Today’s metropolitan areas see changes in populations and land development occurring at faster rates than transportation planning can be updated. This dissertation explores the use of a new dataset from the location-based social networking spectrum to analyze origin-destination travel demand within Austin, TX. A detailed exploration of the proposed data source is conducted to determine its overall capabilities with respect to the Austin area demographics. A new methodology is proposed for the creation of origin-destination matrices using a peer-to-peer modeling structure. This methodology is compared against a previously examined and more traditional approach, the doubly-constrained gravity model, to understand the capabilities of both models with various friction functions. Each method is examined within the constructs of the study area’s existing origin-destination matrix by examining the coincidence ratios, mean errors, mean absolute errors, frequency ratios, swap ratios, trip length distributions, zonal trip generation and attraction heat maps, and zonal origin-destination flow patterns. Through multiple measures, this dissertation provides initial interpretations of the robust Foursquare data collected for the Austin area. Based upon the data analytics performed, the Foursquare data source is shown to be capable of providing immensely detailed spatial-temporal data that can be utilized as a supplementary data source to traditional transportation planning data collection methods or in conjunction with other data sources, such as social networking platforms. The examination of the proposed peer-to-peer methodology presented within this dissertation provides a first look at the potential of many-to-many modeling for transportation planning. The peer-to-peer model was found to be superior to the doubly-constrained gravity model with respect to intrazonal trips. Furthermore, the peer-to-peer model was found to better estimate productions, attractions, and zone to zone movements when a linear function was used for long trips, and was computationally more proficient for all models examined.

This paper seeks to investigate leading global brands‘ social media presence. The analysis of the Interbrand’s 100 Best Global Brands (2010) social media pages was conducted in the current study. Based on Kaplan & Haenlein‘s classification of social media, seven social media application cases were examined. The findings suggest that there are differences in global brands‘ social media presence by brand categories and social media applications. The findings also suggest that there are different levels of global brands‘ social media control. Managerial implications and guidelines for social media marketing are also provided. / text

Bike to the Future is an Active Transportation advocacy organization in Winnipeg, Manitoba, Canada. Since its incorporation in 2007, active transportation attitudes, policies, funding, and infrastructure have improved substantially in the city. Many successes have been attributed to this organization, representatives of which are now considered to be the Winnipeg experts in cycling infrastructure and policy creation. This thesis explores how people who use (or want to use) a comparatively marginalized traffic form empowered themselves and spurred on positive changes to cycling policy and infrastructure. The literature review offers a larger context for the importance of power analysis, collaborative planning and the work of Bike to the Future. This provides a framework overview of power discussions in planning discourse, and connects heterarchical power structures to collaborative planning theory and strategic networking. Research for this project involved a case study of the work of Bike to the Future. Four different research methods were employed during different stages of research, including media and literature searches (of news sources, blogs, and planning literature), a case study, semi-structured interviews, and participant observation. The work of Bike to the Future has also shown that influence can be strengthened when different power resources—powers of knowledge, speech, place, and political and market powers – are used. The value of using different power structures, hierarchical and heterarchical, is highlighted. In order to be most effective, this study suggests all structures and resources must be used cooperatively and collaboratively. Because of its ability to engage wide audiences, recognize interdependence, and connect the different types of knowledge and expertise, Bike to the Future can be understood as a collaborative success. Although at the time of this study, this organization was susceptible to volunteer schedules and burnout, its networking potential and networking power was strong. These will continue to be major assets in the evolution of this organization evolution. Lessons learned from this research process may be useful for many other groups seeking to expand their influence in decision-making realms and on multiple fronts.

