This diploma thesis deals with the analysis of the marketing communication in non-profit organization focusing on organizing events and related event marketing. The aim of the analysis is to prepare the groundwork for the creation and implementation of new, unique event that will fill in the accompanying programme of a specific project. The work is divided into three parts: theoretical, analytical and proposal. The analytical part focuses on cultural activities in public spaces with focus on students and the public in order to prepare a unique event. Based on this analysis, the specific event is designed and incorporated into the communication mix of company. The diploma thesis also describes detailed implementation and assesses the whole progress of the event.

The master´s thesis is a business plan focused on a marketing plan of small company. Intent of marketing support to stimulate sales of heat pumps. Form of business is self-employment established on name - František Faltýnek. Problem of company, which operate in North-Moravian region, is low adaptation on oportunities which are offered by market.

The goal of the master's thesis is to evaluate the financial situation of the company BORS Břeclav a.s. and to create own suggestions for improvements based on the results. The analysis is carried out for the period 2003 to 2012. This work also shows a comparison with competing companies. The work is divided into four parts. The first part states the goal and methods of processing, in the second part is introduced the theoretical background of the work. The third part is devoted to the evaluation of the financial situation of the company and in the last part are presented own suggestions for improvements.

This master’s thesis deals with the evaluation of quality of life in Machová. Needs of inhabitants are detected with the help of a questionnaire survey. Partial target is to analyze the economy of selected municipality. The work is divided into three sections. The first section describes the theory of municipal budget and the issue of internal and external environment of Machová. In the second, analytical part of the thesis is presented selected municipality, an analysis of its financial performance for the past seven years and SLEPTE and SWOT analysis. In the third, the proposal part is a questionnaire survey of citizens' satisfaction. The results of the questionnaire and results of analysis is used to formulate proposals to improve the quality of life in Machová and to improve its economy situation.

This diplom thesis with title „Strategic analysis of cheese shops“ deals with an analysis of real company which offers foreign cheese and specialities. The theoretical part defines general metodology and tools of strategic management. The analythic part shows how these tools are implemented into this real company and provide us internal and external strategic analysis. On the base of these facts are suggested future steps to improve economical situation of that company.

Diploma thesis is focused on project which will serve as a proposal for development of generic product for the company Teva Czech Industries s.r.o. Project management methods will be used in this work. Output of thesis is going to be a project plan which will be compiled using the functions of MS Project program. Several analyses such as risk analysis or source analysis are going to be part of other outputs.

This diploma thesis deals with an entrepreneurial plan concerning the development of the business company MISE s.r.o., Ltd. The company has been working on the market as a distributor of medical aids for diabetics. The theoretical part is focused on the general characteristic related to the topic. The following analytical part contains the company characteristic, market analysis, financial analysis, the analysis of the outer and inner environment, including the plan evaluation for further expansion. In the conclusion, I summarize both the strong and weak points of the company, and also the opportunities and threats. The proposal part is based on the defined summary of the analytical part. The individual actions will aim to assemble an entrepreneurial plan, which will lead to the company expansion.

The main goal of this thesis is to create business plan for the establishment of the petrol station operating as BENZINA franchise. Entrepreneurship, requirements of the business plan, franchising and definition of used analysis are described in the theoretical part. Necessary analyses are performed in the analytical part. Suggested business plan and schedule of its implementation are described in the last part of this thesis.

The master‘s thesis deals with creating of a business plan for building up a department which will provide services of a recording studio and services of sound system installation and lighting of small musical events of different types. The department will come into existence by spreading of the core business of building and accounting company Aksamit s. r.o., which has been working in the region of south Moravia since 1991. In the thesis, market research, analysis of internal and external sourroundings, 7S analysis, SWOT analysis, financial analysis and risk analysis are made and on this basis feasibility of the project is evaluated.

Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.