Diplomová práce se zabývá komplexním zhodnocením aktuální situace podniku XXX s.r.o. První část práce teoreticky obsahuje jednotlivé analýzy, které jsou využity v analytické části. Analytická část práce zhodnocuje externí, sektorové a interní okolí firmy. Dále stručně analyzuje finanční zdraví podniku. Na základě provedených analýz s přihlédnutím na specifika podniku jsou formulována doporučení a opatření vedoucí ke zlepšení současné pozice na trhu.

Diplomová práce analyzuje strategickou pozici společnosti ŠKODA AUTO na automobilovém trhu. Ke kritickému zkoumání trhu byly použity analýzy SLEPTE, Porterův model pěti sil a také McKinseyho model 7s, SWOT analýza a Králíčkův rychlý test. Veškeré zjištěné poznatky na tomto specifickém trhu jsou shrnuty v závěru a s ohledem na současnou situaci jsou navržena opatření pro budoucí růst společnosti.

Diplomová práce se zaměřuje na komplexní analýzu vybraného podniku NAVZAS s.r.o. Pomocí stanovených analytických metod zkoumajících interní a externí prostředí podniku je zhodnocena celková situace podniku. Současná finanční situace podniku je zhodnocena pomocí Kralickova Quick testu. Na základě provedených analýz jsou v závěru uvedeny návrhy na zlepšení stávající situace firmy na trhu.

The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.

My master’s thesis from marketing area is focused on marketing management of Red Bull Company, which is world leading energy drink producer. My work should improve marketing management of the firm and suggest new ways of marketing communication, the way of addressing consumers and non-consumers of Red Bull energy drink. The results of this master’s thesis will be suggested to the management of Red Bull Company for implementation into praxis.

The diploma thesis deals with business plan of opening a teahouse. Theoretical part defines terms connected with a business and business plan. This is followed by analyses of both internal and external factors of the business, based on which a draft of the business plan is presented, including business, marketing, financial and organizational plan and risk management. This should be a lead for the owner of the planned newly opened teahouse in Náchod.

This diploma thesis deals with the issue of customer's satisfaction with the offered services and products of Lakeview café. The thesis is divided into three main parts. The first one describes basic concepts related to the topic. The following analytical part of the thesis will deal with the current situation in the company from customer's point of view, based on the data collected from the questionnaire survey. In the third phase, suggestions and recommendations are presented to increase the satisfaction of visitors of the café in the area of the offered products and services.

This diploma thesis is targeting on creating business plan for jazz club and meeting point in city Brno. The thesis is divided in three parts, which are theoretical ground of work, analysis and solution part. Goal of theoretical ground is to learn basic theoretical knowledges needed for creating business plan. The author is rating conditions on targeted market in analytic part and in the solution part the author creates the business plat itself with all the necessities.

The Diploma Thesis deals with marketing strategy proposal of ELETROINSTAL NR, s.r.o. company. It is divided into three parts. First part containts theoretical knowledge about marketing. Second part is aimed at analysis of the current state of the company from macro environment, micro environment, internal environment and SWOT analysis. Based on the information resulting from analyses, the third part of the Thesis includes recommended suggestions of how to improve marketing activities of the company in order to fulfill the company’s goal.

The presented thesis aim is to establishment a competitive business on a basis of a well prepared, viable business plan. A sport center will be designed for its purpose. The sport center wíll offer physical activities, space rental, its own sales and hospitanty. Porter’s Five Force Analysis, SLEPTE Analysis, Market Survey by Questionnaire Survey and SWOT Analysis were used to solve the problem. Privotal chapter is Custom design solutions, which are devided according to the individual subchapter of the business plan. The aim of the thesis is to create a small business.