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The following essay is based on an anonymous organization. We are calling the organization Company X. Our main goal is to emphasize Company X internal communication with a focus on the company's values. We have chosen to start from the company's values and brand, as this should set the tone for their internal communication and brand strategy. The analyzes are based on Company X's employee magazine which consists of informational texts. The method is based on the rhetorical situation and social identity theory. We have chosen to analyze from a top-down perspective within the company. The analysis is divided in two parts, 7.1 is written by Sanna and 7.2 is written by Michaela. The result shows that Company X has varied success in communicating their values. Our result shows that Company X personal magazine as an internal communication channel could be more effective if they did a rhetorical situation analysis. The discussion includes a result from interviews we conducted to investigate whether our analysis is consistent or not and how our study is complemented by previous research.

Objective: The concept of recovery has become an integral part of modern mental health care. Understanding the outcomes and underlying mechanisms of key recovery interventions, such as Wellness Recovery Action Planning (WRAP), is essential in order to expand the theoretical understanding of recovery and inform how to target recovery in treatment. Therefore a systematic review of the literature was conducted to evaluate the mental health outcomes of WRAP for adults. The empirical study then explored three constructs in relation to WRAP and recovery. These were social problem solving, cognitive defusion and social identification. Method: The systematic review of the mental health outcomes of WRAP was conducted by searching four databases, contacting the authors of WRAP research and seeking evaluative information from organisations that deliver WRAP. Fourteen relevant studies met the inclusion criteria. Whereas, the empirical study recruited participants on a trans-diagnostic basis from across Scotland. Using a quantitative cross sectional design, 109 participant's completed 5 self-report questionnaires. These were the Knowledge, Attitudes and Beliefs about WRAP Questionnaire (WRAP beliefs), the Recovery Assessment Scale - Short (RAS-S), the Social Problem Solving Inventory - Revised - Short (SPSI-R-S), the Four Item Measure of Social Identification (FISI) and the Cognitive Fusion Questionnaire (CFQ). Correlation, regression and mediation analysis were used to explore relationships, and in particular, the predictors and mediators of recovery. Results: The systematic review provided strong evidence that WRAP has a significant positive impact on hope and also reduces the symptoms of mental illness. However, whether WRAP improves personal levels of recovery was unclear and a possible risk of disempowerment was found. Promising preliminary mental health outcomes in the areas of confidence in managing mental health, quality of life, service use, self-advocacy and knowledge attitudes and beliefs about recovery were highlighted. Only studies that did not use peer facilitators failed to find significant increases in hope compared to treatment as usual control groups. In the empirical study, the results indicated that all the constructs examined were correlated to recovery. In the regression analysis, WRAP beliefs, social problem solving and cognitive defusion also demonstrated a predictive relationship with recovery. Mediation analysis indicated that, social problem solving mediated two distinct relationships. One between WRAP beliefs and recovery, and another between cognitive defusion and recovery. The social problem solving subscales also showed how the two predictors relate to recovery through social problem solving in different ways. Social identification with the WRAP group did not significantly predict or mediate recovery. Conclusions: The systematic review indicated having peer facilitators delivering WRAP is key to helping participants foster hope and that a further randomised control trial could help clarify if improved personal recovery is an outcome of WRAP. It additionally suggested how the relationship between WRAP beliefs and recovery could be explored, as per the design of the empirical study. Findings from the empirical study implied that improving participants' social problem solving and cognitive defusion should be specifically targeted in WRAP delivery. The studies combined indicate that to achieve the best recovery results interventions, like WRAP, should target inspiring hope through peer support, improving knowledge, attitudes and beliefs about recovery and cognitive defusion from unhelpful thoughts.

