This research answers the question of which nudges can be created to subtly influence event attendees in such a way that they contribute to the implementation of a green event. Using the qualitative content analysis according to Mayring, three music festivals were analyzed in detail with regard to their measures for ecological sustainability. All available online resources—in particular, the websites of the music festivals, blog entries, online newspaper articles and, also, observations during several personal visits—were used as sources of the qualitative data. A key result was the development of a model for nudges that can generally be used and implemented for events. The goals, the nudges developed and the possible measures with regard to ecological sustainability are defined in the areas of transport, garbage, electricity, gastronomy, sanitation and compensation of emissions. The more music festival participants already behave in an ecologically sustainable manner, the more others will join them. This can be exploited by using social nudges that consciously inspire group social dynamics. In order to be able to use nudging sensibly, organizers have to internalize that they act as decision-makers, which entails a great ethical and moral responsibility. Even inconspicuous nudges can be very effective.

The surge in online shopping, catalyzed by the COVID-19 pandemic, has reshaped consumerbehavior worldwide. Ecommerce platforms account for a substantial portion of retailtransactions, and as the digital marketplace continues to expand, the allure of ultra-fastecommerce platforms such as Shein, Temu, and AliExpress grows exponentially. Theseplatforms offer an extensive array of products at unprecedented response to immediate trendsand affordability, leveraging aggressive marketing strategies to capture consumer attention.However, the convergence of ultra-fast ecommerce raises concerns about environmentaldegradation, unethical production practices, and labor exploitation. Brands operating withinthis business practice often prioritize profit margins over sustainability, perpetuating a throw-away culture that undermines efforts towards ethical consumption. The environmental andsocial implications of this rapid consumption trend remain underexplored, and what this mixed-method study aims to investigate is the intricate relationship between ultra-fast ecommercemarketing tactics and consumer sustainability beliefs, focusing on Swedish consumers. Afterextensive literature review and empirical research involving a survey of 122 consumers and 6follow-up interviews, this study examines the multifaceted influences of ultra-fast ecommercemarketing on Swedish consumers' shopping behaviors and sustainability attitudes. Ourinvestigation focuses on the complex interplay between price consciousness, impulsiveness,trend seeking and opinion seeking behavior, and the persuasive power of marketing tacticsemployed by ultra-fast ecommerce platforms. Our findings suggest that while Swedishconsumers express a strong commitment to sustainability in principle, the attraction of lowprices often eclipses environmental and social considerations when making purchasingdecisions on ultra-fast ecommerce platforms. Marketing strategies such as paid advertising,influencers, UGC, and aggressive discounts play a pivotal role in driving opinion seeking,impulsive and compulsive buying behaviors among consumers. Empirical findings reveal a lackof consumer awareness regarding the environmental and ethical consequences of ultra-fastecommerce purchases, and skepticism toward sustainability claims made by low-pricecompanies. However, consumers demonstrate high trust in influencers, who play a significantrole in shaping purchasing decisions, particularly regarding ultra-fast ecommerce. By shedding light on how ultra-fast ecommerce marketing strategies affect consumer behavior,this research contributes to academic scholarship and offers a range of practical implications.We offer a deeper insight into how consumers make choices and suggest ways to encouragepro-sustainable shopping habits in the ecommerce marketplace. Ultimately, this studyunderscores the urgent need for more studies focusing on regulatory frameworks, industrystandards, consumer education initiatives together with tailored marketing strategies that alignwith consumer values and how to promote ethical consumption practices to reduce the negativeimpact of ultra-fast ecommerce on the environment and on ethical aspects. By empoweringconsumers with knowledge and promoting ethical alternatives, we can encourage moreconscious and responsible purchasing decisions, ultimately contributing to a more sustainableand equitable digital marketplace.

