The goal of a project is concept of strategical change for Beach centre in České Budějovice and analysis of competitor field. The centre provides variety of Beach sports and will be open from May to September. The Beach centre will expand by indoor beach voleyball court that is still missing in České Budejovice. The first part of the project includes basic theory about strategic managment process and the second part is focused on inner and outer environment of a company.

Assesment of the trade competitiveness of Skichool Lipno, based on utilization procedures and methods of strategic management and designing the appropriate strategy, was the intention of my report. Methodts that I used for the determination strategy are analysis of internal enviroments, PESTE analysis, Porter´s model, questionnaire enquiry and SWOT analysis as the last.

My graduation thesis is focused on evaluation of present circumstances and position of AgorConsult Bohemia at the market. The first part of the thesis describes corresponding theory. The next part introduces the company and analyses of the internal environment of AgroConsult Bohemia by audit resources and the external environment by PEST analysis and basic characteristics around. There is a survey, too and its evaluation. The strategy position is describes by SWOT analysis. In the last part there are the suggestion and recommendations for the suitable strategy.

This diploma thesis deal with a strategy for increasing of a competitiveness at a co-operative farm. The goal of this strategy is to design a project, which should ensure a better position of the company at the market.

The aim of this work is to create a concept that should strenghthen competitiveness of the company based on analyses of microeconimic and macroeconomic elements. This work further deals with evaluation of the current situation of company Brewery Černá Hora a.s. in the world of small and average breweries. Theoretical part describes knowledge about competitiveness and its strengthening. In practical part are these knowledge put in use. This work examines competitiveness of the company based on analysis of microeconimic and macroeconomic elements. Outputs from these analyses are used to create a concept, that should help the company increase the competitiveness.

Made available in DSpace on 2015-03-05T17:05:25Z (GMT). No. of bitstreams: 0 Previous issue date: 12 / Nenhuma / Devido à crescente mudança econômica ocorrida nos últimos anos, as empresas mundiais passaram a conviver com um mercado globalizado de intensa e acirrada competição. Muitas delas acreditavam que uma forma de buscar a vantagem competitiva seria suficiente somente com a introdução de algumas iniciativas que trouxessem aumento de produtividade e qualidade. Alguns progressos aconteceram, levando as empresas apenas a um estágio de sobrevivência, mas nem sempre ao crescimento desejado. Muitos gestores, na expectativa de resolverem seus problemas de competitividade, tentaram aderir a novas formas de gestão de maneira impulsiva, muitas vezes sem planejamento e conhecimento da realidade das suas próprias empresas. Contudo, a utilização de práticas enxutas oriundas do Sistema Toyota de Produção (STP) se apresenta como solução alternativa capaz de proporcionar maior competitividade para as organizações. Dentro deste contexto geral, a presente dissertação objetiva a proposição de um método para medir o grau de execução d / Due to the increasing in economic change that has occurred in recent years, worldwide companies have to live with an intense and bitter global market competition. Many of them believed that one way of searching of competitive advantage would be sufficient only with the introduction of some initiatives that would bring productivity and quality growth. Some progress happened, leading companies only to a stage of survival, but not always the desired growth. Many managers, hoping to solve their problems of competitiveness, tried to join the new management in an impulsive way, often without planning and knowledge of the reality of their own companies. However, the use of lean practices derived from the Toyota Production System (TPS) is presented as an alternative capable of providing greater competitiveness for organizations. Within this general context, this thesis aims to propose a method to measure the degree of fulfillment of lean practices based on the study of a metal-mechanic company that doesn’t have forma

This master´s thesis is focused on competitiveness and consequent formation of the proposal of the strategy for incresing competitiveness of dance school Danza. Base data for the new strategy are gained from teoretical knowledge, the application of a questionnare survey and from analysis of general, branch and internal environment and SWOT analysis. Particular components of strategy,elements of marketing mix, are proposed on the base of data processing and their evaluating. This strategy is prerequisite for increasing competitiveness of the dance school Danza and creating her steady position on the market.

This diploma thesis is focused on an analysis of the current state of online communication of faculty and formulation of the measures which are needed for strengthening of strategical use of online communication channels within the university.

The target of this dissertation thesis is to verify a relationship between strategic planning and prosperity of the company. Opinions of many experts about expediency of strategic planning vary. Some believe that strategic planning is a base for successful growth, while others demonstrate through results of many different researches that a direct relationship between strategic planning and success of the company cannot be proven. Therefore an empirical research was made to test hypotheses about the impact of strategic planning on prosperity of the company. The theoretical part of the thesis describes the development of strategic management followed by a description of internal and external business environments and the impacts which influence them. The theoretical part also describes the characteristics of strategic management and planning, tools and models as well as methods for measurement of efficiency of strategic planning. As the sub-target of this thesis is also to propose a simplified model of strategic planning which could be applied in small and medium size companies, the theoretical part is concluded by description of specifics of small and medium size companies. The analytical part of the thesis consists of detailed analyses of data collected through questionnaires. Based on results of those analyses, profiles of different categories of companies are synthesized. Conclusions of performed analyses and syntheses are used as a base for testing of validity of defined hypotheses. A new concept of the “4-segments model” of strategic planning is presented in the proposal part of the thesis. Benefits for theory and for practical use are evaluated at the end of the thesis.

Made available in DSpace on 2014-12-17T14:53:22Z (GMT). No. of bitstreams: 1 CarlosJWF.pdf: 505723 bytes, checksum: 556890e326aff587362d84e63044d669 (MD5) Previous issue date: 2006-05-19 / This work treats of a field research in restaurants of Natal. The principal objective of the research was to verify the companies they would be using some type of acting evaluation with base in no-financial perspectives, that if they assimilated to Balanced Scorecard proposal, in the dimension of the Learning and Growth. In the statistical treatment, the descriptive analysis was accomplished with part of the Descriptive Statistics. The crossed analysis was made with Cluster Analysis employment. It was reached the conclusion that would not be careful to affirm the exact percentile of the ones that they use them referred practices, because there is not an uniform use on the part of the establishments. It is admitted that, even in an informal way, intentionally or not, partly, the companies are been worth of some investigated methods. It is also concluded that the adoption of instruments of that nature can take the companies they advance her/it in competitiveness, strengthening to your continuity possibilities and of growth. The word-key of this healthy work Balanced Scorecard, Knowledge Organizacional, Evaluation of Acting, Strategy and Competitiveness / Este trabalho trata de uma pesquisa de campo em restaurantes de Natal. O principal objetivo da pesquisa foi verificar se as empresas estariam usando algum tipo de avalia??o de desempenho com base em perspectivas n?o-financeiras, que se assemelhassem ? proposta do Balanced Scorecard, na dimens?o do Aprendizado e Crescimento. No tratamento estat?stico, a an?lise descritiva foi realizada com parte da Estat?stica Descritiva. A an?lise cruzada foi feita com o emprego da Cluster Analysis. Chegou-se ? conclus?o de que n?o seria prudente afirmar o exato percentual dos que utilizam as referidas pr?ticas, pois n?o h? um uso uniforme por parte dos estabelecimentos. Admite-se que, mesmo de maneira informal, intencionalmente ou n?o, em parte, as empresas se valem de alguns m?todos investigados. Conclui-se tamb?m que a ado??o de instrumentos dessa natureza pode levar as empresas a avan?arem em competitividade, fortalecendo a suas possibilidades de continuidade e de crescimento. As palavras-chave deste trabalho s?o Balanced Scorecard, Conhecimento Organizacional, Avalia??o de Desempenho, Estrat?gia e Competitividade