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The adaptation of commercials for multi-national brands in Morocco the young educated viewers' evaluation of Tide and Always commercials in Rabat /Hilal, Khalid. January 1900 (has links) (PDF)
Thesis (M. A.) -- Al Akhawayn University in Ifrane, 1999. / Spiral binding. Typescript (photocopy) Includes appendices. Includes bibliographical references. Also issued in electronic format.
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Gender images and power in magazine advertisements [electronic resource] : the consciousness scale revisited /Bonham, Lorie N. January 2005 (has links)
Thesis (M.A.)--Georgia State University, 2005. / Title from title screen. David Cheshier, committee chair; Cynthia Hoffner, Carol Winkler, committee members. Electronic text (174 p. : ill.) : digital, PDF file. Description based on contents viewed Apr. 30, 2007. Includes bibliographical references (p. 155-168).
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Automatic attitude activation studies on processing and effects of alcohol advertisements and public service announcements /Goodall, Catherine E. January 2009 (has links)
Thesis (Ph. D.)--Ohio State University, 2009. / Title from first page of PDF file. Includes bibliographical references (p. 126-135).
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Analýza marketingové komunikace automobilek na českém masmediálním trhu / Analysis of Marketing Communications Carmakers on the Czech Media MarketJoukl, Jiří January 2014 (has links)
The aim of this master thesis is to describe advertising, media planning, media and czech automotive market. Then will be analyzed automobile advertising in Czech Republic in 2013 on television, radio and in press. Generally characterize ads on the mass media market and find out how these media are used and identify their differences. The conclusion will be focused on the first five automotive brands according to the order in the market and determine promotion planning on their individual models. To this analysis will be used descriptive statistics.
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