The aim of the Master thesis is to design the tourist product with elements of gamification for a chosen tourist attraction in the Czech Republic including its implementation. The project partner is Tachov castle which is situated is the town of the same name in the tourist area of Český les. The theoretical part of the thesis is included in the first three chapters, the chapter number four guarantees the transition between theoretical and practical part and the practical part is contained in the chapter number five and six. The theoretical part consists of the general terms which are related to the services and products in the tourism field, then there are defined the current trends in tourism and some marketing aspects of tourist attractions. The fourth chapter deals with the term of gamification and its principles when designing the gamified product. The chapter number five focuses on the analysis of the current situation of using gamification in tourism in the Czech Republic as well as in the foreign countries. In the last chapter there is suggested the gamified tourist product for the chosen tourist attraction. The contribution of the using gamified elements in tourist product is evaluated on the basis of its implementation and of other findings.

In the South West of England tourism provides an extremely important form of economic revenue, with 92 million nights spent in the region, generating over £9 billion in visitor spending and 11% of the total workforce employed either directly or indirectly in the sector. However this additional seasonal influx of visitors inevitably places a strain on the natural environment, built resources, infrastructure and communities. In order to readdress the balance tourism as a sector needs to be more sustainable and the emphasis for change is now placed on the individual. Social marketing has been used successfully to encourage behaviour change in the health sector, and is beginning to be recognised for its potential in encouraging sustainable behaviour, but has never been specifically applied in a tourism context. Therefore this research evaluates the potential of applying a social marketing methodology to encourage sustainable behaviour amongst tourists in two case study areas in South West England. Social marketing focusses on changing behaviour by understanding individual perceptions of the barriers to and motivations for behaviour. A social methodology then works to segment individuals into groups that share similar attitudes and beliefs, those groups identified as most likely to respond, are targeted with an intervention to encourage behaviour change. This research identified the perceived and actual barriers to (cost, time, convenience), and motivations for sustainable tourist behaviour among participants from the case study areas and identified three distinct clusters of tourists, one of which was identified as suitable for targeting with a social marketing intervention. This research also revealed that even those most committed to range of sustainable behaviours in the home environment do not continue this behaviour when in the holiday environment. A further dimension was added to this research by exploring the use of an ecological footprint calculator (REAP for Tourism) to quantify the environmental impact of individual tourists and to explore whether pro-environmental attitudes and behaviour equate to lower environmental impact.

published_or_final_version / Architecture / Master / Master of Architecture

Globally, the tourism industry is recognised as one of the fastest growing industries, generating high revenues and creating a vast number of job opportunities. In South Africa, this is no different and, in recent years, the tourism industry has outshone the country's gold exports therefore claiming its position as the fourth highest earner of foreign exchange to date. Yet the industry is still to receive the attention it deserves from conventional economics. This research aimed to fill this gap in South Africa by providing an understanding on the determinants of international tourism demand for South Africa. The first objective of the study was to provide a broad overview of the tourism industry of South Africa. The discussion focused on the supply and demand sides of tourism which, in turn, are divided into the domestic and international tourism markets. There has been a high growth, especially in the international market since 1994 and, while domestic and international markets continue to grow, seasonality remains an issue. Tourism has a significant impact on economic activity, employment, and the balance of payments and therefore the industry has great potential. The second objective was to create a theoretical understanding on the different factors that could determine the international demand for the tourism product. From this discussion it was found that there are various economic and non-economic factors that are believed to have an influence on tourism demand. Income, prices, transport cost, and the exchange rate are amongst the favourite economic variables with travel time, population, marketing expenditure, climate, and capacity being the more popular noneconomic factors. Among these, certain threats were also identified that could have harmful impacts on tourism growth. The third objective and main aim of the study was to determine which of the factors identified earlier determine the demand for international tourism to South Africa. This was done through an empirical investigation. Data from all the continents were used to attain an international perspective on tourist arrivals (tourism demand). The results indicated that capacity and climate factors determine tourism demand in the short term with income and transport cost influencing South Africa as a tourism destination in the long term. The last objective was to determine whether certain events or disasters that take place globally have a negative influence on tourism demand to South Africa. The event that was looked as was the terror attacks on the United States in September 2001. It was found that although the overall tourism activity of the world became stagnant during this period, the effect was not that considerable in South Africa's tourism arrivals. Tourism in countries such as the United Sates, on the other hand, has still not recovered fully after this event. / Thesis (M.Com. (International Commerce))--North-West University, Potchefstroom Campus, 2007.

