Global ETD Search

11	Kreativní odvětví ve starém průmyslovém regionu / Creative Industries in the Old Industrial Region Sochorová, Martina January 2011 (has links) Creative industries are considered as a new oportunity and a tool of economical and social growth in developed countries, because they represent a "new" source of wealth and prosperity. Creative economy is not based any more on traditional manufacturing industry and that is why are these now in the interest forefront of experts and executives. In the frame of the city and region development are creative industries seen as a new competitive advantage and they play role in innovative process and competitiveness of firms, towns or regions. Research section of my thesis is focused on old industrial regions, exactely on comparative analysis of Ústecký and Moravian-Silesian region. Emphasis is put on a spatial organization of creative industries and on their further characteristics, reviewed by different indicators. Concerning the town Ústí nad Labem, my thesis is focused on advertising industry, which has been considered as a new dynamic industry since 1989.
12	The evaluation of business relationships from the buyer's perspective : antecedents to the consideration set for supplier replacement in the South African advertising industry Van Rensburg, Mari Jansen 31 October 2008 (has links) Despite considerable research that has focused on the attributes associated with evaluating and selecting advertising agencies, and an emerging body of literature emphasizing customer loyalty and retention, advertising agency-client investigations have often analysed these attributes in isolation. This created the need for models that represent the interrelated effects that engender retention and loyalty, especially for services, whereby evaluative as well as relational factors can influence buyer responses. Addressing this gap, this research developed and described the construct of buyer consideration sets to gain a better understanding of business relationships. This is with specific reference to advertising agency replacement considerations in the South African environment. This research contributes to the body of knowledge by providing a more complete, integrated view of customer retention and its determinants. A heuristic model was developed with consideration of theories that originate from the transactional cost theory, social exchange theory and economic and relational contract theories. This model was empirically tested using a mixed method approach. Data obtained from 116 respondents were subjected to factor and correlation analysis to explore the dimensionality of the retention construct. An important contribution of this study is the use of multi-item scales to measure and test retention. This research supports that retention is multidimensional and highlights the limitations of research that measure single factors related to retention. What started as a complex set of relationships has been defensibly and systematically simplified into a parsimonious model. This model postulates that retention is the result of a good working relationship between an advertiser and agency; service satisfaction; respect and support; clear terms of engagement; and conflict resolution. This work also offers insight into the nuances of each of these antecedents and offer new reliable scales for measurement of the items. In management practice, this model will provide advertisers with insights with regards to procurement decisions and supplier management. It can also provide valuable insight to agencies with regard to customer retention management. Findings of this study may also be extended to other high value professional service industries. / Business Management and Entrepreneurship / D. Com. (Business Management) Advertising industry Customer relationship management Customer consideration set Loyalty Retention Procurement Defection 658.8120968 Customer relations Relationship marketing Relationship marketing -- South Africa Customer relations -- South Africa Customer services -- South Africa Consumer satisfaction -- South Africa Marketing -- South Africa
13	The best a man can get? : an analysis of the representation of men within group situations in the advertising copy of Men’s Health and FHM from December 2006 through May 2007 Scott, Robert James January 2014 (has links) This study examines the production of masculinity in the advertisements of South Africa’s two most popular men’s lifestyle magazines, FHM and Men’s Health. I specifically focus on advertisements, as I argue that they play a crucial role in the re‐production of prominent discursive formations. Informed by a poststructuralist framework this study adopts Foucault’s notions of discourse, power and the constitution of the subject. Gender is conceived of within power relations, with a hierarchical relationship between masculinities and femininities. The gendered subject is also viewed as being constantly in process and being constructed performatively through material forms of practice. Focusing on group representations to establish gender hierarchies, I argue that these representations of people are performative acts, hailing the subjects who view them and producing reality through discourse. Hegemonic masculinity, which is argued to be prominent in advertising, is located at the highest point in the gender hierarchy. However, there is not one universal hegemonic masculinity, for it can vary across three discrete political contexts: the local, which is constructed in the immediate face‐to‐face interactions of families, organisations and social structures; the regional, which is constructed at the level of culture or the nation state; and the global, which is constructed in supra‐national locations. In the advertisements of FHM and Men’s Health there is interplay between the latter two as global and