The goal of this study was to explore factors that lead to engagement in the community affected by HIV and AIDS (CAHA). An additional goal of this study was to better understand the relationships between psychological sense of community (PSOC) and social identification (SI), and their connections to two classes of motivations: community concern motivations (CCM) and esteem enhancement motivations (EEM). These constructs predicted two types of engagement in CAHA: AIDS activism and intentions for future participation in community related activity. Analyses were conducted on existing data (Omoto, 2005). The results indicate that PSOC and SI should be considered as independent constructs that uniquely explain community engagement. CCM were found to mediate these relationships, potentially explaining their links.

Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-06-06T20:05:55Z No. of bitstreams: 1 Edna de Souza Machado.pdf: 1327243 bytes, checksum: 7c82d441ec8cc32bdcc377b918bff284 (MD5) / Made available in DSpace on 2016-06-06T20:05:55Z (GMT). No. of bitstreams: 1 Edna de Souza Machado.pdf: 1327243 bytes, checksum: 7c82d441ec8cc32bdcc377b918bff284 (MD5) Previous issue date: 2015-06-25 / This research, inserted into the marketing area, aims to investigate the influence of self-expanded (ARON et al., 1991) on consumer behavior in the Harley-Davidson brand community, an American brand of motorcycles, worldwide famous, whose owners get together, motivated by the brand for several purposes (SOLOMON, 2011). The problem raised by this research is to understand how is the influence of self-expanded on consumer behavior in the Harley-Davidson brand community. Thus, the rationale for this study lies in the approach taken by the light of the Theory of Planned Behavior (AJZEN, 1985) that consumers are influenced or motivated to participate in collective meetings, taking as a starting point the context in which they live, which is provided by the Harley-Davidson brand and they suffer behavioral changes due to the relationships that establish the self-expanded (ARON et. al., 1991) In addition, the brand has consumers that come together and are formed in a strong community setting out mutual commitments which share the same social identity. (BAGGOZI & DHOLAKIA, 2006; ATKIN, 2007; UNDEWOOD, BOND & BAER, 2001). The relevance of this study points to the fact that brand communities represent the key role study for the area of Marketing in Brazil because they offer conditions for us to investigate and understand, in depth, issues related to consumer behavior, understanding of the influence and the kind of culture that the Brazilian consumer receives in regard to Brand equity (ATKIN, 2007; YOO & DONTHU, 2001; AAKER 1998). The corpus of the research included a survey with 193 participants of brand communities. The methodological approach used was quantitative using the SmartPLS for data analysis. The results show that intergroup relations, with respect to attitudes, wishes and positive emotions are feelings shared and that enhance the desire to participate in the activities of this brand community, which culminates with the expansion of the participant's self Harley-Davidson community for belonging, involvement, social identity and behavior with the brand. / Esta pesquisa, inserida na linha de marketing, tem por objetivo investigar a influência do self-expandido (ARON et al., 1991) sobre o comportamento do consumidor na comunidade de marca Harley-Davidson, marca americana de motocicletas, cujos proprietários se reúnem, motivados pela marca, para finalidades diversas (SOLOMON, 2011). O problema levantado foi compreender como ocorre a influência do self-expandido sobre o comportamento do consumidor na comunidade de marca Harley-Davidson. A relevância deste estudo se dá pelo fato de que as comunidades de marca representam papel fundamental de estudo para a área de Marketing no Brasil, pois oferecem condições para se investigar e compreender, com mais profundidade, aspectos relacionados ao comportamento do consumidor, a compreensão sobre a influência e o tipo de cultura que o consumidor brasileiro recebe no que se refere à brand equity (ATKIN, 2007; YOO & DONTHU, 2001; AAKER, 1998). O corpus da pesquisa contou com uma survey com 193 participantes de comunidades de marca. A abordagem metodológica utilizada foi quantitativa com a utilização do SmartPLS para análise dos dados. Os resultados obtidos demonstram que as relações intergrupais, no que tange às atitudes, desejos e emoções positivas, são sentimentos compartilhados e que ampliam o desejo em participar das atividades dessa comunidade de marca, o que culmina com a expansão do self do participante da comunidade Harley-Davidson, pelo pertencimento, envolvimento, identidade social e comportamento com a marca.

