This thesis focuses on the competition analysis of Zeelandia on the Czech market. In the literature review are indicated problems related to situational analysis, competition, competition analysis, SWOT analysis, SW analysis and Porter's five forces model. The practical part is composed of a list of competitors, compare financial indicators, determination of market shares, SW analysis with valuation, identification of key strengths and weaknesses and the subsequent overall evaluation.

The objective of this thesis was to analyze a tourism supply and demand in České Budějovice. This work focuses closely to museums in the city. On the base of made situational analysis, the output of the questionnaires and SWOT analysis products were drawn that expand the supply in chosen area of cultural tourism. Simultaneously the possibilities of communication and cooperation of chosen cultural facilities and the tourism sector were suggested.

The title of the thesis is {\clqq}Possibilities of diferent cooperation forms of companies which are exporting on foreign markets``. The main object of the thesis was evaluation of Centropen, a.s. Dačice and Binney and Smith (European s.r.o.) cooperation. Partial object of this thesis was analysis of both firms. There was accomplish the analysis of the internal and external environment of the individual firms. During the analysis was determined strengths, weaknesses, opportunities and threats of this firms. This analysis was used as a base for determining of new market entrance strategies for individual firms. Diferenciation strategy was recommended for Centropen a.s. Dačice. This strategy is based on innovation of products and their penetrated new foreign markets. On the other hand, ideal strategy for Binney and Smith is strategy of market expansion, for adapting of this strategy is wery important finding of one or more new markets and products initiation to this markets. Next stage of the analysis was concentrated on monitoring markets in tree countries: USA, Canada, China, than was formulate the five force model of Porter, which was used for research of entry of new competitors, the threats of substitues, the bargaining power of buyers, the bargaing power of suppliers and the rivality among the existing competitors. This analysis was focused on probe of political factors, economic factors, social and cultural factors, technological factors. The next stage of this analysis was suggesting of export market with the less risk. With respect to results of the analysis, the optimal market for these firms is USA market. The thesis is deal with forms of entering to foreign trades too. Indirect form of entering the foreign market by way of piggybacking can we in this case recommended. Using of this strategy should be profitable for both firms. The big oportunity for Centropen is chance of using goodwill and power of Binney and Smith. Distribution system and other Binney and Smith services are interesting too. Oportunities for Binney and Smith are possibility offer to versatile spectrum article, and cost saving, joint financing and exploitation sales network, channels of distribution, market a product own marker, control of price, and own marketing strategy.

The master thesis is focusing on coworking centres that are very popular these days. The main goal is to create a realistic business plan that is describing an establishment of a coworking centre in Ceske Budejovice. The first part is focusing on several analysis. Analysis of coworking centres in the CR, analysis of the competition in CB, SWOT analysis and an online research can be found there. The practical part of the thesis covers the business plan. The plan includes information about the whole concept, about the way of managing the centre and also information about the main activities and offered services. Important part of the business plan is focusing on potential customers and marketing communication. The end is dedicated to the calculations of incomes and expenses.

The aim of the thesis is to suggest a marketing strategy for a specific company, including the marketing plan in order to deal with possible changes resulting from the current situation. Strategic marketing process, which is based on the strategic management process consists of planning, implementation and control. On the basis of marketing situational analysis SWOT analysis was set up, marketing objectives were defined, strategies were formulated and a marketing plan was suggested. The implementation of a plan is a part of an implementation phase. Finally, the interim results were evaluated and possible changes were proposed, which should lead to the achievement of the planned outputs at the end of the period.

The main aim of this Diploma thesis called "Identification opportunities for the selected company" is to identify the opportunities on market and to provide possible solutions how to use these opportunities. The Diploma thesis is divided into two main parts. First part is a literature overview that should give the reader the basic knowledge and understanding of the topic. Where the information was gained by studying different sources related to the main aim of the thesis. Second part is the analytical part of the thesis. Different analysis has been chosen to support the work. The marketing situation analysis was used and included the analysis of the macroenvironment (the STEP analysis), the microenvironment, market and sales. This analysis was followed by the analysis of part of the external environment (Porter's model of five competitive forces). The last part of the analytical part is focused on the internal analysis. The human resources, finance, sales and products were analysed. The findings from the analytical chapter were used for the final SWOT analysis.

The aim of the thesis is to find opportunities and threats for a selected company considering its weaknesses, strengths and possible solutions.

Advances in information technology (IT) and the global shift from governance to e-governance in the public sector have motivated Uganda to put in place a robust information communication technology (ICT) infrastructure to enhance citizen access to e-information and information flow for e-governance in its local governments. However, this has not been realized due to a lack of functional information systems. This study investigated critical issues in information access and flow in Isingiro district and Mbarara municipality – two of Uganda’s upper local governments – with the aim of modeling an information system to support e-governance in these governments. Rooted in a pragmatist epistemology with an orientation towards mixed methods research (MMR), the study adopted a methodological triangulation technique. A convergent design was adopted that involved the concurrent collection and analysis of quantitative and qualitative data. A random sampling scheme was used to select 360 participants from 8 study sites for a questionnaire survey, while a purposive sampling scheme was used to select 64 people to participate in 8 focus group discussions (FGDs) and 25 in key informant interviews. The findings of the study indicate that citizen access to e-governance information in the local governments is low. Information flow to the citizens is constrained by lack of affordable media outlets, so the local governments are forced to keep frequency of government to citizen (G2C) communication to a bare minimum. Worse still, government communication lacks formal programming: neither is it based on an information needs assessment of the citizens nor does it have a feedback mechanism. There are also myriad factors breeding inequality and social disadvantage within the communities that constrain citizen access to ICT tools and e-skills. The findings show also that the current e-governance models are ICT-intensive and highly reliant on the Internet, so they require higher e-skills levels and higher diffusion of ICT tools than those currently available in developing countries. The models are also largely civil society oriented. However, a SWOT analysis shows that the local governments have the capacity to implement a home-grown, hybrid e-governance system of information access and flow. The study recommends inter alia that the local governments establish their own broadcasting services, base their public communications on citizen e-information needs, and design multi-media communication strategies combining traditional and convergent media. More importantly, the study recommends the implementation of an interactive, hybrid and multimedia e-governance information system, whose model it articulates. / Information Science / D. Litt. et Phil. (Information Science)

The thesis is focused on the evaluation of current situation of farming and making a plan for a transition of Angus farm to an organic way of farming in plant and stock farming. During the period of conversion that takes 2 years for arable land, meadows and grazing the farmimg has to be in compliance with the law No. 344/2011 about organic farming. The theoretical part contains basic information about organic farming history in the Czech Republic, basic concept specification such as organic farming, ecofarm, organic product, organic food. The other information deal with the main goals of organic farming, legislation, check, certification and last but not least the subsidy of organic farming. The second part of the thesis analyses the current situation of the farm where the plant farming structure, stock farming structure, used machinery and agrotechnological operation, staffing, balance of nutrients, balance of forage, chemical means using, and SWOT analysis of the current situation are described. In the final part of the thesis there is offerred the structure of plant and stock farming for the conversion where balance of nutrients, balance of forage, staffing, operation modernization, introducing the agritourism, economic evaluation and SWOT analysis of the current situation after the conversion are described.

The aim of this thesis is to assess the current state of the company, analysis of its major competitors and the competitive advantage the company. Based on the findings will be proposed measures aimed at maintaining and improving current status of the company in the market.