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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"apecial events industry amarketing"" "subject:"apecial events industry bmarketing""

1

The application of marketing and communication theories on community festival event planning

Dizmon, Khara Louise 01 January 2007 (has links)
The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village.
Special events Planning
Special events Management
Special events industry Marketing
Public relations personnel
Communication in management
Communication in management
Public relations personnel
Special events Management
Special events Planning.
Public Relations and Advertising

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