Forced recruitment has been found to retain members longer than voluntary recruitment. This raises a puzzle, both as coercion is costly, but also for allegiance. In most settings, tactics are dynamic over the course of conflict. Yet, prior literature has assumed these as static. Allegiance is further highlighted in prior research as key to success in forced rebel recruitment, but has rarely been measured as an outcome. This thesis seeks to contribute to these gaps in a twofold way, by theorising that a combination of physical and psychological coercive tactics in forced rebel recruitment affect the level of allegiance across rebel groups. The examined rebel groups are Lord’s Resistance Army in Uganda (LRA) and Mozambique’s National Resistance (RENAMO) in Mozambique. This is conducted by a qualitative, small-N study with a comparative case study method. The theory and hypothesis found some support in the empirical findings even though some discrepancies were identified. In general, a high and intense combination of physical and psychological coercive tactics were found to cause high levels of allegiance in LRA, whereas a lower and less intense combination were found to cause moderate levels of allegiance in RENAMO. Both relationships were reinforced by causal mechanisms of social identification.

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The study analyses the assessment of leadership effectiveness performed by subordinates. In the dissertation, there will be introduced the criteria and how they will be applied during the assessment of leadership effectiveness, who will evaluate and what are those raters that give such a different feedback. The main aim of this research is to disclose what conditions of the evaluation (criteria from different theoretical background, applied research method), raters’ psychological (personality traits) and social perception (social identification, perceived leader prototypicality) factors are and how they are related to differences in the assessment of leadership effectiveness. It is expected that the assessment of leadership effectiveness performed by subordinates is not stable: it depends on conditions of the evaluation and raters’ psychosocial factors. The empirical part of the dissertation presents the results of cross-sectional quantitative survey (sample of 505 subordinates) with self-administered questionnaire and quasi-experimental scenario. The results show that assessment of leadership effectiveness performed by subordinates differs according to the applied research method, but tendencies of the evaluation based on criteria of behavioural theory and transformational leadership perspective are similar. Further analysis reveals that regardless of conditions of the evaluation, perceived leader prototypicality mostly affects the assessment of leadership effectiveness... [to full text] / Disertacijoje nagrinėjamas pavaldinių požiūris į realaus bei kvazi eksperimento scenarijuje aprašyto vadovo vadovavimo efektyvumą remiantis elgesio ir transformacinio vadovavimo teorijomis. Pristatant pavaldinių atliekamą vadovavimo efektyvumo vertinimą kalbama ne tik apie ką bei kaip bus klausiama vertinant vadovą, bet ir kas bei kokie yra tie vertintojai, pateikiantys skirtingus vertinimo rezultatus. Darbe siekiama išsiaiškinti, kokios vertinimo sąlygos (teoriniai efektyvaus vadovo kriterijai ir tyrimo metodas), vertintojų psichologinės (asmenybės bruožai) bei socialinio suvokimo (socialinė identifikacija su grupe ir vadovo prototipiškumas) charakteristikos ir kaip yra susiję su vadovavimo efektyvumo vertinime atsirandančiais skirtumais. Keliamos prielaidos, jog pavaldiniams vertinant vadovavimo efektyvumą, šio vertinimo rezultatai nėra stabilūs ir priklauso nuo vertinimo sąlygų bei psichosocialinių vertintojų charakteristikų. Empirinėje darbo dalyje pristatomi įvairiose Lietuvos organizacijose vykdyto tyrimo, kuriame dalyvavo 505 tiriamieji iš 20 skirtingo dydžio padalinių, rezultatai. Apibendrinus tyrimo duomenis nustatyta, kad pavaldiniams vertinant vadovavimo efektyvumą vertinimo rezultatų tendencijos skiriasi tik pagal pritaikytą tyrimo metodą, bet ne pagal pasirinktus teorinius efektyvaus vadovo kriterijus. Tyrimo rezultatai parodė, jog nepriklausomai nuo vertinimo sąlygų vadovavimo efektyvumo vertinimo rezultatus labiausiai lemia vadovo prototipiškumas. Vis dėlto... [toliau žr. visą tekstą]

