This study is to probe into the quantitative aspects of in vocabulary in the first volumes of the major three senior high (SH) school English textbooks and the major three vocational high (VH) school English textbooks. Not only the vocabulary lists, but also the unlisted new words in the related sections which are categorized into 22 corpora are explored and compared in terms of the size of new words, the consistency between junior high school (JH) vocabulary lists and SH/VH textbooks, the new-word density, and the frequency of word exposures. In addition to the six commercial SH/VH English textbooks from three major publishers (Far East, Lungteng, and Sanmin), four JH word lists are included: two word lists of the old centralized Junior High School Required (Word-JHA) and Elective (Word-JHB) English Course by the National Institute for Compilation and Translation and two new word lists of 1,000 productive vocabulary (Word-JH1000) and 1,000 receptive vocabulary (Word-JH2000) by the MOE. The major findings of this study are as follows: 1. The word size, particularly the unlisted new words, is big. For those SH students who learn both Word-JH1000 and Word-JH2000, they face 9.05%~13.36% of unlisted new words in reading sections and encounter 17.92%~22.55% of unlisted new words in the whole textbooks. For those VH students who learn both Word-JH1000 and Word-JH2000, they face 5.77%~12.62% of unlisted new words in reading sections and encounter 16.05%~21.90% of unlisted new words in the whole textbooks. 2. Even though the new JH vocabulary lists (Word-JH1000 & Word-JH2000) provides a larger proportion of overlapping with the 22 SH/VH corpora than the old JH vocabulary (Word-JHA & Word-JHB), the consistency of vocabulary between JH and SH/VH is not adequate enough to reach the ¡§all-or-nothing threshold¡¨ (80% known words in a certain text). 3. Both SH and VH textbooks are too dense with new words to reach the ¡§probabilistic threshold¡¨ (95% known words in a certain text), the density index of an efficient textbook for the first year. 4. The frequency of word exposures is too low to be well-learned (more than 80% beneath the six-time threshold; more than 40% are one-timers). The findings have some pedagogical implications regarding the suggestions for the policy-makers, publisher, JH/SH/VH teachers and students.

Abstract Titel: How do established companies communicate with their existing customers? Level: C-level in the Business Administration Author: Jessica Axelsson and Trang Nguyen Thi Thu Supervisor: Per-Arne Wikström Date: 2012-05 Aim: Our aim with this essay is to describe how an established company communicates with its existing customers. We want to explore which communication strategy the company applies to reach their customers. We also want to see what kind of communication the company applies to get to market more effectively and remain on the market longer. Method: The study is a qualitative case study where we have conducted a personal interview with the company president. Result and conclusions: Hamrånge Inrednings AB is a small company that manages to communicate with their customers by using methods like word of mouth and Google-search, in a manner that is efficient and reaches out to the customers. The company is also managing relationship marketing, which involves meeting with clients properly and put them first, trying to understand and finding out what the customer wants to buy from the company. This is a strategy that is going to benefit Hamrånge Inrednings AB in the future, because the strategy that HI uses fulfills the new market demands. Suggestions for future research: It would be interesting to examine and compare the differences between the approaches of the old marketing theories Kotler, Wrong, Saunders and Amstrong (1994) writes in their book "Principles of Marketing". To the new theories that emerged in the marketing approach that is written by Kotler, Jain and Maesincee (2002) in the book "Marketing Moves." Another interesting area is to find out what kind of company that uses the new marketing and how they succeeded. Contribution of the thesis: We hope that our study may help increase the understanding of how important it is for companies with communication and customer relationships to remain on the market today. 4 Key words: Communication strategy, Customer relationships, Relationship marketing, word of mouth.

Proefschrift--Rijksuniversiteit te Utrecht.

Proefschrift--Utrecht. / Also issued in print.

Inaug.-Diss.--Münster. / Vita. Bibliography: p. 141-156.

Thesis (M.S.)--University of Wisconsin--Madison. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 132-135).

Thesis (Ph. D.)--University of Wisconsin--Madison, 1987. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 219-231).

Inaug.-diss.--Münster. / Lebenslauf. "Literatur": p. v-vii.

Abhandlung--Zürich. / Lebenslauf. Bibliographical foot-notes.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1974. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.