I detta examensarbete undersöks hur en svensk kommun kan arbeta med klimatväxling för att minska dess ekologiska fotavtryck och negativa effekt på miljön. Miljöfrågor är något som varje kommun brottas med dagligen för att föra arbetet kring hållbar utveckling framåt. Två forskningsfrågor formulerades som skulle ta reda på vilka faktorer som anställda i en svensk kommun upplever ökar miljömedvetenheten och användningen av elcykeln som arbetsfordon.  Tre olika hemtjänstenheter i Borås kommun har undersökts utifrån en kvalitativ ansats ihop med en litteraturstudie. Genom att fokusera på en infrastruktur som främjar elcykelanvändandet, erbjuda utbildningar kring elcykelanvändandet samt arbeta med kampanjer som ökar tillgängligheten på elcyklar kan kommuner skapa en kulturförändring vid val av fordon. Miljöutbildningar, miljöledningssystem och elcyklar ses som fungerande sätt att klimatväxla på, med olika preferenser från person till person beroende på tidigare kunskap och erfarenheter. De tre klimatväxlingsåtgärderna upplevs på olika sätt bidra till att personer agerar på ett mer hållbart sätt. Exempelvis genom bättre resurshantering, eco-driving och via byte av fordon släpps mindre CO2 ut per resa. / This thesis examines how a Swedish municipality can work with climate change to reduce its ecological footprint and negative effects on the environment. Environmental issues are something that every municipality encounters daily to forward the work on sustainable development. Two research questions were formulated that would determine the factors that employees in a Swedish municipality experience increases environmental awareness and usage of electrical bikes as work vehicles. Three different home care service units in Borås municipality has been examined based on a qualitative approach together with a literature study. By focusing on an infrastructure that encourage e-bike usage, provide education on ebikes and creating campaigns that increases the availability of e-bikes, municipalities can create a cultural change in the selection of vehicles. Environmental education, environmental management systems and e-bikes are working ways of climate compensation, with different preferences from person to person, depending on previous knowledge and experience. The three types of climate compensation alternatives are perceived as different ways to help people act more sustainable. For example, through better resource management, education in eco-driving and lesser CO2-emissions per trip by changing vehicle.

Pour mettre en place des stratégies d’écoconception, il est nécessaire d’évaluer la performance environnementale. L’emploi d’Indicateurs de Performance Environnementale (IPE) est un bon moyen pour y parvenir. Ces IPE doivent être adaptés aux différents acteurs de la chaine de valeur, internes et externes à l’entreprise, susceptibles d’être impliqués dans l’amélioration de la performance environnementale pour qu’ils soient efficaces. Ces différents acteurs ont des besoins différents en matière d’information (détails, type d’information) et ces besoins peuvent être contradictoires. Nous proposons, dans ces travaux, une méthode de sélection des IPE prenant en compte les acteurs de la chaîne de valeur et leurs besoins. Une fois les IPE définis, ils doivent permettre d’évaluer la situation, de définir des stratégies d’écoconception et de suivre l’évolution de la performance environnementale. Pour certains produits consommateurs d’énergie en phase d’utilisation, le scénario d’usage peut faire varier de manière importante la performance environnementale. Un focus est donc fait sur la mise en place de stratégies d’éco-utilisation. Il est nécessaire que les stratégies mises en place permettent aux clients/utilisateurs de diminuer leurs impacts environnementaux et à l’entreprise de prendre un avantage concurrentiel tout en améliorant la performance environnementale de ses produits. Dans ces travaux, cela se traduit par : 1) l’adaptation d’outils d’écoconception existant pour l’intégration des acteurs de la chaîne de valeur ; 2) la définition d’une méthode de diagnostic personnalisé de l’usage des produits. Ces méthodes ont été appliquées et validées sur le cas d’étude des unités de réfrigération pour le transport routier à température dirigée. / To implement ecodesign strategies, it is necessary to evaluate the environmental performance. The use of Environmental Performance Indicators (EPI) is a good way to achieve this. These EPI, to be effective, must be adapted to the various value chain actors, internal and external to the company, susceptible to be involved in the improvement of the environmental performance. These different actors have different needs regarding information (details, type of information) and these needs may be contradictory. In this work, we propose a method for selecting EPI that take into account the value chain actors and their needs. Once the EPI have been defined, they must be able to assess the situation, define ecodesign strategies and monitor the evolution of environmental performance. For some energy-using products, the usage scenario can significantly vary the environmental performance. A focus is thus put on the development of sustainable behavior strategies. It is necessary that the strategies put in place allow customers/users to reduce their environmental impact and that the company takes a competitive advantage while improving the environmental performance of its products. In this study, this is reflected in: 1) the adaptation of existing ecodesign tools for the integration of value chain actors; 2) the definition of a method of personalized diagnosis of the use of products. These methods have been applied and validated by the case study of road transport refrigeration units.