regional brands both advertise in these magazines. To investigate the portrayal of masculinities in these publications, this study first undertakes a content analysis to survey the “general landscape” of representation in the advertisements and then performs a critical discourse analysis to uncover “thick description” of the production of masculinity. The content analysis, finds that the advertisements in the sample validate both white and heterosexual forms of masculinity. The sample is comprised mostly of white males, white females and black males, generally proposing forms of hegemonic masculinity, emphasised femininity and complicit masculinity respectively. The representation of white males and black males is different both in terms of the frequency of representations and in the types of representations. I argued that a certain tension inhabits the resulting representations, which try to be inclusive of a multi‐racial South Africa, yet do so within a clearly hierarchical structure. An in‐depth analysis of eight texts, informed by Fairclough’s model of critical discourse analysis and Kress & van Leeuwen’s framework for visual analysis, finds similar results to the content analysis while providing insight into how various discourses produced the representations, particularly within non‐narrative advertisements. Men's health (Magazine) For Him Magazine (South Africa) Men in advertising Sex role in advertising Men in mass media Mass media criticism Men in popular culture Sex role in mass media Discourse analysis -- Social aspects Masculinity -- South Africa
14	The evaluation of business relationships from the buyer's perspective : antecedents to the consideration set for supplier replacement in the South African advertising industry Van Rensburg, Mari Jansen 31 October 2008 (has links) Despite considerable research that has focused on the attributes associated with evaluating and selecting advertising agencies, and an emerging body of literature emphasizing customer loyalty and retention, advertising agency-client investigations have often analysed these attributes in isolation. This created the need for models that represent the interrelated effects that engender retention and loyalty, especially for services, whereby evaluative as well as relational factors can influence buyer responses. Addressing this gap, this research developed and described the construct of buyer consideration sets to gain a better understanding of business relationships. This is with specific reference to advertising agency replacement considerations in the South African environment. This research contributes to the body of knowledge by providing a more complete, integrated view of customer retention and its determinants. A heuristic model was developed with consideration of theories that originate from the transactional cost theory, social exchange theory and economic and relational contract theories. This model was empirically tested using a mixed method approach. Data obtained from 116 respondents were subjected to factor and correlation analysis to explore the dimensionality of the retention construct. An important contribution of this study is the use of multi-item scales to measure and test retention. This research supports that retention is multidimensional and highlights the limitations of research that measure single factors related to retention. What started as a complex set of relationships has been defensibly and systematically simplified into a parsimonious model. This model postulates that retention is the result of a good working relationship between an advertiser and agency; service satisfaction; respect and support; clear terms of engagement; and conflict resolution. This work also offers insight into the nuances of each of these antecedents and offer new reliable scales for measurement of the items. In management practice, this model will provide advertisers with insights with regards to procurement decisions and supplier management. It can also provide valuable insight to agencies with regard to customer retention management. Findings of this study may also be extended to other high value professional service industries. / Business Management and Entrepreneurship / D. Com. (Business Management) Advertising industry Customer relationship management Customer consideration set Loyalty Retention Procurement Defection 658.8120968 Customer relations Relationship marketing Relationship marketing -- South Africa Customer relations -- South Africa Customer services -- South Africa Consumer satisfaction -- South Africa Marketing -- South Africa
15	¿Cuáles son los factores que limitan la presencia femenina en la creatividad publicitaria? Hernández Quispe, Carolina Andrea 28 November 2019 (has links) El presente artículo pretende mostrar parte de la realidad de la configuración, a nivel de género, de los equipos del departamento de creatividad en la industria publicitaria limeña. Se presenta, en un primer momento, una investigación teórica que recorre la historia de la mujer en el ámbito laboral y luego, de manera específica en la publicidad. Esto se respalda con indagación cualitativa realizada a través del método de entrevistas, a los principales directores de esta industria. Así, se responde, de manera no concluyente, cuáles son los principales factores que limitan la presencia femenina en los departamentos creativos de las agencias de publicidad. / This article intends to show part of the reality of the configuration, at gender level, of the teams of the creativity departments in Lima advertising industry. It presents, at first, a theoretical research that covers the history of women in the working environment and specifically in advertising. This is supported by qualitative research carried out through the method of interviews with the heads of the industry. Thus, it is answered, inconclusively, which are the main factors that limit the female share in the creative departments of advertising agencies. / Tesis Industria publicitaria Creatividad publicitaria Agencia publicitaria Mujeres creativas Advertising industry Advertising creativit Advertising agency Creative women