社群媒體創造了人們生活的新支點，也為文學發展注入新的元素，除了網路作家之外，對於傳統作家也悄悄帶來了影響。本研究目的有六：1.探討文學家經營社群網站的現況與動機。2.探討部落格與文學家的創作是否有關係及有何影響。3.探討Facebook與文學家的創作是否有關係及有何影響。4.探討文學家如何運用部落格、Facebook與讀者互動。5.探討文學家對於運用社群網站創作以及與讀者互動的看法。6.比較文學家部落格與Facebook之異同。 為瞭解資訊時代中部落格、Facebook等傳播媒體的變革是否為臺灣的文學家帶來創作上以及與讀者間互動的質變，本研究於經營部落格與Facebook的作家中各選取十位進行觀察並紀錄，紀錄表之項目主要由更新頻率、文章類型、文章內容題材、與讀者的互動、與文學社群的互動等五個面向延伸而來。 進行觀察後擬定訪談大綱，於部落格與Facebook中各邀請五名作家進行深度訪談，以獲取第一手資料。最後以觀察記錄與訪談資料進行分析。根據研究結果，可獲得以下結論： 一、 文學家經營部落格的原因與動機與其作品有明顯關聯；經營Facebook的原因與動機與其作品則無關聯。 二、 文學家經營Facebook的現況明顯較部落格熱烈與積極。 三、 部落格與Facebook皆與文學家之作品有顯著關聯。 四、 Facebook對文學家創作的影響力明顯大於部落格。 五、 文學家的部落格文章與其出版作品之風格基本上一致；而Facebook的文章風格則與其出版作品之風格有一致也有分歧。 六、 文學家運用Facebook與讀者的互動明顯優於部落格。 七、 文學家對於Facebook上創作文字的出版多抱持正面態度。 八、 文學家認為在網路上與讀者互動利多於弊，且多樂在其中。 九、 文學家認為Facebook相對於部落格在文學上具備更多新的可能。 / Social media had made the new point of human life; meanwhile, they inject new elements into the development of literature. Social media impact not only Internet writers but also traditional writers. There are six objectives of the research: 1. To investigate the current situations and the motivations of literature creators operating the social network sites. 2. To investigate the relations and the influences between blogs and literature creators’ writing. 3. To investigate the relations and the influences between Facebook and literature creators’ writing. 4. To investigate how literature creators interact with readers on blogs and Facebook. 5. To investigate literature creators’ opinions of writing on social network sites and the interaction with readers. 6. To compare the similarities and dissimilarities of literature creators’ blogs to Facebook. In order to realize whether blogs and Facebook changed literature creators’ way of writing and the interactions with the readers, the researcher selected ten writers each from blogs and Facebook to observe and record. Out of the 20 writers, there were five writers of blogs and five of Facebook interviewed under the qualitative research methods. The data were analyzed, and the results are as follows: 1. Literature creators’ motivations and reasons of managing blogs are significantly related to the works, whereas the motivations and reasons of managing Facebook are unrelated to the works. 2. The current situations of literature creators’ operation to Facebook are more active than blogs. 3. Both of blogs and Facebook are related to literature creators’ works. 4. Facebook’s influences on the literary creations are significantly greater than blogs. 5. The styles of literature creators’ posts on the blog are essentially consistent with the published works; however, the styles of literature creators’ posts on Facebook are partly consistent and partly divergent. 6. The interactions with readers through Facebook are much better than blogs. 7. Literature creators hold positive attitudes toward publishing their works post on Facebook. 8. Literature creators think that the advantages of interacting with the readers on the Internet outweigh the shortcomings, and most of them enjoy doing so. 9. Literature creators think that Facebook provides more literary possibilities than blogs.

Bike to the Future is an Active Transportation advocacy organization in Winnipeg, Manitoba, Canada. Since its incorporation in 2007, active transportation attitudes, policies, funding, and infrastructure have improved substantially in the city. Many successes have been attributed to this organization, representatives of which are now considered to be the Winnipeg experts in cycling infrastructure and policy creation. This thesis explores how people who use (or want to use) a comparatively marginalized traffic form empowered themselves and spurred on positive changes to cycling policy and infrastructure. The literature review offers a larger context for the importance of power analysis, collaborative planning and the work of Bike to the Future. This provides a framework overview of power discussions in planning discourse, and connects heterarchical power structures to collaborative planning theory and strategic networking. Research for this project involved a case study of the work of Bike to the Future. Four different research methods were employed during different stages of research, including media and literature searches (of news sources, blogs, and planning literature), a case study, semi-structured interviews, and participant observation. The work of Bike to the Future has also shown that influence can be strengthened when different power resources—powers of knowledge, speech, place, and political and market powers – are used. The value of using different power structures, hierarchical and heterarchical, is highlighted. In order to be most effective, this study suggests all structures and resources must be used cooperatively and collaboratively. Because of its ability to engage wide audiences, recognize interdependence, and connect the different types of knowledge and expertise, Bike to the Future can be understood as a collaborative success. Although at the time of this study, this organization was susceptible to volunteer schedules and burnout, its networking potential and networking power was strong. These will continue to be major assets in the evolution of this organization evolution. Lessons learned from this research process may be useful for many other groups seeking to expand their influence in decision-making realms and on multiple fronts.