El objetivo de la presente investigación fue determinar si existe una relación entre la conciencia del comportamiento sustentable y la decisión de compra de productos alimenticios sustentables en millennials universitarios de Lima en el 2020. Para ello, se realizó una investigación de tipo cuantitativa, no experimental y transeccional correlacional. El instrumento utilizado fue un cuestionario dirigido a 73 millennials universitarios de programas de pregrado para personas que trabajan. Los resultados demuestran que el 89% de la muestra casi siempre mantiene comportamientos conscientemente sustentables y el 54.8% opinaron tener casi siempre una disposición de decisión de compra con respecto a los alimentos sustentables. Además, a través de la prueba de Chi Cuadrado, se precisa que existe una relación significativa entre la conducta pro ecológica y la decisión de compra de productos alimenticios sustentables. Sin embargo, no existe una relación significativa entre el altruismo, la equidad, frugalidad, orientación al futuro y la decisión de compra de productos alimenticios sustentables. En conclusión, se determina que no existe relación significativa entre la conciencia de comportamiento sustentable y la decisión de compra de alimentos sustentables en millennials universitarios de Lima en el año 2020; dado que se obtuvo un valor de Chi Cuadrado de 0.231. Asimismo, al realizar la prueba de Correlación de Spearman se obtiene un valor de 0.262, sin embargo, ello demostraría que tendrían una correlación positiva baja. / The objective that was achieved in this research consisted in determining the relationship that exists between awareness of sustainable behavior and the purchase decision of sustainable food products in university millennials students from Lima in 2020. For this it was used a quantitative, non experimental and transectional investigation. The instrument used was a questionnaire addressed to 73 university millennials from undergraduate programs for working people. The results show that 89% of the sample almost always maintain consciously sustainable behaviors and 54.8% said they almost always have a willingness to buy sustainable food.In addition, through the Chi Square test, it is pointed out that there is a significant relationship between pro-ecological behavior and the purchase decision of food products. However, there is no meaningful relationship between altruism, equity, frugality, future orientation and the purchase decision of sustainable food products. In conclusion, it is determined that there is no significant relationship between the awareness of sustainable behavior and the purchase decision to buy sustainable food in Lima’s university millennials in 2020; given that a Chi Square value of 0.231 was obtained. Likewise, when performing the Spearman Correlation test a value of 0.262 is obtained, however, this would demonstrate that they would have a low positive correlation. / Tesis

Projektet har utforskat hur produktdesign i form av en wearable kan bidra till en hållbar utveckling genom att uppmuntra till ordentligt avfallshantering av fimpar så att de inte hamnar löst i naturen. Studien grundar sig i designteorierna hållbar utveckling, design for sustainable behavior och nudging. Med hjälp av kvalitativ kontextutforskning såsom probes och observation har data samlats in och analyserats. Studien presenterar ett eget vald tillvägagångssätt utifrån teorin för att bäst besvara frågeställningen. Till följd har en idégenereringsprocess utformats och metoderna brainstorming, morfologisk matris och moodboard har utförts. Metoderna skiss och prototyp har finaliserat det valda konceptet, projektets