NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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A content analysis of print advertising from the United States and Hong Kong

Chu, Ka Man Carman 01 January 2007 (has links)
The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.
Advertising Cross-cultural studies
Advertising Cosmetics United States
Advertising Cosmetics China
Advertising Perfumes industry China
Advertising
Advertising Cosmetics
Advertising Perfumes industry
Consumer behavior.
International Business
Marketing

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