The purpose of this thesis project was to investigate the role played by the internet in the movement to abolish the Harmonized Sales Tax in British Columbia. A constructivist grounded theory approach was applied to data collection and analysis: specifically, five participants in the anti-HST movement were interviewed, and interview data was triangulated with observations of the movement's online activities. This study analysed the relationship between social forces and the structures of online spaces, identifying several ways that internet structure affected the shape of the movement. In addition, this study found that while the anti-HST movement bore many traits of a traditional, political-economic social movement, some elements of new social movement theory and practice were present within the movement. Finally, the study explored the homogenizing tendencies of online interaction, and how those tendencies affected individuals' interaction with the movement, and the discourses that informed and organized the movement. / Graduate

Facebook與噗浪是近年國內最多人使用之社群網站,其將朋友圈突破為開 放式之架構,成為最具影響力之傳播平台。在眾多企業與組織皆利用其作 為服務與行銷工具的同時,圖書館也順勢推出了社群網路服務,希望 本研究之目的在提供大學圖書館社群網路服務未來經營內容 與方向之具體建議。首先利用「內容分析法」對三者進行功能、訊息與回 應多面向之服務情形分析,其次採用「問卷調查法」瞭解使用者之經驗與 想法,共回收727份問卷,最後再經由與館員們的「深度訪談」確認館方 之想法與態度。 研究結果發現: 一.社群網路服務對圖書館深具重要性,因其擁有以 下特點:(一)提供了圖書館主動出擊的機會、(二)圖書館可以將 Facebook 視為圖書館滿意度評估的工具、(三)與圖書館其它服務管道做結合,截 長補短,為圖書館服務加做加值;二.使用者期許圖書館社群網路服務更 有系統之經營;三.大學圖書館館員對社群網路服務應抱持著積極正面的 經營態度;四.大學圖書館 Facebook 與噗浪之經營策略與重點為:(一) 經營初期需要策略,宜讓更多館員參與且定期維護、(二)需要全體員 工共同經營,而非僅由少數館員把關、(三)了解平台特性與具備經營熱 情遠比平台選擇重要、(四)提供隱私權相關說明,讓使用者能安心使 用平台。 最後,提出未來圖書館社群網路之經營建議:一.注意「訊息最佳化」, 以活動、公告為主要發佈類型,內容以簡單扼要為宜,並應附上詳細連 結;二.建立「圖書館社群訊息守則」,建立館內發佈訊息之一致性與共識; 三.社群網路需要主動宣傳才能有效達到「曝光管道最大化」;四.鼓勵使用者的參與、五.定期做使用者意見調查;六.持續更新與即時管理。 / In recent years, Facebook has become one of the most popular social networking sites in the world. It has not only made it easier than ever for people to connect with each other, but is also a great influence on this generation of youths. The method of marketing library services through Facebook without intrusions into peoples’ privacy is worth pondering. The purpose of this study is to analyze the contents of university library Facebook/Plurk page and to explore it from viewpoints of librarians as well as readers. The research used content analysis to analyze the user activities on Facebook and Plurk among both National Taiwan University and Providence University students. In addition, a questionnaire was designed to understand readers’ experiences and viewpoints on the use of Social Networking Services by libraries. The questionnaire was sent over the internet and 727 responses were received and processed. Furthermore, the study interviewed library staff to investigate viewpoints of librarians on the social networking use by libraries. Based on the summarized results of the data, suggestions were made for university libraries regarding how to use Social Network to promote library services. The results of this study shows that National Taiwan University and Providence University use different management strategies on social networking. National Taiwan University has a social networking team with established standard operating procedures, as such, most of NTT’s postings are university activities and announcements. For Providence University, social networking is managed by one person and as a result, the posts are more personal, active and dynamic.

