NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Dixie Progress: Sears, Roebuck & Co. and How it became an Icon in Southern Culture

Hancock, Jr., Jerry R. 21 November 2008 (has links)
This study will investigate Sears, Roebuck & Co. and the special relationship it established with the South during the first half of the twentieth-century. The study will examine oral interviews with former employees, southern literature and customer letters from the region in an effort to better understand how Sears became more than just a friend to the poor dirt farmers of the South; it became a uniquely southern institution.
Southern consumers
Southern culture
Agricultural Foundation
Roebuck & Co.
Sears
Mail order catalogs
Atlanta Farmers' Market
History

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