This study examined how Trump frames various countries and their leaders and whether the framing changes from different factors. It also observed whether foreign leaders were following the same path as Trump in their diplomatic communication and interaction on Twitter. This was to contribute more knowledge that connects global politics with social media to see if changes of frames through Twitter caused any global political consequences. Theories including realist constructivism and framing theory, along with concepts of social norms, political context, events, and enemy images, were applied to the study. Using directed content analysis, together with longitudinal and comparative elements, the findings showed a separation between Trump’s and the other leaders’ tweets. Almost all tweets were connected to the concepts, and various techniques of framing were identified in tweets from most leaders. However, Trump’s informal,disdain, and dramatics in his tweets have distanced himself from the rest of the leaders’ posts. Although a couple of leaders’ attempt to be hostile towards Trump and the U.S. in their tweets, they were still formal. It shows that not only is Trump’s Twiplomacy a reflection of American superpower forcefulness, but also a unique form that the rest choose to ignore.

The master thesis deals with a new phenomenon in the world of diplomacy: digital diplomacy. The main objective of this work is to determine whether the digital diplomacy is able to improve the relationship between the American and Islamic civilization. To fulfill this goal, the case study of Digital Outreach Team, of a team of specialists who search the internet and communicate with Muslims with negative attitude towards US, was used. The work is divided into three chapters. The first chapter provides a theoretical introduction to digital diplomacy. The second chapter is devoted to the use of digital diplomacy in the Unied States: a world leader in information and communication technologies, with an emphasis on digitization of activities of the Ministry of Foreign Affairs. In the third chapter we find the analysis of the digital activities of the team and assessment of the digital diplomacy on Arab soil.