slutdesign. Slutdesignen utgör även studiens designbidrag. Genom att göra slutkonceptet till en form av funktionell wearable i slitstarkt och utsmyckat material har produkten enligt användarna setts som en attraktiv sådan. Slutkonceptets attraktion är tänkt att synas, spridas vidare samt skapa en  attraktion för korrekt avfallshantering av fimpar. / The project has explored how product design can contribute to sustainable development by providing an alternative to cigarette butt littering and instead encouraging correct waste disposal . The study is based on the design theories sustainable development, design for sustainable behavior and nudging. Using qualitative context exploration methods such as probes and observation, data has been collected and analyzed. The study presents a self-selected approach based on theory to best answer the research question. As a result, an idea generation process has been designed and a brainstorming, morphological chart and modboard was carried out. The methods sketch and prototype have finalized the selected concept, resulting in the project's final design. The final design also constitutes the study's design contribution. By making the final concept into a form of functional wearable in durable and embellished material, the product has been seen as attractive according to the users. The attraction of the final concept is meant to be seen, spread further and in turn act as an attraction for a sustainable behavior regarding cigarettebutts wastemanagement.

Made available in DSpace on 2014-12-17T15:38:50Z (GMT). No. of bitstreams: 1 RaquelFD_DISSERT.pdf: 1009216 bytes, checksum: f857701876f550ec34f702bc663e127e (MD5) Previous issue date: 2010-08-30 / Conselho Nacional de Desenvolvimento Cient?fico e Tecnol?gico / The pro-ecological commitment (CPE) constitutes an important topic within Person- Environment Studies, here seen as a predisposition to practices that result in environmental protection. Under the framework of sustainability, the concept of sustainable behavior emerges, covering, in addition to CPE, new psychological dimensions such as: the future time perspective (PTF) and the ecological worldviews (VEM). The current study intended to explore the concept of sustainable behavior of university students, by means of the association among some of its dimensions: CPE, PTF and VEM. For this purpose, 380 undergraduate students of biology, ecology, nursing, geography, and social service answered a form containing: socio-demographic questionnaire, a question on self-assessment of environmental care, the Scale of Ecocentric and Anthropocentric Environmentalisms, the Scale Consideration of Future Consequences, and the Scale Ecological Worldviews. Based on descriptive and correlational procedures, it was found that 78% of the participants practice or have practiced environmental care (caregivers) and the spread of information has been the practice more frequently reported, and the source of influence for such practices were the school, social networks, and the contact with nature It was also observed the association between practice of environmental care and ecocentric environmentalism, consideration of future consequences and egalitarian worldview (worldview of fragile nature). The lack of environmental care was associated with anthropocentric environmentalism, apathy, and individualistic worldview (worldview of passivity). As expected, and suggested by the literature, positive association were found between the sustainable behavior dimensions investigated in this study and the practice of environmental care / O compromisso pr?