This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.

The purpose of the present thesis is to apprise a reader of issues of tools for supporting team collaboration via web 2.0. These tools allow workmates to effectively collaborate from different geographical locations without the need for organizing time-consuming and often unproductive meetings. For example, such tools support teams in the way that ensures an access to shared documents for all project co-workers. A theoretical part of the thesis aims to introduce select definitions of terms which relates to this tools -- the terms collaboration and web 2.0, and furthermore to give reader an overview of existing tools for supporting team collaboration. A practical part of the thesis is aimed at description of one particular tool in the form of instruction manual which can be used by students in the homework process. The practical part also includes realization of research on student's experience with introduced tools. The research has a form of questionnaire. Finally author evaluates results of the research.

Distributed infrastructures (e.g., water networks and electric Grids) are difficult to manage due to their scale, lack of accessibility, complexity, ageing and uncertainties in knowledge of their structure. In addition they are subject to loads that can be highly variable and unpredictable and to accidental events such as component failure, leakage and malicious tampering. To support in-field operations and central management of these infrastructures, the availability of consistent and up-to-date knowledge about the current state of the network and how it would respond to planned interventions is argued to be highly desirable. However, at present, large-scale infrastructures are “data rich but knowledge poor”. Data, algorithms and tools for network analysis are improving but there is a need to integrate them to support more directly engineering operations. Current ICT solutions are mainly based on specialized, monolithic and heavyweight software packages that restrict the dissemination of dynamic information and its appropriate and timely presentation particularly to field engineers who operate in a resource constrained and less reliable environments. This thesis proposes a solution to these problems by recognizing that current monolithic ICT solutions for infrastructure management seek to meet the requirements of different human roles and operating environments (defined in this work as field and central sides). It proposes an architectural approach to providing dynamic, predictive, user-centric, device and platform independent access to consistent and up-to-date knowledge. This architecture integrates the components required to implement the functionalities of data gathering, data storage, simulation modelling, and information visualization and analysis. These components are tightly coupled in current implementations of software for analysing the behaviour of networks. The architectural approach, by contrast, requires they be kept as separate as possible and interact only when required using common and standard protocols. The thesis particularly concentrates on engineering practices in clean water distribution networks but the methods are applicable to other structural networks, for example, the electricity Grid. A prototype implementation is provided that establishes a dynamic hydraulic simulation model and enables the model to be queried via remote access in a device and platform independent manner.This thesis provides an extensive evaluation comparing the architecture driven approach with current approaches, to substantiate the above claims. This evaluation is conducted by the use of benchmarks that are currently published and accepted in the water engineering community. To facilitate this evaluation, a working prototype of the whole architecture has been developed and is made available under an open source licence.

The thesis aims on methods and strategies usable for information retrieval on the internet as we know it today and points at how the requirements on knowledge of end-user and abilities to use different information sources have been changing; in other words it points the increasing demands on information literacy. The document is divided into three parts. The first one briefly provides an introduction to strategies of information retrieval. The second part deals on theoretic basis with tools and information sources for searching on the both surface and deep web. The author also focuses on social web and its special attributes from the searcher's point of view. The third part represents a practical utilization of knowledge from previous parts. Practical part demonstrates on model examples a nature and kind of information we can retrieve from particular resources.

Technology offers opportunities for museums to expand the ways in which cultural perspectives relevant to objects on display can be exchanged and understood. Multimedia content offered online in an environment with user input capabilities can encourage dialogue and enrich visitor experiences of museums. This action research project using narrative analysis was an effort to develop the use of web technology in museum education practice, with an emphasis on constructivist learning. Concepts including the visitor-centered museum and multiple narratives led the researcher to collaborate with a pre-service art teacher education classroom and a local Hindu community to create content that might better develop understandings of one museum's Hindu sculpture collection that are personal, cultural, and complex.

An increased use of social media has enabled a new arena for HR functions and the work with HR issues. Proponents are critical of this, as it can lead to ethical and legal dilemmas. So far the research on this area is limited. On this basis I found it interesting to study how social media is used in connection with the recruitment process. Those who will benefit from this study are primarily those dealing with recruitment, but also others working with HR issues. Therefore an empirical study was conducted among different organizations in Sweden, with the help of a web survey. The purpose of the survey was to map the use of social media in recruitment process and investigate any directives/guidelines, and to find out what knowledge in the field that is available out there among the organizations. A survey was distributed to 250 HR functions around Sweden, I received 57 responses. The results showed that a large portion of respondents used social media as a tool in the recruitment process. However, the results showed that many HR functions lacks directives and guidelines for the use and that many respondents also felt that they lacked knowledge in the field, both theoretical and practical knowledge. Among the respondents in which social media was not used, it turned out be a hesitancy and uncertainty to these kind of media. The reliability and what social media could really contribute was questioned. Finally, with the help of the previous research and the empirical study two perspectives could be distinguished, one which suggests that there are many advantages of takingthe plunge and try to take advantage of social media in HR work. While others argue tha tHR managers should take a critical approach in working with social media, questioning the reliability and validity of these media and making decisions based on the information available online, and in conclusion proactively address ethical and legal dilemmas that can arise in the use of social media in the recruiting process.