在WEB 2.0時代的帶動下，社群網站已然成為時下流行文化，個人創作者紛紛投入社群網站的經營，觀察近年來幾個事件，社群網站對於創作者的發展確有推波助瀾之效，為有助於創作者對社群網站的運用，本研究針對個人創作者與社群網站兩者之間的關係與影響，進行分析、研究。 因此，本研究採取質性研究，以多重個案分析，一個創作者即為一個個案。以貼近一般大眾閱讀口味的類型為主，選取文學小說、兩性家庭、生活風格三大類。從近三千位華文創作者中，首先挑選上百位創作者公開的社群網站，再從個人創作到作品出版的五大步驟與歷程：（一）創意的產生與發展；（二）作品的呈現方式；（三）作品的傳遞與管道；（四）作品的行銷與推廣；（五）創作者個人品牌的建立與累積，觀察、分析三種不同類型創作者的社群網站在這五大面向的內容與作為，比較各個創作者社群網站經營的異同，以期找出社群網站經營之道與影響力。 經過分析與研究，歸納出以下結果：（一）個人創作運用社群網站有助於創意的產生與發展，意見的回饋對於創作的方向更能掌握，呈現的方式越趨多樣化，朝多媒體發展，也能藉社群網站累積人氣、增加知名度、建立個人品牌。（二）社群網站提供創作者固定的據點，使他們易於被看見與聯繫；不同類型的創作者以各自擅長的方式在此展現自我，營造自我特性。創作者活用社群網站此項工具，並著重回歸到創作的核心能力。 本研究提供後進創作者經營社群網站的策略擬定與具體建議，並給予和創作者息息相關的出版產業一些意見，以及對於社群網站研究有興趣者參考，可擴及將創作者延伸至文創產業或相關產業的應用研究。 / Driven by web 2.0, social networking websites have become part of the pop culture. Creative writers have been jumping on the bandwagon running their own social networking websites. From the observation of recent events, it has confirmed that social networking websites did have helped promote the creative writers. In order to improve the use of social networking websites for the creative writers, this research analyzed and studied the relationship and influence between the creative writers and social networking websites. This research comprised of multiple qualitative case studies – one creative writer forming a single case – and focused on three popular genres, literature and fiction, relationships as well as lifestyle. First of all, hundreds of Chinese creative writers’ public social networking websites out of approximately 3,000 were selected. The next step was observing and analyzing the content and behaviors of the creative writers of these three genres on social networking websites during the five primary activities in the publishing process: the development of ideas; the presentation; the delivery channels; marketing and promotion; the branding and reputation of the author. This research was to find out the key success factors and influence of social networking websites through the comparison between those creative writers’ websites. Following the analysis and studies, the conclusion was drawn as follows: 1.Social networking websites are beneficial for the development of ideas. Online feedback provides the directions for writing. It diversifies the presentation especially the use of multi-media. Meanwhile social networking websites also help boost the awareness and popularity of the writers and ultimately build the personal branding up. 2.Social networking websites provide a stable platform for writing where the writers can be easily seen and contacted. Creative writers of various genres express themselves in their own specialist ways, shape their own USPs (unique selling propositions) and re-focus on the pivotal skills – writing – through the wise use of social networking websites as a tool. This research provides the subsequent creative writers with the strategies and advice on how to operate social networking websites. It also provides suggestions to the publishing industry that is closely linked with the creative writers. For researchers who are interested in social networking websites, this research may be applied to cultural and creative industry or other related industries.