-ecol?gico (CPE) se constitui como t?pico importante no ?mbito dos estudos pessoa-ambiente, sendo entendido como uma postura frente ?s quest?es ambientais que predisp?e pr?ticas que resultam na prote??o do meio ambiente. Sob o referencial da sustentabilidade, emerge a no??o de conduta sustent?vel que, al?m do CPE, abarca novas dimens?es psicol?gicas, entre elas: a perspectiva temporal de futuro (PTF) e as vis?es ecol?gicas de mundo (VEM). O presente estudo teve como objetivo geral explorar, com estudantes universit?rios, a no??o de conduta sustent?vel, por meio da associa??o entre algumas dimens?es que a comp?em: CPE, PTF e VEM. Para tanto, 380 alunos dos cursos de biologia, ecologia, enfermagem, geografia e servi?o social responderam a um formul?rio contendo: question?rio sociodemogr?fico, uma quest?o sobre auto-avalia??o da pr?tica de cuidado ambiental, a Escala de Ambientalismos Ecoc?ntrico e Antropoc?ntrico, a Escala de Considera??o de Consequ?ncias Futuras, e a Escala de Vis?es Ecol?gicas de Mundo. A partir das inter-rela??es entre vari?veis, feitas por via de procedimentos descritivos e correlacionais, observou-se que 78% dos participantes pratica ou j? praticou cuidado ambiental (cuidadores), tendo sido a propaga??o de informa??o a pr?tica mais frequentemente relatada, e a escola, o contato com a natureza e a rede social as influ?ncias recebidas para estas pr?ticas. Observou-se, tamb?m, a associa??o da pr?tica de cuidado ambiental com o ambientalismo ecoc?ntrico, a considera??o de consequ?ncias futuras e a vis?o de mundo igualit?ria (vis?o de natureza fr?gil). A aus?ncia de cuidado ambiental esteve associada com o ambientalismo antropoc?ntrico e a apatia, e com a vis?o ecol?gica de mundo individualista (vis?o passiva). Tal como esperado e sugerido na literatura, foi constatada a exist?ncia de associa??es positivas entre as dimens?es da conduta sustent?vel investigadas neste estudo e a pr?tica de cuidado ambiental

Abstract Critical environmental situation requires academics and practitioners of various disciplines join efforts at planning sustainable development of the society. In information systems research, Green Information Systems and Technologies domain is the one that directly contributes to strengthening environmental values of individuals, communities, and organizations. Abundance of technology influences people most of the time. Although this influence is not always positive, research on persuasive technologies and behavior change support systems searches for the beneficial ways to utilize the impact of information systems on the daily activities of individuals. Ability to assist with encouraging certain behaviors is a defining characteristic of many contemporary systems and devices. Building on the knowledge obtained from the health domain, this dissertation investigates using persuasive technologies for fostering pro-environmental behavior change. Theoretical frameworks of the articles included in the dissertation are based primarily on the Persuasive Systems Design (PSD) model, accompanied by the other prominent socio-psychological theories commonly utilized in information systems research. This dissertation focuses on finding out how to encourage people to adopt and continue using mobile applications designed to assist with acquiring sustainable habits and behaviors. The dissertation is composed of the historical analysis, systematic literature review, and four experimental studies that explore different aspects of persuasive Green IS/IT. Besides analyzing existing research using PSD model as a tool for evaluation, new empirical studies provide fresh insights on Green IS/IT designed for behavior change. Addressed topics include technology adoption and