Title How do sensory cues and trust affect the customer experience?, A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry Author Miralem Hasanovic Tutor Soniya Billore Examiner Sarah Philipson Course Marketing Master Programme, Advanced, Spring 2013, Master thesis, 30 ETCS Keywords Experience, Trust, Sensory Marketing, Sensory Cues in Offering Experiences, Nightclubs, Five Senses, Swedish restaurant industry. Purpose Purpose is to investigate the relationships between sensory marketing, trust and experience in nightclubs. Theory Sensory cues in offering experiences, Trust, Experiences. Method Mixed method approach/ Sequenced method 14 observations 7 interviews with companies 102 answers in a survey Findings Visual cues affect the experience mostly positive. Audio cues affect the experience both positive and negative, depending on other aspects as the possibility to escape the loud sound. Touch cues affect the experience mostly negative, which is possible to alter through interior and design. Scent cues are not affecting the industry as for the moment and there is a big gap to fill in here for the industry. Taste cues seem not to matter as much as the other cues. Trust is inflicting experience through expectation and fulfillment of promise. There is a weak (or least enough) correlation of trust and positive experience in nightclubs. Violence does not affect trust considerably towards a nightclub

No description available.

In this thesis we use the method of Semantic Mirrors to create a graph of words that are semantically related to a seed word. Spectral graph partitioning methods are then used to partition the graph into subgraphs, and thus dividing the words into different word senses. These methods are applied to a bilingual lexicon of English and Swedish adjectives. A panel of human evaluators have looked at a few examples, and evaluated consistency within the derived senses and synonymy with the seed word.

Syfte och forskningsfråga: Vi ställer oss frågan hur festivalarrangörer kan stödja kundens upplevda värde genom utformningen av servicelandskapet. Fortsatt är syftet med denna uppsats följande: Att klargöra servicelandskapets betydelse för kundens festivalupplevelse Att tydliggöra kundens värdeskapande medverkan i festivalsammanhang   Metod: I denna uppsats har vi valt att göra en kvalitativ studie som är av en abduktiv karaktär. Studien avser musikfestivalbranschen som är en del av musikindustrin. Den empiriska studien bygger på åtta intervjuer med personer som har eller haft en stark anknytning till den svenska festivalbranschen varav sex stycken genomfördes ansikte mot ansikte, en via telefon och slutligen en via mail.   Slutsatser: Servicelandskapets miljömässiga utformning påverkar den enskilde besökaren via dess sinnen, vilket arrangörer har möjlighet att utnyttja till kundens fördel. Andra aktörer som vakter, volontärer, artister samt andra besökare påverkar kundens upplevelse genom interaktioner i festivalområdet. Festivalarrangören bidrar med arenan för upplevelsen samt verktyg för kundens värdeskapande. Kunden förverkligar individuellt värde av upplevelsen då den är närvarande och interagerar med inslag i servicelandskapet. / In this study the purpose has been to examine how organizers of music festivals can support the customer's perceived value through the design of the servicescape. Further, the purpose of this paper is as follows: To clarify the importance of the servicescape for the customer's festival experience. To clarify the customer's value-participation in the festival context. This study covers the festival industry which is a part of the music business, where we have chosen to do a qualitative study that is of an abductive nature. The empirical study is based on eight interviews with people who are or has been involved in the Swedish music festival industry, six of whom were made face to face, one by phone and one by e-mail. The conclusions from this study are that the servicescape’s environmental design affects the individual visitor through its senses, which organizers are able to use for the customers advantage. Other stakeholders as guards, volunteers, artist and other visitors affect the customer experience through interactions in the festival area. Finally, the festival organizers provide the platform where the experience takes place and tools for customer value creation. The customer creates individual value of the experience when it is present and interacts with elements in the servicescape.

<p>Under de senare åren har det gjorts stora framsteg inom neurologin vad gäller koppling hjärna – inlärning. Tidigare ansågs intelligens vara något bestämt och oföränderligt, men nu hävdar neurologerna att människan själv sätter gränsen för sin intelligens. Alla människor har förmågan att förbättra och utveckla sin intelligens. För att lyckas med detta bör främst två väsentliga faktorer beaktas i skolan: dels att alla är unika och har olika sätt att inhämta information, dels att det är avgörande om människan befinner sig i en stimulerande miljö eller inte. Det är alltså av stor vikt hur skolmiljön ser ut för våra elever för bästa möjliga inlärning. Jag vill med detta arbete visa att genom att förstå vilka principer som styr hjärnans funktioner kan vi lärare bli bättre på att lära våra elever att lära.</p><p>Studien belyser dels hjärnans uppbyggnad och vad den har för koppling till och betydelse för inlärningen, dels belyser jag tre olika inlärningsteorier och ger praktisk/pedagogiska exempel på hur de kan användas i en klassrumssituation.</p>

Thesis (Ph.D.)--University of Alberta, 2009. / A thesis submitted to the Faculty of Graduate Studies and Research in partial fulfillment of the requirements for the degree of Doctor of Philosophy, Food Science and Technology, Department of Agricultural, Food, and Nutritional Science. Title from pdf file main screen (viewed on January 10, 2010). Includes bibliographical references.