16	The need of Enterprise UX : A case study of designing a tool for the advertising campaign planning process / Behovet av företags-UX : En fallstudie av att utforma ett verktyg för planeringsprocessen av en reklamkampanj Engquist, Moa January 2022 (has links) Enterprise software has traditionally focused on functionalities over experiences. When enterprise software is becoming a core part of work, knowledge about the experiences can result in an enhanced working situation for employees and become a useful tool for them. Bridging together the knowledge generated, in both academia and the industry, under the topic of enterprise UX will allow for easier knowledge sharing where theory and practice can build on each other. This paper has investigated through research through design the visualization and interaction opportunities for an enhanced enterprise UX in a tool aimed for an advertising campaign planning process, while also has addressed under-constrained problems the enterprise UX most likely will encounter. Results show that there is great potential to support the process of planning a campaign with a tool but that there are also challenges with building the tool for the right user, creating value for the users and not underestimating skilled expertise. / Mjukvara ämnad för företag har traditionellt sett fokuserat på funktionaliteter framför upplevelser. När denna mjukvara nu blir en central del av arbetet kan kunskap om upplevelsen resultera i en förbättrad arbetssituation för de anställda och bli ett användbart verktyg för dem. Att överbrygga den kunskap som genereras, i både det akademiska och i industrin, under ämnet företags-UX kommer att möjliggöra enklare kunskapsdelning där teori och praktik kan bygga på varandra. Den här artikeln har genom en forskning genom design metodik undersökt visualiserings- och interaktionsmöjligheter för ett förbättrat företags-UX i ett verktyg som används i en planeringsprocess av mediekampanjer, samtidigt som underbegränsade problem som företagets-UX troligen kommer att stöta på tas upp. Resultatet visar att det finns stor potential för att stödja planeringsprocessen av kampanjer med ett verktyg men visar också på utmaningar med att bygga verktyget för rätt användare, skapa värde för användarna och inte underskatta skicklig expertis. Enterprise UX Enterprise software Advertising industry Visualizations Wicked problem Research through design Företags-UX Mjukvara för företag Reklambranschen Visualiseringar Wicked problem Research through design Computer and Information Sciences Data- och informationsvetenskap
17	Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971 Funke, Michael January 2015 (has links) This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. When self-regulation was overtaken by state policies in 1971, it included several interlocking systems, of which parts survived the introduction of the state regime. The thesis’ aim has been to analyze how the rapid regime transitions in the self-regulation regime can be understood. The existing literature identifies four major transitions that occurred during the studied time period. To understand them, the thesis has studied the policy processes leading up to these transitions. Focus has been on the business interest organizations that controlled the regime and their regulatory strategies. Theoretically, the analysis has departed from the hypothesis that tensions between these organizations, due to their members’ different market interests and varying levels of exposure to regulation and public badwill, to a significant degree informed their strategic choices as well as policy outcomes. The results show that the policy processes preceding the regime transitions were characterized by internal tensions, whereby organizations representing advertisers, and to a lesser degree media carriers, due to their members’ higher level of exposure to regulation and public badwill, successfully supported stronger market policing, while ad agencies, being less exposed, as well as a peak industry organization for the proliferation of marketing largely opposed such measures, preferring a more lenient regulation. However, due to increased exposure to regulation and bad will, the ad agencies finally abandoned their opposition and took the lead in regulatory innovation through the introduction of an extensive clearance program that survived the launch of the state regime, becoming a key component in the co-regulatory structure that followed. advertising advertising criticism advertising regulation advertising history advertising industry affluent society business business associations business history business interest organizations business studies competition consumer consumer politics consumer history consumerism co-regulation corporatism economic history history interest groups market regulation marketing marketing history marketing regulation marketer policy studies policy process political economy political science postwar regime regulation theory self-regulation market self-regulation self-regulation history stakeholder Sweden efterkrigstiden ekonomisk historia företagsekonomi företagshistoria historia intressegrupper konsumentfrågor konsumentpolitik konsumenthistoria konsumenträtt korporatism lagstiftning marknad marknadsföring marknadsföringshistoria marknadsregleringar marknadsrätt näringslivet näringslivsorganisationer politisk ekonomi regleringar regleringsteori reklam reklambranschen reklamhistoria rättshistoria samhällsvetenskap samreglering självreglering socialdemokratin statsvetenskap Sverige

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