focus group interviews, and pre-test, post-test, and delayed post assessments tests.  Through the explanatory sequential design, quantitative data evaluated the change in organizational commitment and vision clarity as a result of the interventions; while, qualitative data further explored participants\' perception of the intervention process and resulting effects.  The study found a statistically significant interaction between intervention treatments and the pre-test and post-test scores within the organizational commitment construct.  Seven themes emerged from the qualitative data; however, only two themes were specifically associated with an intervention treatment.  Participants in the SWOT intervention described the visioning process to be frustrating and negative; while, Ai participants found that the visioning process confirmed many of their beliefs and values about the department.  Recommendations for future practice suggest the use of Strengths, Opportunities, Aspiration, Results (SOAR) as an approach that combines and maximizes Ai and SWOT.  Suggestions for future research are to explore SWOT as a precursor to di-visioning within the Visioning Process Model. / Master of Science in Life Sciences