The thesis titled "The Influence of Aeroflot's PR Communication on Public Opinion" points out the "PR activity - newspaper article - public awareness and opinion" chain. The objective of the thesis is to point out the relationships between the individual parts of the chain and the overall impact of PR activities on the general public's awareness and opinion. The thesis focuses on the issues of Public Relations in the case of Aeroflot's PR communication at the time when the company was interested in acquiring Czech Airlines. The document also includes an analysis of the media outputs that were published about Aeroflot in the period under review and the subsequent research illustrating the general public's awareness of and opinion on the matter.

Shilkova N. Corporate social responsibility in the Russian aviation industry. Diplo-ma thesis. Brno: Mendel university in Brno, 2020. This thesis deals with the general concept of corporate social responsibility, whose principles and benefits are applied to the market of Russian air transport. The main aim of the thesis is to propose recommendations in the field of CSR to Rus-sian organizations operating in the aviation sector. The introductory chapter de-fines the concept of Corporate Social Responsibility, describes the methods of CSR evaluation and reporting and analyse the specific features of the concept in Russia and the aviation industry. This part serves mainly for better orientation in this is-sue, for comparison of different opinions and depicting the main CSR and sustaina-ble development challenges faced by Russian airlines in the sector. Qualitative and quantitative research shows that in the aeronautical industry, it is necessary to distinguish between large and small and medium - sized enterprises when as-sessing CSR activities. Based on these results, it assesses both common and differ-ent CSR characteristics in individual airlines. Large enterprises have an active ap-proach to and engage in socially responsible activities; as part of further develop-ment, it is important that they focus on reporting on their results. Small and medi-um-sized enterprises are passive in CSR activities and if they do some activities as part of their normal functioning, the main reason is the lack of information about the whole issue and possibilities of development in this area and financial de-mands. The proposed solutions contain generalized principles applicable to the entire aviation sector and a practical example in the form of a case study. The pro-posed CSR strategies will help Russian aviation companies to become more com-petitive and overcome obstacles to the understanding and successful functioning of CSR.