The internationalization of SMEs can be expected to gain further momentum because the world economy is becoming increasingly integrated with continuing declines in government-imposed barriers and continuing advances in technology. Meanwhile, more and more SMEs from developing countries start to increase their overseas business. The purpose of this thesis is to study or investigate how SMEs develop and implement their internationalization strategies. To be able to illuminate this question in more detail, essential factors will be looked upon in this paper. We choose the export business as a main entry mode due to SMEs general lack of resources. Generic strategies and marketing mix analysis will also be discussed in the paper in order to obtain essential factors which influence performance of SMEs from developing countries which internationalize their business.Only a qualitative study was carried out to help determine the purpose of the paper, where data was collected through a real case study which was an Exporting Company from a developing country. The primary data was collected through interviews via email with the company founder, accounting manager, manufacturing manager and sales managers, complemented with secondary data collected from internet sources.The empirical findings and analysis has brought to light some interesting conclusions. Export can be a smart choice for SMEs, because they lack of resources at the initial period. Whether the choice is direct export or indirect export, the driving force of SMEs from developing countries are their natural dispositions. Mixed generic strategy can help SMEs conquer disadvantages. While marketing mix theory can also help SMEs aim at niche markets more clearly.Thus, exporting as the most suitable entry mode for SMEs, while mixed generic strategies and marketing mix theory also should be taken into consideration. Therefore the success of internationalization process will be increased for SMEs from developing countries.

This study examines how management consulting firms work with business- and functional strategy and how these strategies are interrelated. More specifically we focus on business strategy (business unit level) and knowledge strategy (functional level) and whether these are aligned or not, i.e. whether strategic congruence exists. A number of recent studies have examined the importance of business strategy and knowledge strategy in management consulting firms separately, but few have pointed out the importance of the alignment between them. With this study we contribute to the strategic field of research with a model that describes how management consulting firms should work with their knowledge strategy given their business strategy. The model is developed through a synthesis between theories in the field of strategic congruence, business- and functional strategies and thereafter tested by an empirical case study of six management consulting firms. Our main contribution with the model is the finding that the degree of customization is a determining factor of what type of knowledge strategy the firm should undertake. Given a high degree of customization we argue that it is strategic congruent to put an emphasis on personalization as the firms knowledge strategy. With a similar logic we argue that when the degree of customization is lower, the firm should focus on a knowledge strategy like codification. Further, in contrast with former studies, our findings show that it is strategic congruent to work with personalization and codification parallelly. Through our analysis we found that it is strategic congruent to put an emphasis on either personalization or codification in different project phases. We propose that it is a good fit to focus on codification in the beginning of a management consulting project and conversely focus more on personalization in the latter part. In contrast with earlier studies, we can not see why it should be harmful to focus on both strategies parallelly, given that this focus changes over time in a project. Finally, an interesting finding of our case studies is that all of the researched firms want to codify more knowledge and it seems to be easier today than for ten years ago to motivate consultants to codify their knowledge.

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Although the strategy formation process in large companies has been extensively and deeply researched, the strategy making in SME (small and medium sized companies) is largely under-investigated by researchers. In our thesis, we find even for entrepreneurial SME owners, the process doesn’t exhibit the characteristics of comprehensive and exhaustive environmental scanning and strategic analysis. Instead, the strategy formation in entrepreneurial SMEs is a combination of systematic planning and improvisation, a combination of proactivity and reactivity. And the limited planning and proactivity is more reflected on the SME owner’s cognitive level, they are strategically aware, sensitive and flexible to any change that will affect their company and immediately know the relevant implications. Our finding is in line with Mintzberg’s insightful notion that “strategy as a pattern” and “strategic thinking”. The SME owner’s opportunistic, intuitive and emergent approach to strategy making often involves more than themselves. Families, friends, company board of directors, accountants, consultants are also influential actors participating and contributing to this process in different ways.

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The jealousy derives from the interaction of difference and comparison. It is mainly reflected in wealth, reputation, status and love. This study reveals what¡¦s the dominant strategy and who can survive in the society via game theory to analyze and describe the result of the interaction between a jealous one and his rival for wealth on the different levels of jealousy. It is found as below: (1).Whether the jealous person takes offensive action or not, he will receive the most harm or punishment; so it is a dominant strategy for him. (2). If someone tortures by themselves, he will suffer misery from jealousy; so it is a dominant strategy for him. (3). If the jealous person desires to catch up with his rivals via honest means, he will turn jealousy into competitive ability; as a result, those that have opposite intention will gradually be eliminated through competition. (4). If the jealous person defames, or even attacks his rivals, and attempts to benefit from them, it is happened that the extra return will make up for the cost based on jealousy; consequently it is a dominant strategy so that they will be replaced step by step.

Abstract It is noted that the major driving forces of development of subacute care market include the prospective payment system such as DRGs TW-DRGs payment policy started in January of 2010, and will be completely implemented during the coming 5 years. And it is expected that some of the untoward reactions of the medical care providers will change its structure and behavior in response to the financial fluctuation and operation risks¡Athis conditions give birth to the subacute care market. The purpose of the study includes (1)Estimation of the potential subacute care market raising by the impletement of the TW-DRGs payment policy. (2)How can the present medical service providers pave the way to joint the subacute care market. (3)Is there a chance to establish a new service model according to the operation circumstance in Taiwan!? Our study of subacute care and these issures involved an extensive literatures and documents review as well as interviews with knowledgeable experts from around the sourthern part of the country (including professor of medical college and management college, CEO of hospitals and nursing facilities and officer of public health department ) quantiatative analysis of the collected data was done. We came to a conclusion that there will be enomerous demand of subacute care market and there is no so-called subacute care provider noted in the Taiwan medical service system. The imbalance between demand and supplyment will lead to a chance of developing a new service model acccoding to the specific requirement of the people. Since patients and providers will response to the payment system designed and executed by the policy-maker of the government, our suggestion of policy implication about setting up the subacute care system include : 1. Defining subacute care clearly. 2. Recognizing proper requirements of providers. 3. Identifying rational clinical approach. 4. Improving patient placement and transfer process. 5. Ensuring that the care is reimbursed adequately and appropriately. Key Words: TW-DRGs¡ASubacute Care¡AStrategy

