The main aim of this thesis is to observe dissimilarities between men and women. My survey is focused on differences among men and women especially in areas of perception of media, spending of free time, relation to some kinds of products and overall position of the men and women in the society. Methods that are used in this thesis are analysis of MML-TGI data, content analysis of television advertisings and interview. Results of all the three methods are summarized and evaluated in the end.

The aim of my thesis is to elucitade MBI model to primary and secondary educational system, it means to schools and their elected IT processes from practical point of view. The reference model of Management Business Information is developed at the Department of Information at the Faculty of Information and Statistics at the School of Economics in Prague. The theoretical part of my thesis deals with elucitading of the reference MBI model to a reader. It briefly summarizes IT processes at educational system and refers to sources used while defining new MBI objects. This chapter also defines elected IT processes at educational system for which there are made MBI objects in a practical part of my thesis. In practical part of my thesis there are made proposals of defined objects including samples of documentation patterns. These objects are presented in charts that correspond with a format of MBI objects. In the last part of my thesis there is an example of applying the defined objects in practice while solving the process of installation the safety (camera) system with recording -- personal data processing. The proposals of defined objects are also published on MBI portal.