Ne se définissant pas uniquement par rapport à l’islam, le terme musulman est aujourd’hui largement polysémique en France. Cette recherche interroge donc l’usage du terme musulman et les modes d’identification sociale en tant que musulman-e-s. En première partie, elle propose une interprétation de l’évolution socio-sémantique historique du terme. Puis, en deuxième et troisième partie, elle analyse les enjeux de l’auto-catégorisation de Soi à partir d’un terrain (entretiens, questionnaires, observations). S’agit-il de se considérer d’origine musulmane et/ou de culture musulmane et/ou de religion musulmane ? Sous-tendus par la tension entre des processus d’ethnicisation, de racisation et de confessionnalisation, deux nouveaux espaces de signification sont ici développés : un nouvel usage politique questionnant la place des classes sociales, du racisme et de l’islamophobie (musulmanité) ; puis, un nouvel usage exclusivement religieux séparant la culture du religieux (muslimité). Ce dernier usage influe sur l’émergence d’une éthique islamique contemporaine et de la recherche d’un « pur religieux ». D’une manière transversale, cette thèse pose la question de ce que veut dire « est musulman-e-s » aujourd’hui en France avec la particularité de considérer à la fois l’histoire et la construction des discours sur Soi. / The word muslim, which not only refers to Islam, is nowaday polysemous to a great extent. This research analyses the uses of the word muslim and the way in which it is used to identify as muslim-s. Firstly, it focuses on the changes of the historical semantics of the term. Then it seeks to identify, from a fieldwork perspective (interviews, observations, questionnaires), what is a stake in the self-categorisation process. Is muslim an ethnicity, a religious or a cultural category ? The ethnicization, racialization and confessionalization religious processes bring about two knew signification new spaces : a new political use which raises questions on class, race and islamophobia (muslimness) and a new confessional use who cleave culture and cult (muslimity). This last use leads to the formation of a contemporary Islamic ethics and to the search of a ”pure religious”. This transversal study asks what being muslim-s means in France today, considering history as well as self-categorisation discourses.

Psychological factors specific to overuse injury pain in physical activity contexts were explored within a social identity theoretical framework. Study 1 involved development of a method for designating overuse injury pain occurrence of hikers (N = 751), along with exploration of relationships between psychological measures, overuse injury pain occurrence, and effort levels. The findings of this cross-sectional, mixed-methods investigation revealed that social identification, social identity content, and mental toughness differentiated hikers who incurred overuse injury pain or selected a higher-effort behaviour from those who did not. From qualitative analysis, several social identity constructs (i.e., group member's presence, in-group status, social creativity, additional social identity content) emerged as contributors to overuse injury occurrence. The focus of Study 2 was a prospective examination of the aforementioned psychological factors in relation to overuse injury severity of hikers (N = 283). Additionally, the Test of Intentions to Reduce Effort (TIRE) was developed to identify individuals with susceptibility to higher overuse injury severity. Results provided evidence of factorial, construct, and predictive validity of TIRE factor scores. TIRE factors and social identity content significantly predicted higher severity of hikers' overuse injury pain. Mental toughness scores moderated the relationship between social identification and overuse injury severity. Study 3 consisted of a qualitative examination of social identity mechanisms of overuse injury pain in a physical activity context, CrossFit®, involving the presence of group leaders, and in which group members view each other. Findings revealed mechanisms pertaining to social identity content, in-group status, and social threats. Overall, the findings support a new means for assessing overuse injury occurrence and susceptibility to higher overuse injury severity, whilst demonstrating the potential applicability of social identity theory to the study of overuse injury. Knowledge gained may ultimately aid development of interventions to reduce overuse injury occurrence and severity of physical activity participants.