continuance intention, perceived persuasiveness, self-disclosure and risk, endogenous motivations, gamification, and cognitive absorption. Conducted statistical analyses investigate relationships among PSD constructs and other related concepts to discover factors that can convince people initiate and continue using Green IS/IT to develop or maintain environmentally sound practices. Overall, the results reveal a high potential of the PSD model to become a vehicle for enhancement of the existing Green IS/IT. The dissertation provides implications for both academics and practitioners as well as suggestions for the future evolvement of persuasive Green IS/IT research. / Tiivistelmä Ympäristön ja ilmaston vakava tilanne vaatii kaikilta osapuolilta kestävää kehitystä tukevaa toimintaa. Niin sanotut ‘vihreät’ tietojärjestelmät ja informaatioteknologiat pyrkivät vaikuttamaan ihmisten käyttäytymiseen vahvistamalla yksilöiden, yhteisöjen ja organisaatioiden ympäristöarvoja ja niiden mukaista käyttäytymistä. Yltäkylläinen teknologiatarjonta vaikuttaa käyttäytymiseemme koko ajan. Vaikka tämä vaikutus ei aina olekaan positiivista, vakuuttavien ja suostuttelevien teknologioiden sekä käyttäytymisen muutosta tukevien järjestelmien tutkimus pyrkii etsimään niitä hyödyllisiä keinoja, joilla tietojärjestelmien avulla voidaan vaikuttaa myönteisesti jokapäiväiseen elämäämme. Monien nykyaikaisten järjestelmien ja laitteiden perusominaisuutena voidaankin nykyään pitää niiden kykyä rohkaista ja kannustaa käyttäjiä myönteiseen kohdekäyttäytymiseen. Tämä väitöskirja rakentuu erityisesti terveystoimialalta omaksuttuun suostuttelevia teknologioita koskevaan tutkimustietoon ja pyrkii soveltamaan tätä ympäristöystävällisen käyttäytymisen vahvistamiseen. Tämän väitöstutkimuksen johtavana teoreettisena viitekehityksenä toimii Persuasive Systems Design -malli (PSD). Sen lisäksi hyödynnetään joitakin muita tietojärjestelmätutkimuksessa hyödynnettyjä sosiaalipsykologian teorioita. Väitöskirja keskittyy tarkastelemaan, miten voidaan kannustaa ottamaan käyttöön mobiilisovelluksia, jotka on jo alun perin suunniteltu tukemaan kestävän kehityksen kannalta myönteistä käyttäytymistä ja käyttäytymisen muutosta, sekä jatkamaan niiden käyttöä. Väitöskirja koostuu aihealueen historiallisesta analyysistä ja systemaattisesta kirjallisuuskatsauksesta sekä neljästä kokeellisesta tutkimuksesta, jotka tutkivat ’vihreiden’ tietojärjestelmien ja informaatioteknologioiden vakuuttavia ja suostuttelevia ohjelmisto-ominaisuuksia. Sen lisäksi että olemassa olevaa kirjallisuutta on analysoitu PSD-mallia käyttäen, samaan malliin pohjautuvat empiiriset tutkimukset tuottavat tuoreita oivalluksia käyttäytymisen muutosta tukevaan suunnitteluun liittyen. Tutkimuksessa tarkastellaan teknologian käyttöönottoa, aikomuksia jatkaa teknologian käyttöä, koettua vakuuttavuutta ja suostuttelevuutta, sensitiivisten tietojen jakamista ja siihen liittyviä riskejä, sisäsyntyistä motivaatiota, pelillistämistä sekä kognitiivista absorptiota. Tilastollisten analyysien avulla tarkastellaan PSD-mallin ydinkäsitteiden ja muiden konstruktien välisiä suhteita, jotta tunnistettaisiin niitä tekijöitä, joiden avulla voidaan vaikuttaa hyödyllisten ‘vihreiden’ tietojärjestelmien ja informaatioteknologioiden käyttöönottoon ja käytön jatkamiseen, ja yleisemmin kannustamaan ympäristöystävällisiin käytänteisiin. Tutkimustulokset osoittavat PSD-mallin merkityksen kestävää kehitystä tukeville tietojärjestelmille ja informaatioteknologioille. Suoritetun tutkimuksen perusteella ehdotetaan teemoja jatkotutkimusta varten. Väitöstutkimuksen tuloksilla on merkitystä sekä tieteenharjoittajille että käytännön soveltajille.