¡@¡@In 2001, when American Marketing Association selected ¡§the most influential thoughts in history of American marketing¡¨, the positioning theory won this special honor. The positioning theory was proposed by Jack Trout and Al Ries in 1969, and its related concepts has deeply been influenced many people¡¦s marketing viewpoint, moreover, it is widely apply for a variety of fields such as marketing, advertising, design and product development. Since the marketing strategy of the five-star hotels always focus on customers¡¦ need, they have to take advantages of the strategies of target market segmentation and positioning. However, daily fierce market competition, the customers¡¦ need is highly uncertain, and therefore the original position strategy of a five-star hotel might not always be suitable for its customers. Sometimes, a five-star hotel have to change and make a new repositioning strategy for maintaining its competition advantage. The theory of positioning or repositioning is easy to understand; however, the feelings and cognitions of the customers are very hard to express by words because of communication gaps. This research uses Canton Court of Ambassador Hotel Kaohsiung as a case study. The result of the analysis shows that there is significantly different between the customers' satisfactions of product, service, environment, place and price, and the impact on it has positive correlation. ¡@¡@The original terms of the repositioning strategy of the case are newly made, instant availability, new taste of tea and hospitality with great passion. After study, the new terms from customers' experiences and viewpoints are Lover River, feast enjoyed, the culture of Dim Sum, warm feeling and freshly made.

The business of market research has been expanding since the local enterprises make more and more efforts trying to understand consumers¡¦ needs with the assistances from market research firms offering new research methods and know-how supports. Given the overwhelming popularity of Internet and the fast-growing population of Internet users, online survey has become a popular research method that both academic and research communities widely employed with great potential opporutnities in the coming future. Since established in 1997, Focus Survey Research has been expanding its business scope with election research as its core business, and successfully covered its business to polls and market research since 2004. In order to provide clients with more comprehensive research services, FSR set up its online panel database since 2008 and started its strategy alliance with Easy Travel in 2011 launching E-Survey with a online panel database of 300,000 members, and started its online surevey business. This thesis would like to provide related industries or other new buiness units a reference by deep diving on different development stages of FSR, and evaluate how FSR could use its competitiveness to expand its online survey business and further define its marketing strategy planning. The thesis concludes that the three objectives of the online survey development strategy of FSR as follows: 1) Deploys more comprehensive research techniques to meet the clients¡¦ needs, and provide the clients with value-added services, which can help to expand the business scope of FSR accordingly; 2) Strategy alliances with partners from advertising, marketing, media buying and PR field to better increase the awareness of FSR among the market research industry; 3) FSR¡¦s expertise and experiences of conventional research can help to make up for the weakness of the online survey sampling. The combination of online survey with the expertise from offline survey could develop a better online study platform which could even provide clients with better deliverables. The thesis also aims to provide guidelines for FSR¡¦s online survey further strategy development. Given the marketing strategy of ¡§customized services¡¨, the further online business will cover either research studies among its panel database on social issues / consumer trends or customer satisfaction study among the name list provided by clients. Based on the two major business segments, FSR would be suggested to be positioned as ¡§a proactive and aggressive online survey information provider with good cost performance¡¨. Based on its business function, FSR is recommended to be positioned as ¡§clients¡¦ in-house research consultant and partner, which can provide consultations on research projects, handle research requests and assist coordinations.¡¨

Nowadays, for many enterprises, the advantages coming from the savings of e-procurement systems, which contribute to the increasing of gross profit, benefit more than those coming from the earnings. After depressed economic environment in recent years, the e-procurement system seems to show its unique importance. Even with the economic climate getting better , the urgency to build a sustainable e-procurement system is still very important in establishing the long term competitive advantage of the companies. In this thesis , an e-procurement strategic alignment model is proposed to build relevant theories through the case study approach . The e-procurement model in the thesis is composed of four major perspectives , including factors such as product , process , supplier¡¦s attraction and supplier relationship. Besides, related issues in each factor are also addressed. In the so-called meagre profit era , every enterprise should think of e-procurement as a major strategic tool . That is to say , by means of a series of strategic operation in e-procurement and Web / Internet solution , it can reduce transaction cost and streamline procurement process to maximize the synergy in a company . If the procurement is service , sometimes it is referred to outsourcing . In thesis , e-collaboration plays an important role in strategic products in the supply chain which includes the buyer, Intel , and two suppliers ,OSE and ASE . Futhermore , an e-sourcing system which was usually adopted and executed before e-procurement system was discussed in thesis. Here there are four hypotheses resulted from case analysis in this study shown below: Hypothesis 1.¡RIf the procurement or outsourcing service are regarded as one part of the core competence of the enterprise , the company seldom tend to procure products outside or outsource this kind of service. Hypothesis 2.¡RThe higher the extent to the structuralization of the procurement processes, the easier the processes set up automatically. Hypothesis 3.¡RThe easier the factors in supply attraction are quantified , the higher the possibility of those factors are electonicalized since quantitative analysis can lead to standardization and structuralization of associated factors . Keywords¡Re-procurement , procurement strategy , outsourcing , e-collaboration