The topic of this thesis is the Transformation of Czech Radio after the Introduction of Web 2.0. The research was carried out from the Czech Radio employees (working on both Prague or regional stations) point of view, who have had experience working at Czech Radio before and after the advent of Web 2.0. The subjects of the research questions were: adaptation of employees, the impact of changes on the content of broadcasting and ethical principles and finally, their general consequences on Czech Radio in the digital age. The answers to the presented questions were then explained in the practical part of the thesis by a qualitative research using the method of semi-structured interviews and the method of grounded theory for the subsequent analysis of the collected data. The analysis of the data shows that changes could not have taken place without the employees who set them in motion. Within the changes associated with the new communication environment of Web 2.0, feedback plays a important role. It affects Czech Radio employees who use it to influence changes in content, changes in its presentation and partly on its topics. The adaptation process differed at the level of positions. The position of web editors played an important role in the adaptation of other members.

This master thesis deals with an online startup project Tigeroy.ru, which I founded from a reason to make alternative education in real life more popular and easier to find on Russian market during 2012. The team behind the project has already spent some time with development of the application and it is now faced up to a question what to do with the startup. In the thesis, I focus on the product development from the initial idea to the current situation. I analyse all the mistakes which we have made until now and offer further steps and a plan how to continue in developing the project in future. As the result of the thesis, there is also a proposal of a business plan which is created for the purpose of informing a potential investor about the project.

The Master’s thesis explains API and features of Google Wave technology, which was designed for flexible real-time collaboration of defined participants. The project aim was description of Google Wave basic elements and creation of sample Wave extensions, demonstrating capabilities of the communication protocol. The first extension (robot) was developed using client libraries in Java. The second extension (gadget) shows another approach of Google Wave extensions, based on XML, HTML, CSS and JavaScript.

Die Universitätsbibliothek Regensburg zeichnet sich seit Ihrer Gründung Mitte der 1960er Jahre durch innovative Servicedienstleistungen aus, darunter die Elektronische Zeitschriftenbibliothek (EZB), das Datenbank-Informationssystem (DBIS) und die Regensburger Verbundklassifikation (RVK). Die älteste dieser bibliothekarischen Dienstleistungen ist die Regensburger Verbundklassifikation. Ursprünglich als reine „Haussystematik“ für die Belange der Universitätsbibliothek Regensburg entworfen und auf das damals in Bayern noch neue Konzept eines einschichtigen Bibliothekssystems ausgerichtet, entwickelte sich die RVK zum ersten Erfolgsmodell der Universitätsbibliothek Regensburg mit großer Breitenwirkung. Ein stetig wachsender Anwenderkreis (rund 130 Anwenderbibliotheken) im In- und deutschsprachigen Ausland (Österreich, Schweiz und auch Italien) sowie ein reges Interesse (dokumentiert über die RVK-Mailingliste und die RVK-Anwendertreffen) an der Weiterentwicklung der Systematik belegen dies eindrücklich. Ein Erfolgsfaktor liegt sicherlich auch in dem kooperativen Ansatz und dem damit verbundenen gemeinsamen Gestalten der Systematik – unter Vermittlung der RVK-Koordinierungsstelle an der Universitätsbibliothek Regensburg – begründet: dieser Ansatz findet sich auch in weiteren Leuchttürmen EZB und DBIS wieder. Die Umstellung auf eine webbasierte Darstellung im Rahmen des gleichnamigen DFG-Projekts in den Jahren 1995-1997 bedeutete den ersten großen Paradigmenwechsel in der Geschichte der RVK. Eine weitere Zäsur möchte die Universitätsbibliothek Regensburg nun mit ersten Schritten in Richtung „RVK goes Web 2.0.“ einläuten. Zunächst steht eine Neukonzeption des Webauftritts verbunden mit Elementen des Web 2.0. wie beispielsweise einem auf dem letzten Anwendertreffen als Desiderat genanntes Wiki zur Diskussion von allgemeinen Themen. Das Wiki soll primär dem einfachen Austausch von Informationen von für alle Anwenderbibliotheken relevanten Themen bieten, der Austausch über einzelne Notationen könnte über entsprechende Blogs (mit integrierten RSS-Feeds) verlaufen. In diesem Kontext wird auch die Möglichkeit der Personalisierung („My RVK“) angedacht. Auch im Bereich des noch nicht in allen Fachsystematiken bestehenden Registers soll als web 2.0.-Feature die Darstellung mittels „tag clouds“ integriert werden. Die Universitätsbibliothek Regensburg möchte mit der Weiterentwicklung der RVK-Online die internationale Relevanz der Systematik unterstreichen und die etablierte Marke RVK fördern.