Studien undersöker hur design kan främja positiva beteendeförändringar för vuxna gamers, med fokus på hållbarhet. Gaming är den snabbast växande nöjesindustrin och med det ökar omsättningen av tillbehören gamers använder. Elektroniskt avfall är ett snabbt växande problem där användarna inte ser hur sin roll som konsumenter kan göra skillnad, samtidigt som de pressar tillverkarna till att agera mer hållbart. En designprocess påvisar hur motivation från normativ och social press kan facilitera interaktioner till att forma användarens beteenden positivt. Genom en identifierad ovilja om att förändras från både nuvarande tillverkare och konsumenter av gamingrelaterade tillbehör, påvisar studiens resultat att det inte räcker med att fokusera på hållbara alternativ för att facilitera ett hållbart beteende. Ur designprocessen framställs ett designbidrag, Kolla klockan, som exemplifierar hur en designer kan arbeta med användarbeteenden som verktyg för hållbar utveckling, istället för mer traditionella metoder som vanligtvis föreslås i en sådan process. / This study examines how design can promote positive behavioral change for adult gamers, focusing on sustainable behaviors. Gaming is the fastest growing segment within the entertainment industry and the growth is contributing to a raised number of accessories gamers consume. Electronic waste is a growing concern where the user doesn’t see themselves as a part of the problem, but at the same time pressure the manufacturers to act sustainable. A design process shows how motivation from norms and social pressure can facilitate interactions that shapes the user behavior in a positive way. By identifying an unwillingness to change from both the manufacturers and consumers of gaming accessories, the study shows that it is not enough to develop sustainable alternatives if one aims to facilitate a sustainable behavior. From the design process the study creates a design proposal, Kolla klockan, that exemplifies how a designer can work with sustainable development from the use of behavioral change as a tool to do so, instead of the more traditional methods more commonly promoted within the field of design.

E-handel är ett problem för miljön som ständigt ökar samtidigt som det öppnar upp för nya svårigheter. Det störst växande problemet är hur enkelt det är att handla online. Detta leder till andra konsekvenser, såsom underpackning. Syftet med denna studie är att undersöka framtida lösningar för att minska E-handel genom att försvåra processen och minska mängden underpackning som sker.   E-handeln är ett ständigt ökande problem för miljön som bidrar med flera problemområden. De största problemen är den låga fyllnadsgrad som sker men framför allt hur man kan motverka enkelheten att handla online (Hellström & Olsson, 2017).  Studien undersöker dessa problem för att komma fram till en spekulativ lösning som är framtidsanpassad.   Projektet har förhållit sig till Ceschin & Gaziulusoy (2016) teori kring design för hållbart beteende för att bygga en förståelse hur man kan påverka individen till en förändring inom hållbar utveckling. Detta arbetades med i en spekulativ designprocess som tog utgångspunkt i en djup litteraturstudie för att hitta designöppningar.    Litteraturstudien togs sedan vidare och utvecklades till fyra scenarion som sattes mot varandra i en polarity mapping för att belysa varje scenarios problem och kunna väga dessa mot varandra (Futures Design Toolkit, 2021).   Dessa scenarion användes i en generativ idégenereringsworkshop för att se hur användare hanterar de olika framtidsscenarierna. Resultatet av detta blev ett intressant utfall där återanvändning av emballage sågs som mest intressant och passande för framtiden då det motverkar nyproduktion. Dessa idéer arbetades sedan vidare med i en skissprocess där det togs fram ett koncept som även blev en del av kunskapsbidraget.   Kunskapsbidraget till designbranschen är en ny approach som belyser dagens problem som även visar upp vägen för att kunna påbörja en positiv förändring på området som börjar i att minska E-handeln. / Online shopping is a problem for the environment that continuously gets worse and opens up for other areas of problems. The largest growing problem is the simple process in order to shop online. This leads to other problems, such as underpacking. The purpose of this study is to explore future solutions in order to reduce online shopping by making it more difficult to order and reduce the underpacking that occurs.    The project has revolved around Ceschin and Gaziulusoy´s (2016) study regarding design for sustainable behavior in order to build an understanding how to make an impact on the individual to make a change regarding online shopping. This was then used in a speculative design process that started in a deep literature study that was used to find design openings.   This study was then developed further into four scenarios that were put up against each other in a polarity mapping in order to find the problems within each scenario. The scenarios were then used in a generative idea generation workshop in order to see how different users would act in order to find a solution for each scenario.    The result of this was an interesting case where the most interesting scenario was reusable packaging. This was seen as the most interesting and best suited for the future due to it minimizing production of new packaging. The ideas were continued in a sketching process that resulted in a concept of a new packaging.