With the promotion of the 2030 sustainable development goals, more and moreEuropean countries started to highlight them in society, many European people alsoshowed that they are willing to purchase sustainable products, but theenvironmentally conscious consumers rarely translate “green” concerns andintentions into actual purchase behavior. This project is aimed to provide consumerswith comprehensive information about the products and find out the solution toencourage choosing sustainable products while purchasing home appliances. Nowadays home appliances are becoming a core area of consumption in bothdeveloped and developing countries, and it is one of the relevant areas ofintervention to ensure sustainable production (Hischier et al, 2020). Consumersbehavior has a big influence on the production, consumption and sustainability ofhome appliances, therefore it has been considered as the core studying field in thisproject. In order to have a better understanding of peoples current attitude towardssustainability and home appliances, an online survey was carried out with theconsideration of the purpose of this study and Theory of planned behavior (TPB)model. Then, by analysis of the customer journey map (CJM), the author found thepart with the most touchpoints, “information”. After brainstorming and benchmarking,a service design that focuses on Web User interface (UI) design wasproposed as the final proposal.

Submitted by SBI Biblioteca Digital (sbi.bibliotecadigital@puc-campinas.edu.br) on 2019-03-20T12:14:29Z No. of bitstreams: 1 NAT?LIA ANSELONI NISTA.pdf: 1219287 bytes, checksum: 46c164753732468e310df8d2f1fa2af8 (MD5) / Made available in DSpace on 2019-03-20T12:14:29Z (GMT). No. of bitstreams: 1 NAT?LIA ANSELONI NISTA.pdf: 1219287 bytes, checksum: 46c164753732468e310df8d2f1fa2af8 (MD5) Previous issue date: 2019-02-07 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This research aims at verifying how the animal rights are approached in child?s animations, in order to characterize its contributions to the formation of citizens that are conscious regarding their role in respecting the animals in a sustainable development context. This study lectures about the sustainability and sustainable development concepts and the discussion about the theme in society. The aim is to relate this discussion to animal rights, emphasizing the initiatives that occur in this direction. Information is discussed as the basis of knowledge and awareness in society. It seeks to characterize the information transmitted through cinematographic animations aimed at children as a tool to raise awareness of animal rights, that is, as a means of educating to form citizens of value, guided by the concept of sustainability. This is an empirical study of a qualitative nature, whose exploratory objective is based on a documental research of the children's animations and whose analysis and interpretation of the data are guided by the method of content analysis. As a result, it is concluded that animations, when dealing with the relationship between men and animals, adopt basic concepts of speciesism and anthropocentrism, showing situations close to the prior knowledge of the public that they want to reach, contributing to the awareness of animal rights. / Esta pesquisa tem por objetivo verificar a abordagem dada aos direitos dos animais nas anima??es infantis, a fim de caracterizar a exist?ncia de contribui??es na forma??o de um cidad?o consciente de seu papel no respeito aos animais em um contexto de desenvolvimento sustent?vel. O estudo disserta sobre o conceito de sustentabilidade e desenvolvimento sustent?vel e a discuss?o ? respeito do tema na sociedade, relacionando-o com o direito dos animais, dando ?nfase ?s iniciativas que ocorrem nesta dire??o. Discorre-se sobre informa??o como a base do conhecimento e conscientiza??o na sociedade, observando caracter?sticas fundamentais para uma comunica??o. Na pesquisa, propriamente dita, procura-se caracterizar a informa??o transmitida pelas anima??es cinematogr?ficas destinadas ao p?blico infantil, enquanto recurso para a compreens?o dos direitos animais, ou seja, como um meio de gerar conhecimento para a formar cidad?os conscientes, orientados pelo conceito da sustentabilidade. Trata-se de um estudo emp?rico, de car?ter qualitativo e quantitativo, cujo objetivo explorat?rio se d? a partir de uma pesquisa documental das anima??es infantis e cuja an?lise e interpreta??o dos dados s?o orientadas pelo m?todo de an?lise de conte?do. Como resultado, conclui-se que as anima??es, ao tratarem da rela??o entre os homens e os animais, adotam conceitos b?sicos do especismo e antropocentrismo, evidenciando situa??es pr?ximas ao conhecimento pr?vio do p?blico que deseja alcan?ar, contribuindo para a conscientiza??o dos direitos animais.

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