Academic dishonesty is prevalent in institutions of higher education. Faculty are at the forefront of this issue as they are in the classroom with the students. However, faculty may be hesitant to address academic dishonesty for a myriad of reasons. The purpose of this qualitative exploratory case study was to explore how faculty members viewed their roles in addressing academic dishonesty. Study participants were 11 full-time faculty from a Southern University who had taught for at least two years and had experienced academic dishonesty in the classroom. Artifacts were also gathered from three documentary sources. Four major themes emerged from the data: (a) faculty investment in academic integrity, (b) faculty-student relationship impact on interaction, (c) personal values guiding faculty response, and (d) deterrents preventing faculty action. Several implications included the need for: (i) ongoing professional development opportunities for faculty, (ii) the creation of shared ownership and governance of academic integrity between faculty and university leadership; (iii) consistent prevention and enforcement of academic dishonesty according to university guidelines, and (iv) the creation of a partnership between the conduct office and the various faculty departments.