Este estudo visou investigar os atributos da qualidade do atendimento das agências de turismo circunscritas à cidade de São Paulo e os fatores que podem determinar a migração de seus clientes para a Internet no seu comportamento de solicitação de um serviço turístico. À luz dos modelos SERVQUAL de Parasuraman et al (1988), SERVPERF de Cronin e Taylor (1992 e 1944), TAM2 de Venkatesh e Davis (2000) e Taxa de Adoção de Inovação de Rogers (2003), foi elaborado um modelo adaptado ao contexto de serviços turísticos, que foi validado por meio de técnicas estatísticas. Foi realizada uma pesquisa de natureza quantitativa cujos dados foram utilizados na análise dos constructos propostos no modelo adaptado ao setor turístico. Um dos principais resultados deste estudo apontou que os usuários dos serviços das agências de turismo avaliam a qualidade como uma única dimensão ou indicador geral. Quanto à fidelidade ao canal offline, atenção especial deve ser dada à gentileza dos funcionários e ao entendimento das necessidades dos clientes como estratégia para sua retenção. Em relação a uma possível migração ao canal online, o aspecto mais relevante detectado foi a utilidade percebida da Internet. Espera-se que os resultados deste trabalho forneçam subsídios para maior compreensão dos atributos de qualidade e de seus impactos na decisão do cliente em continuar ou não com o canal tradicional (offline) para solicitação de serviços turísticos. / This study aimed to investigate the attributes of service quality of the travel agencies that are located in São Paulo city and the factors that may cause the migration of their customers to the Internet in their behavior of requesting a tourist service. Based on the models SERVQUAL by Parasuraman et al (1988), SERVPERF by Cronin and Taylor (1992 and 1944), TAM2 by Venkatesh and Davis (2000) and Index of Innovation Adoption by Rogers (2003) a model has been drawn up with adjustment to context of tourism services, which was validated through multivariate statistical techniques. A quantitative research was conducted and the data collected were used in the analysis of the model of this study. One of the main results of this study showed that users of the service of travel agencies consider the quality as a single dimension or overall indicator. Considering the loyalty to the offline channel, special attention should be given to the courtesy of staff and to understanding of the needs of customers as a strategy for retention. In relation to a possible migration to the online channel, the most relevant aspect found was the perceived usefulness of Internet. The results of this study should provide insights for a deeper understanding of the attributes of quality and its impacts on the customer\'s decision about continuing or not with the traditional channel (offline) when requesting a tourist service.

Notions "attractiveness" and "friendliness" in the context of a tourism destination are currently not too researched and developed. Due to increasing competition in the tourism market, tourism destination try to determine the level of their general attractiveness and try to identify specific factors, that determine whether the target visitors consider just this destination as attractive and friendly. Although they are an important indicators, for destination management as well as for public management and regional development, the approaches to their measurement are not generally accepted and identified, because they are subjective focused and specific characterized. This diploma thesis provides fundamental and comprehensive overview of attractiveness and friendliness tourist destination measured approaches.

The thesis deals with marketing activities of the north-bohemian town Žatec in terms of Tourism. It discovers its predispositions to be successful and up-to-date tourist destination. It highlights the role of the Tourism Office in Žatec as the main participant of the tourism in the town. The main goal is to evaluate current position of the town as one of the tourist destinations in the Czech Republic, to analyse current marketing strategy and to project a new marketing strategy for 2013. The thesis was discussed with the culture management of the town. It will be also a clue for the management to set its 2013 marketing strategy.

As a part of the Tourist Information Provider (TIP) system, this project focuses on creating a photo gallery service in the TIP system, which allows users to share, browse and categorize their photos. The core of this project is to provide users a location-based photo browsing. The system provides photos which are taken in the current user's location. We considered privacy control on photos that users uploaded. A photo owner is able to sign an access level to each of their photos and permit different users to access them. We also considered reusing resources. The system allows a user to use an URL of a photo in the system in stead of uploading the photo from the local computer. The system also provides a URL of each photo in order to use the photo on other web places, e.g., Blogs. We use tags and photo metadata Eixf to categorize photos.

