This thesis with title "Strategic Analysis of Company and Improvement Suggestions" deals with the theory and practice of strategic management. The theoretical part describes a general methodology of the strategic analysis of an enterprise from which the optimal strategic plan is generated. In the practical part a real company is analyzed, according to the methodology mentioned in the theoretical part. Complex analysis of its internal and external environment are carried out. Based on the acquired information the SWOT analysis is made, which serves as groundwork for developing appropriate strategy and comparison with the current strategic plan.

The dissertation deals with the realization and subsequent evaluation of the analysis of the satisfaction of customers of the restaurant Sportclub on the basis of a questionnaire. It contains the analysis of the outcomes, leading to the detection of strong and weak points of the restaurant Sportclub from the point of view of the customer. One part also deals with suggestions and recommendations that will help to increase the customers´satisfaction and so they will contribute to a better competitor´s fight and to the stabilization of the position of the restaurant in the market.

Master‘s thesis deals with problems connected with unsufficient usage of current state of business premises, where usage of these premises for developing company‘s services is possible. The aim of the thesis is to find suitable solution for spare premises either with expansion of providing services in present time or to find usage of these premises with providing new services.

The aim of this work is propose competitive strategy of Stytotrade company. It is divided into three segments: theoretic part, analytical part and project part. The theoretical part present the company and literary sources that deal with strategies of competitive advantage, Porter generic strategies, theory knowledge of competition, marketing research and strategy for market leader. Analytical part is focused on the identification of competition, macro environment, current corporate strategy, marketing mix and marketing research. Project part - data from the marketing research are processed to SWOT analysis that is fundation for the propose of competitive strategy.

The aim of my Master thesis “Business Plan Company“ is to provide a solution for a successful develop a small company, which will have a real potential to find its stable position on the current market. My Master thesis consists of a theoretical part, problem analysis and my own proposal of the solution. The theoretical part deals with the key findings and solutions, which are further applied in the next part of my work. Analysis is focused on prezent and future company environment. Concrete recommendations have been formulated on the basis of analysis conclusions. The final proposal is formulated into a komplex procedure, which provides the way to reach company development.

The objective of this thesis is evaluation of financial health of Pilkington Czech s.r.o. by using chosen methods of financial analysis. It contains concepts of potential solutions of discovered problems, which have to lead in the future to the improvements of financial situation of the company.

This master thesis analyses the financial situation of the company Olma, a.s. in years 2003-2007 using selected methods of financial analysis. The thesis contains proposals of possible solutions and recommendations for an improvement of financial situation of the firm in the next years as well as for the secure of its stability.

This master's thesis deals with the strategy proposal of the Ski school MARO. The basis of the development strategy proposal is strategy analysis (financial analysis, general and related professional analysis, SLEPT and SWOT analyses). The final part of this work is focused on an evaluation of how the proposed strategy could be implemented.

Master’s thesis deals with analysis of financial situation in company Autel – montáže. The thesis is focused on determination of strengths and weaknesses. Financial analysis is implemented on the basis of financial statements for the years 2004 – 2008. The master’s thesis includes proposals which lead to improvement of financial situation in company Autel – montáže.

The diploma thesis focuses on evaluation of foreign trade between the Czech Republic and Angola during the period from 2002 to the present. I achieved it through data and information acquired from Czech and Angolan institutions concerned with similar issues. In addition to the evaluation also a SWOT analysis was undertaken to illustrate the strengths, weaknesses, shortcomings and opportunities of the Czech companies operating in the Angolan market. Finally, this thesis focuses on the potential solutions, that could improve the business relations between both countries in the near future.