Όσο οι δυνατότητες των φορητών συσκευών, όπως κινητά τηλέφωνα, PDA’s, laptops και smartphones γίνονται ολοένα μεγαλύτερες, η αποθήκευση κοινωνικών δεδομένων σε αυτές έχει γίνει πλέον ανάγκη και τα κοινωνικά δίκτυα που αναπτύσσονται μέσω του internet έχουν κατακλίσει τον παγκόσμιο ιστό, τόσο μεγαλύτερη πρέπει να είναι και η ευκολία του χρήστη να χρησιμοποιήσει και να συγχρονίσει όλες αυτές τις πληροφορίες, σε όλες τις συσκευές που έχει στην κατοχή του χωρίς ιδιαίτερο κόπο. Στην συγκεκριμένη διπλωματική παρουσιάζουμε ένα συνδυασμό android application και server services, που δίνει την δυνατότητα στον εκάστοτε χρήστη, που έχει στην κατοχή του λογαριασμό στο facebook και συσκευή με λειτουργικό σύστημα Android 1.6 (υπάρχει συμβατότητα μέχρι και το Android 2.3), να συγχρονίσει τις επαφές του κινητού τηλεφώνου του με αυτές από το facebook, εισάγοντας κοινωνικά δεδομένα, όπως ημερομηνία γέννησης, τελευταία ανανέωση του status και username, από την βάση δεδομένων του facebook σε κάθε αντίστοιχη επαφή που υπάρχει στο κινητό τηλέφωνο. Βασικός μας σκοπός ήταν η απλότητα στην χρήση της εφαρμογής και η ασφάλεια στην διακίνηση και αποθήκευση των κοινωνικών δεδομένων αφού πρόκειται για προσωπικές πληροφορίες του κάθε χρήστη. Στην συνέχεια παρουσιάζουμε τις τεχνικές λεπτομέρειες και τέλος, τους μελλοντικούς μας στόχους και προτείνουμε προοπτικές για μελλοντική εργασία στο συγκεκριμένο θέμα. Στο παράρτημα παρατίθεται αναλυτικά όλος ο κώδικας που χρησιμοποιήθηκε για την ανάπτυξη αυτής της διπλωματικής εργασίας. / --

Submitted by Vasti Diniz (vastijpa@hotmail.com) on 2017-12-28T12:59:48Z No. of bitstreams: 1 arquivototal.pdf: 2297253 bytes, checksum: 2a4a485dcf4703afd0e5fb74b5fe23da (MD5) / Made available in DSpace on 2017-12-28T12:59:48Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2297253 bytes, checksum: 2a4a485dcf4703afd0e5fb74b5fe23da (MD5) Previous issue date: 2016-08-30 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The present article has the intuitive purpose of constituting an analytical research on a youth that makes up a Rede de Eixo (FdE) - the network that serves hundreds of collectives engaged in cultural production, independent media and political activism throughout Brazil and some cities in Latin America. As a purpose, from this phenomenon of a hybrid nature that transits in the space of civil society under the aspects of social movement and political organization, to establish a panorama of how this youth culture produces spaces of resistance and contestation making use, or re-appropriating of Mechanisms of contemporary society to counter it. Using some ethnographic procedures and establishing empirical research based on participant observation, documental analysis and in-depth interviews, going through network theories, new social movements, the fluidity of the concept of youth, crowd and other perspectives of Counter-hegemony, the work must go through a theoretical-methodological "crossroads" that leads us to a reflection on how the “NINJA Media”, one of the initiatives led by the Youth of the FdE and one of the most expressive actions coordinated by the organization, replaces the Network, showing the highlights of the struggles Juveniles and establishes alternative links to power relations. / O presente trabalho tem por intuito constituir uma pesquisa de cunho analítico sobre a juventude que compõe a Rede Fora do Eixo (FdE) – rede que atualmente agrega centenas de coletivos engajados na produção cultural, mídia independente e ativismo político por todo Brasil, além de algumas cidades da América Latina. Objetivando, a partir deste fenômeno de natureza híbrida, que transita no espaço da sociedade civil sob os aspectos de movimento social e organização política, estabelecer um panorama de como esta cultura juvenil produz espaços de resistência e contestação fazendo uso, ou se re-apropriando de mecanismos da sociedade contemporânea para contrapô-la. Utilizando-se de alguns procedimentos etnográficos e estabelecendo a pesquisa empírica baseada na observação participante, análise documental e entrevistas em profundidade, tomando ainda por base as teorias das redes, dos novos movimentos sociais, a fluidez do conceito de juventude, multidão e outras perspectivas de contra-hegemonia, o trabalho deve percorrer uma “encruzilhada de caminhos” teóricos-metodológicos que nos leva a uma reflexão sobre como a Mídia NINJA, uma das iniciativas lideradas pela juventude do FdE e uma das ações mais expressivas coordenada pela organização, reposiciona a Rede, evidencia as lutas juvenis e estabelece vínculos alternativos às relações de poder.