Reintroduction programs have often been used to help redress serious declines across species' former ranges, but they suffer from high expense and low success rates. Tourism is one tool that could be used to support such programs, by generating funding for the programs and the local community, and by educating tourists about reintroductions and conservation. However, if tourism is not incorporated successfully into reintroduction programs, it may not provide any advantages and may even harm the reintroduction. There is a need to find ways to ensure efforts to integrate tourism and reintroductions achieve positive conservation outcomes. This is a topic that has been little researched to date. To achieve positive conservation outcomes, the enterprises must have financial sustainability and sustainable mammal populations. This thesis investigates ways to achieve these dual goals. The international literature is reviewed to establish what can be learnt from previous reintroduction attempts to increase the likelihood of reintroductions of mammals being successful. A number of broad measures are established, including starting the enterprises by reintroducing herbivores and early breeders, preferably wild caught, and then moving to carnivores or omnivores and captive-bred animals when staff have more experience. Some new ideas are developed for experimental releases that will add to the available knowledge on how to increase the chance of successful reintroductions. Tourism enterprises based on reintroductions of threatened native mammals in Australia and South Africa are reviewed. The review shows tourism enterprises based on reintroductions make significant contributions to conservation, but enterprises in Australia need to diversify further. It also describes a number of significant obstacles that enterprises in Australia and South Africa face in achieving financial sustainability and sustainable mammal populations. It then provides recommendations for dealing with the problems, such as employing staff or consultants with knowledge of wildlife management and marketing, and allowing tourists to view wildlife only on guided tours. Finally, the review identifies ways that government bodies in Australia could better facilitate enterprises based on reintroductions, such as making endangered species available free of charge or heavily subsidised at this stage, and then later running wildlife auctions. Legislation systems applying to tourism enterprises based on mammal reintroductions in Australia and South Africa are also reviewed. The review identifies a number of shortcomings of the current Australian legislation that affects the ability of government bodies to facilitate the development of such enterprises. Certain changes to the legislation are suggested. The international literature on factors influencing tourist satisfaction is reviewed and field research at an Australian case study site described, to determine ways tourism enterprises based on reintroductions can maximise tourist satisfaction. The field research draws out a number of new lessons for satisfying tourists, including: placing supplementary food or building waterholes in grasslands and areas with sparse vegetation; providing supplementary food for some species of wildlife; and providing pamphlets with information on the wildlife. The field research also illustrates some new ideas for tests to determine which methods should be used to maximise tourist satisfaction at a specific site, such as testing whether it is better to run tours in vehicles or on foot. The published international literature on minimising impacts of tourism on wildlife is reviewed and field research at one Australian case study site and one Chinese case study site described, to determine how to minimise the negative impacts of tourists on wildlife. The field research illustrates some new ideas for tests to determine which techniques should be used to minimise the impacts of tourism on wildlife at a specific site, such as tests to determine whether it is necessary to ensure tourists remain on the path at all times. The thesis then brings all these elements together into a flow chart giving recommendations to increase the rate of success of tourism enterprises that reintroduce mammals in achieving financial sustainability and sustainable mammal populations.

Habitat loss and fragmentation caused by tourist development along the eastern coast of the Yucatan Peninsula of Mexico represents a big threat to the survival of Nearctic-Neotropical migratory songbirds. This habitat plays a crucial role for successful migration for many migratory birds. However, the effects of habitat loss and fragmentation on these birds have not been well documented in the region. From September- December, 2006-2008, we mist-netted and conducted transect surveys to assess the variation in the avian community among three different levels of development (high, medium and low). The study area included two small reserves (10-20 ha) in the hotel zone associated with the Riviera Maya (high development), two sites with limited development within the Sian Ka’an Biosphere Reserve associated with small fishing camps (medium development), and two undeveloped sites located on a private ranch within Sian Ka’an (low development). I assessed species richness and abundance of four avian groups: the entire community, year-round residents, winter residents, and transients. Species richness and abundance decreased significantly with the greatest levels of disturbance. The high development level had the least species richness and abundance, whereas the medium development level had the greatest richness for all bird classes. However, my results suggest that small reserves in the hotel zone can be important compliments to the large, undisturbed reserves (Sian Ka’an) for both resident and migrant birds. Forty-six percent of all birds species captured in mist nets were Nearctic-Neotropical migrants; thus this group composed a significant component of the avian community. The dominance in the year-round resident community by the endemic Black Catbird (Dumetella glabrirostris) at medium and low development sites showed that coastal dune vegetation is also important in maintaining populations of endemic species, which are sensitive to levels of disturbance. The use of two different survey methods (mist-netting and transect surveys) produced complimentary descriptions of community composition. Because many year-round resident species and migrants depend on this scarce and discontinuous coastal habitat, and because of the intense development pressure on this coastal zone, better conservation strategies are needed to successfully sustain the avian community of this region.