Thesis (M.A.)--York University, 2008. Graduate Programme in Communication and Culture. / Typescript. Includes bibliographical references (leaves 88-91). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:MR38821

M. Tech. Architecture (Professional) / This dissertation presents the proposal of a museum to map sensory experiences in central Pretoria where a sensory anthropology can be observed. This research project focuses on a sensory experience which provides a place of reflection and relief within the city and explores how the phenomenology of architecture can be preserved. The envisaged site is the existing ruin of the Capitol Theatre which is located on the immediate south western periphery of Church Square.

What social practices are people involved when staying in a game café? What kind of social setting is the game café? What are the attitudes towards playing computer games at home and in public among parents? What are the media representations of co-located game playing in public? What are the sensory experiences of playing co-located game play in public? This dissertation gives a descriptive and analytical account of the contexts and meanings of playing co-located computer games in public settings such as game cafés and LAN parties. The overall aim with the dissertation is to describe and investigate the social and cultural meanings and contexts of playing computer games in a game café. The research questions have been investigated in four empirical studies. The dissertation shows that people are involved in various social practices and activities aimed at supporting and maintaining social relationships among friends and peers. The game café can be seen as a third place, as it used by players for recreation and an escape from the pressure of home and school, a place which feels like home, is familiar and welcoming. However the game café is a limited third place used by young men who likes to play online and network games. The dissertation also shows how the social environment provides for specific sensory experiences. These sensory experiences involve sitting together side by side slapping each other’s shoulders and legs, eating candies and drinking sodas, listening to music. The representations of co-located game playing in public reproduce traditional gender roles where professional gamers are represented by men and causal gamers are represented by women (and men) as well as construct youth as party lovers. The study also suggests that parents’ attitudes towards their children playing games in public draw on traditional values and ideas about children’s play and social relationships. / <p>At the time of the doctoral defense, the following paper was unpublished and had a status as follows: Paper 4: Submitted. </p>

Magistro darbo tyrinėjimų objektas – sinestetinės metaforos iš anglų ir lietuvių kalbų žodynų bei anglų romantikų ir lietuvių žemininkų poezijos. Ilgą laiką metafora buvo laikoma tik literatūros vaizdingumo priemone. Tačiau XX a. tapo aišku, kad ji ne tik suteikia papildomą informaciją apie daiktą ar reiškinį, bet perteikia metaforos kūrėjų bei vartotojų pasaulėvaizdį, apskritai tos kalbos tradiciją. Sinestetinėje metaforoje atsispindi skirtingas pasaulio suvokimas, būdingas skirtingoms kultūroms ar atskiriems individams. Sinestetinė metafora sudaroma sujungus skirtingus pojūčius (regos, klausos, skonio, kvapo ar lytėjimo) ar priskiriant vieną iš pojūčių abstrakčiai sąvokai. Žodynuose pateikiamos jau mirusios metaforos. Darbo tyrimas parodo, kad dauguma sinestetinių metaforų, paimtų iš anglų (Oxford Advanced Learners Dictionary) ir lietuvių (Dabartinės lietuvių kalbos žodynas) kalbų žodynų, jau yra tapusios universaliomis. Tai reiškia, kad galima rasti atitikmenis lietuvių bei anglų kalbose, tačiau skiriasi metaforiškas kai kurių būdvardžių dominavimas anglų ir lietuvių kalbose. Pavyzdžiui, sweet victory, soft pink, sharp practice, sound sleeper anglų kalboje, o sunkios mintys ‘heavy thoughts’, siaura tema ‘narrow subject’, žemi motyvai ‘low motives’ lietuvių kalboje (pavyzdžiai pateikiami su daiktavardžiais, kad atsispindėtų šių būdvardžių sinestetinis vartojimas). Magistro darbe metaforos pateikiamos ir aptariamos pagal pojūčių išsidėstymo eilę. Lyginant lietuvių ir anglų... [to full text]